Marnick Vandebroek - Experience The Future 28/11/2012
Quinten Fraai - Mobile Banking 20/11/2012
1. Digital Directions
checking out the mobile banking journeys ahead
Vlerick Alumni Finance Section
Quinten Fraai, General Manager Direct Channels
2. Mobile. Payments. Banking. It all hangs together.
“All rich devices will be connected and will know
everything about you so they can provide you with
useful information” Bill Gates
3. The relevance of payments. And banks.
Payments and transactions are one of the key lubricants of today’s economies.
Banks play a pivotal role in providing these lubricants to the economy;
They provide the transactional systems for these lubricants to flow
freely; the banking infrastructure
They have the means to guarantee the smooth operation of this system;
providing deposit, lending and transactional solutions
They are connected to every part of the economy to ensure stability of the
flow; governments, institutionals, corporates, small businesses and retail
customers
They are tightly regulated to ensure the integrity of the flow; nationally
[i.e. NBB] and internationally [i.e. Basel Accords]
4. The relevance of mobile for banking.
The mobile channel is here to stay. Every global trend tells us that mobile
internet traffic will increase and outweigh desktop internet usage in the years
ahead.
% of total internet
desktop internet traffic traffic from mobile
(projection 2014)
India is
already India
there! Worldwide
North America
Europe
Source: statcounter
5. The relevance of mobile for banking.
29% of Belgian customers use mobile banking. 85% of them is happy with the
mobile banking offer from their bank.
29% is user of mobile
banking, 67% has never
tried mobile banking,
leaving 4% that tried
and stopped using it.
84,7% is very satisfied
or satisfied with the
mobile banking offer.
Source: Hedera Consulting Research “Mobile Banking in Belgium” 2012
6. The relevance of mobile for banking.
71% of Belgian customers don’t use mobile banking. Safety, possesion of a
smartphone and ease of use are most frequently quoted as the reasons why
people don’t use it yet.
Of those that do not use
mobile banking, only 23%
has no interest at all, 77%
are all potential mobile
bankers
These barriers • No need at this point in time, but will very likely start
will disappear mobile banking in the future
with the • Easier interfaces
predicted • When NFC payments become possible
smartphone • Communication towards clients on these features
market growth • OS support
Source: Hedera Consulting Research “Mobile Banking in Belgium” 2012
7. SMARTPHONE Banking – what we see ahead.
SMARTPHONE Banking
- what we see ahead.
- relevant things to reckon with.
8. SMARTPHONE & TABLET – what we see ahead.
The way the device is used
defines what you can offer on it.
The smartphone is a typical “on
the go” device.
9. SMARTPHONE Banking – what we see ahead.
The smartphone will become the indispensable
“Do I have everything with me?” device.
10. SMARTPHONE Banking – what we see ahead.
In the near future we will start to use it for small
person-2-person payments.
11. SMARTPHONE Banking – what we see ahead.
Further down the road we will use it as our wallet,
holding all our cards, and more.
12. SMARTPHONE Banking – what we see ahead.
Banks will not be the only one offering wallet
functionality.
13. SMARTPHONE Banking – what we see ahead.
If simple selling is possible, smarter, non-intrusive,
location based, tailored offers will have impact.
14. SMARTPHONE Banking – what we see ahead.
Unfortunately these are not
the only thingsscale up to “normal” cybercrime
Unfortunately E-fraud via smartphone will
we will be
focussing on…
levels withing the next 3 years…
15. TAKE AWAYS
1 Omni presence of mobile devices is a given. The smartphone will
develop into the indispensable “do I have everything with me?” device
offering more on the go functions
2 The smartphone is rapidly establishing itself as a preferred channel to
bank through.
3 Mobile Payments is a logical extension of the mobile banking functionality as
it is used today and banks are well positioned as a trusted partner to provide
this.
4 Mobile sales and mobile triggered sales may find fertile ground if offered
non-intrusive and tailored.
5 CyberCrime is is moving into the mobile channel fast. Keeping the
channel clean and safe is of critical importance.