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An Ex p l o r a t i o n I n t o
 S t r a t e g y a n d ROF E
Return On Fundraising Event (ROFE):

Profit (Income – Expenses) + Donor
  Cultivation + Public Awareness
Resources

Goals and
                         Audience
Objectives

              Event
             Concept
• What would make this event a success
  for your nonprofit?
  – Reaching a fundraising goal
  – Recruiting new volunteers
  – New corporate relationships
  – Continued donor
    loyalty
  – Increased public
    awareness
•   Fundraising
•   Retention
•   Awareness
•   Recognition
•   Cultivation
•   Launch campaign
•   Build community
•   Educate the public
•   Acquire donors
•   Showcase mission
•   Share news
•   Celebrate
•   Staff alliance to mission
•   Volunteer alliance to mission
•   Volunteer time
•   Staff time
•   Corporate partnerships
•   Corporate relationships
•   Business partnerships
•   Board support
•   Celebrity connections
•   Funding resources
•   Sources of funding
• Demographics
• Disposable
  income level
• Interests
• Motivations
• Concerns
•   Cause-affiliated   • Leadership
•   Affinity statement   development
•   Unique experience • Networking
•   New opportunity    • Private benefit
•   Past performance and competition
•   Audience demographics
•   Revenue streams
•   Mission alignment
•   Attendee motivations
•   Social
•   Interactive
•   Sporting
•   Entertainment
Polo Cup

                 Holiday Gala




Celebrity Cook-Off
   Holiday Run
    5K Fun Gala
     Polo Cup
                 Celebrity Cook-Off



    5K Fun Run
Resources

Goals and
                         Audience
Objectives

              Event
             Concept
Fashion Show
o Social,
  Entertainment
o Can make it
  interactive
o Fundraising,
  recognition,
  awareness
o + corporate
  partnerships
o + volunteers
o - staff time         Art Exhibit and Live Auction
o - disposable            o   Interactive, Entertainment
  income
                          o   Fundraising, cultivation
o Younger
  generations             o   + corporate partnerships
o Affinity, unique        o   + volunteers
  experience              o   + staff time
o Poverty or animal-      o   ++ disposable income
  focused                 o   Boomers+ age
  organization            o   Prestige, networking
                          o   Arts or child-focused
                              organization
• It requires change
• Frequent evaluation
• Understand an event’s value over
  other fundraising activities
• Align your staff and volunteers
• Choose wisely!
• Fundraising event strategy consulting
  – Assisting with planning and
    implementing your events
  – Integrating events into your
    organizational fundraising strategy
  – Sponsorship expertise
• Contact information:
  – www.eventsforgood.org
  – events@eventsforgood.org
Qu e s t i o n s ?

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Vivanista Fundraising Summit: Fundraising Event Strategy

  • 1. An Ex p l o r a t i o n I n t o S t r a t e g y a n d ROF E
  • 2.
  • 3. Return On Fundraising Event (ROFE): Profit (Income – Expenses) + Donor Cultivation + Public Awareness
  • 4. Resources Goals and Audience Objectives Event Concept
  • 5. • What would make this event a success for your nonprofit? – Reaching a fundraising goal – Recruiting new volunteers – New corporate relationships – Continued donor loyalty – Increased public awareness
  • 6. Fundraising • Retention • Awareness • Recognition • Cultivation
  • 7. Launch campaign • Build community • Educate the public • Acquire donors • Showcase mission • Share news • Celebrate
  • 8. Staff alliance to mission • Volunteer alliance to mission • Volunteer time • Staff time
  • 9. Corporate partnerships • Corporate relationships • Business partnerships • Board support • Celebrity connections • Funding resources • Sources of funding
  • 10. • Demographics • Disposable income level • Interests • Motivations • Concerns
  • 11. Cause-affiliated • Leadership • Affinity statement development • Unique experience • Networking • New opportunity • Private benefit
  • 12. Past performance and competition • Audience demographics • Revenue streams • Mission alignment • Attendee motivations
  • 13. Social • Interactive • Sporting • Entertainment
  • 14. Polo Cup Holiday Gala Celebrity Cook-Off Holiday Run 5K Fun Gala Polo Cup Celebrity Cook-Off 5K Fun Run
  • 15. Resources Goals and Audience Objectives Event Concept
  • 16. Fashion Show o Social, Entertainment o Can make it interactive o Fundraising, recognition, awareness o + corporate partnerships o + volunteers o - staff time Art Exhibit and Live Auction o - disposable o Interactive, Entertainment income o Fundraising, cultivation o Younger generations o + corporate partnerships o Affinity, unique o + volunteers experience o + staff time o Poverty or animal- o ++ disposable income focused o Boomers+ age organization o Prestige, networking o Arts or child-focused organization
  • 17. • It requires change • Frequent evaluation • Understand an event’s value over other fundraising activities • Align your staff and volunteers • Choose wisely!
  • 18. • Fundraising event strategy consulting – Assisting with planning and implementing your events – Integrating events into your organizational fundraising strategy – Sponsorship expertise • Contact information: – www.eventsforgood.org – events@eventsforgood.org
  • 19. Qu e s t i o n s ?

Notes de l'éditeur

  1. Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  2. Raise fundsConnect with beneficiaries and/or membersRaise public awarenessReward donors and/or volunteersMaintain relationshipsLaunch a new campaignBuild communityGain a new audience
  3. Know and showcase your missionRoute to the heartDrives donor retentionIllustrate your cause through activities