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Attractiveness of Flanders as a Logistic
Region
Prof Dr Robert Boute
Logistics in Flanders

       Logistics sector in Flanders is strategically important
                Important source of employment and welfare


       Many advantages for logistics in Flanders
                Flanders is centrally located
                Well-trained and flexible workforce
                Well equipped infrastructure


       However, attracting investments in logistics remains a challenge
                High labour costs
                Heavy tax burden
                Increasing competition from neighbouring regions


© Vlerick Leuven Gent Management School & Flanders DC
Study commissioned by Flanders District of Creativity in
collaboration with Flanders Investment and Trade

       Trends in logistics landscape
                Impact on strengths / weaknesses in Flanders


       Five success stories in the logistics sector
                Innovative logistics concepts
                Illustrate the competencies of Flanders
                Demonstrate how the location in Flanders supports innovation




© Vlerick Leuven Gent Management School & Flanders DC
At a crossroads of trends

       Centralization vs. decentralization of logistics distribution

       Influence of the East: delocalization of logistics?

       Increasing competition from neighbouring regions

       Growing concern about climate change: “sustainable logistics"

       Rapid technological developments: "smart logistics"




© Vlerick Leuven Gent Management School & Flanders DC
Flanders in the heart of Europe, but ...

       … also in the future?
                Flanders is in economic centre of gravity
                of Europe
                  • Impact of the East?

                Easy accessibility and market access,
                both inbound and outbound transport




© Vlerick Leuven Gent Management School & Flanders DC
Well-developed infrastructure, but ...

       ... with limited capacity?
                Very well-developed transportation network
                    • Extensive road network,
                      but increasing congestion
                    • Port Structure
                      in Antwerp, Zeebrugge and Ghent
                    • Good multi-modal network,
                      but service is still lacking
       … and in a complex environment
                Complex administration and government bureaucracy
                Unstable political situation




© Vlerick Leuven Gent Management School & Flanders DC
Qualitatively, highly trained personnel but ...

       … with a shortage?
                Strong presence of knowledge and skills
                    • But ... limited number of logistics training
                Extensive knowledge of languages
                    • But ... can we maintain this competitive
                      advantage??
                High productivity
                    • But ... very high wages and high taxes
                Flexible staff
                    • But … for how long?




© Vlerick Leuven Gent Management School & Flanders DC
Logistics success in five stories (1)

       Volvo Logistics:
                logistics services for automotive industry
                    • Originally logistics centre for Volvo plant in Ghent and Göteborg
                    • Became 4PL for impressive number for customers in automotive




© Vlerick Leuven Gent Management School & Flanders DC
Logistics success in five stories (2)

       Barry Callebaut
                Distribution centre in Aalst
                 • near major production site of the group, in Wieze (270,000 tons of
                    chocolate per year)
                 • worldwide distribution of chocolate
                                   Inbound: Wieze 80%, 20% from factories in France, Italy, Spain and UK
                                   Outbound: 70% to Europe, 30% worldwide via Antwerp




© Vlerick Leuven Gent Management School & Flanders DC
Logistics success in five stories (3)

       SKF Logistics Services:
                logistic centre in Tongeren
                outsourcing partner of the Finnish company Metso Minerals
                global centralization of spare parts logistics




© Vlerick Leuven Gent Management School & Flanders DC
Logistics success in five stories (4)

       Katoen Natie:
                e-commerce hub for logistics in Europe
                from Antwerp (Log Hidden City)
                more than 5000 packages daily
                highly “demanding" logistics (zero error tolerance)




© Vlerick Leuven Gent Management School & Flanders DC
Logistics success in five stories (5)

       UCB, Baxter, H. Essers en Tri-Vizor:
                combination of (intermodal) transport to Eastern Europe
                for pharma multinationals UCB and Baxter
                with H. Essers as logistics partner
                and Tri-Vizor as neutral "orchestrator"




© Vlerick Leuven Gent Management School & Flanders DC
What characterizes these 5 stories?
Logistics is a lot more than “moving boxes” !
Explicit, strategic choice for Flanders

       Central position in European market is an advantage
                Benefits in outbound logistics
                 • Barry Callebaut, Katoen Natie, SKF: Flanders in the economic and
                   geographical focus of the European market
                Benefits in inbound logistics
                 • Barry Callebaut: proximity to major production unit

                Critical mass of transport flows offers opportunities for optimization
                 • Volvo Logistics: high density of logistic flows makes it possible to
                     optimize transport
                 • UCB, Baxter: critical mass allows to combine logistic flows




© Vlerick Leuven Gent Management School & Flanders DC
High complexity of logistics operations

       Presence of logistics expertise and skilled workforce helps in
       complex environment
                E-commerce logistics demands zero tolerance for errors
                    • Katoen Natie can rely on flexible workforce with an affinity for the product


                European and global supply chains require expertise in planning and
                optimization
                    • Volvo Logistics builds on the logistical and technical skills as a logistics centre
                      for its own Volvo factories
                    • Challenge for SKF: keep inventory (and working capital) under control
                      despite high product variance and uncertainty in demand
                    • Challenge for Barry Callebaut: meet the quality standards of the food
                      industry and the demand for customization




© Vlerick Leuven Gent Management School & Flanders DC
The importance of Information Technology

       IT in support of logistics operations
                Tracking & tracing
                Integrated planning and inventory control
                Automation in storage
                IT-supported “picking”
                ….
       IT as a driver of logistics operations or new business models
                Katoen Natie: IT integration at the base of e-logistics
                Tri-Vizor / Baxter / UCB: software (cloud technology ) makes horizontal
                collaboration and demand shaping possible




© Vlerick Leuven Gent Management School & Flanders DC
Different partners work well together

       Collaboration is the key to success.
                Tri-Vizor, UCB en Baxter, in collaboration with H. Essers:
                  • Cost reduction
                  • Higher customer service
                  • Reduction of CO2 emissions




© Vlerick Leuven Gent Management School & Flanders DC
Sustainable strategies are on the rise

       Strong emphasis on sustainable logistics strategies
                Use of “green” energy
                Reduction of waste
                Reduction of energy consumption
                …


       Or, as Barry Callebaut puts it: “A sustainable supply chain is not
       an option, it is a requirement"




© Vlerick Leuven Gent Management School & Flanders DC
Innovation keeps Flanders’ logistics on track

       Flanders offers many advantages for innovative logistics

       Flanders will still be an attractive focal-point for logistics
       activities tomorrow

       Certainly if we convert our weaknesses into opportunities.




© Vlerick Leuven Gent Management School & Flanders DC
© Vlerick Leuven Gent Management School & Flanders DC

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Prof robert boute associate professor operations management- vlerick leuven gent managem attractiveness

  • 1. Attractiveness of Flanders as a Logistic Region Prof Dr Robert Boute
  • 2. Logistics in Flanders Logistics sector in Flanders is strategically important Important source of employment and welfare Many advantages for logistics in Flanders Flanders is centrally located Well-trained and flexible workforce Well equipped infrastructure However, attracting investments in logistics remains a challenge High labour costs Heavy tax burden Increasing competition from neighbouring regions © Vlerick Leuven Gent Management School & Flanders DC
  • 3. Study commissioned by Flanders District of Creativity in collaboration with Flanders Investment and Trade Trends in logistics landscape Impact on strengths / weaknesses in Flanders Five success stories in the logistics sector Innovative logistics concepts Illustrate the competencies of Flanders Demonstrate how the location in Flanders supports innovation © Vlerick Leuven Gent Management School & Flanders DC
  • 4. At a crossroads of trends Centralization vs. decentralization of logistics distribution Influence of the East: delocalization of logistics? Increasing competition from neighbouring regions Growing concern about climate change: “sustainable logistics" Rapid technological developments: "smart logistics" © Vlerick Leuven Gent Management School & Flanders DC
  • 5. Flanders in the heart of Europe, but ... … also in the future? Flanders is in economic centre of gravity of Europe • Impact of the East? Easy accessibility and market access, both inbound and outbound transport © Vlerick Leuven Gent Management School & Flanders DC
  • 6. Well-developed infrastructure, but ... ... with limited capacity? Very well-developed transportation network • Extensive road network, but increasing congestion • Port Structure in Antwerp, Zeebrugge and Ghent • Good multi-modal network, but service is still lacking … and in a complex environment Complex administration and government bureaucracy Unstable political situation © Vlerick Leuven Gent Management School & Flanders DC
  • 7. Qualitatively, highly trained personnel but ... … with a shortage? Strong presence of knowledge and skills • But ... limited number of logistics training Extensive knowledge of languages • But ... can we maintain this competitive advantage?? High productivity • But ... very high wages and high taxes Flexible staff • But … for how long? © Vlerick Leuven Gent Management School & Flanders DC
  • 8. Logistics success in five stories (1) Volvo Logistics: logistics services for automotive industry • Originally logistics centre for Volvo plant in Ghent and Göteborg • Became 4PL for impressive number for customers in automotive © Vlerick Leuven Gent Management School & Flanders DC
  • 9. Logistics success in five stories (2) Barry Callebaut Distribution centre in Aalst • near major production site of the group, in Wieze (270,000 tons of chocolate per year) • worldwide distribution of chocolate Inbound: Wieze 80%, 20% from factories in France, Italy, Spain and UK Outbound: 70% to Europe, 30% worldwide via Antwerp © Vlerick Leuven Gent Management School & Flanders DC
  • 10. Logistics success in five stories (3) SKF Logistics Services: logistic centre in Tongeren outsourcing partner of the Finnish company Metso Minerals global centralization of spare parts logistics © Vlerick Leuven Gent Management School & Flanders DC
  • 11. Logistics success in five stories (4) Katoen Natie: e-commerce hub for logistics in Europe from Antwerp (Log Hidden City) more than 5000 packages daily highly “demanding" logistics (zero error tolerance) © Vlerick Leuven Gent Management School & Flanders DC
  • 12. Logistics success in five stories (5) UCB, Baxter, H. Essers en Tri-Vizor: combination of (intermodal) transport to Eastern Europe for pharma multinationals UCB and Baxter with H. Essers as logistics partner and Tri-Vizor as neutral "orchestrator" © Vlerick Leuven Gent Management School & Flanders DC
  • 13. What characterizes these 5 stories? Logistics is a lot more than “moving boxes” !
  • 14. Explicit, strategic choice for Flanders Central position in European market is an advantage Benefits in outbound logistics • Barry Callebaut, Katoen Natie, SKF: Flanders in the economic and geographical focus of the European market Benefits in inbound logistics • Barry Callebaut: proximity to major production unit Critical mass of transport flows offers opportunities for optimization • Volvo Logistics: high density of logistic flows makes it possible to optimize transport • UCB, Baxter: critical mass allows to combine logistic flows © Vlerick Leuven Gent Management School & Flanders DC
  • 15. High complexity of logistics operations Presence of logistics expertise and skilled workforce helps in complex environment E-commerce logistics demands zero tolerance for errors • Katoen Natie can rely on flexible workforce with an affinity for the product European and global supply chains require expertise in planning and optimization • Volvo Logistics builds on the logistical and technical skills as a logistics centre for its own Volvo factories • Challenge for SKF: keep inventory (and working capital) under control despite high product variance and uncertainty in demand • Challenge for Barry Callebaut: meet the quality standards of the food industry and the demand for customization © Vlerick Leuven Gent Management School & Flanders DC
  • 16. The importance of Information Technology IT in support of logistics operations Tracking & tracing Integrated planning and inventory control Automation in storage IT-supported “picking” …. IT as a driver of logistics operations or new business models Katoen Natie: IT integration at the base of e-logistics Tri-Vizor / Baxter / UCB: software (cloud technology ) makes horizontal collaboration and demand shaping possible © Vlerick Leuven Gent Management School & Flanders DC
  • 17. Different partners work well together Collaboration is the key to success. Tri-Vizor, UCB en Baxter, in collaboration with H. Essers: • Cost reduction • Higher customer service • Reduction of CO2 emissions © Vlerick Leuven Gent Management School & Flanders DC
  • 18. Sustainable strategies are on the rise Strong emphasis on sustainable logistics strategies Use of “green” energy Reduction of waste Reduction of energy consumption … Or, as Barry Callebaut puts it: “A sustainable supply chain is not an option, it is a requirement" © Vlerick Leuven Gent Management School & Flanders DC
  • 19. Innovation keeps Flanders’ logistics on track Flanders offers many advantages for innovative logistics Flanders will still be an attractive focal-point for logistics activities tomorrow Certainly if we convert our weaknesses into opportunities. © Vlerick Leuven Gent Management School & Flanders DC
  • 20. © Vlerick Leuven Gent Management School & Flanders DC