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1. Vodafone
Power to you
Last year, the number of mobile devices
overtook the number of people
on earth
of business travellers take
at least 3 mobile devices
on trips abroad
By 2017, 1 in every
5 tablets will be
an enterprise device
By 2017 there’ll be 10bn mobile
devices – 31% more than the projected
world population
Connected devices
The rise of 4G
The rise of video
By 2016, smartphone
penetration will rise
from 24m to 41m
in the UK
10bn
75%
1in5
say communication
needs to be faster
and more responsive
laptops and tablets on the
mobile network in 2012161m
41m
69%
4G
4G
+
+
Increase in
mobile devices
The drivers for
increased data use
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canprepareforincreaseddatagrowthwith
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of users say 4G
will improve
productivity
81%
34%
39%
47%
Western
Europe
42%
Northern
America
Central & Eastern
Europe
Developed
Asia Pacific
43%
46%
64%
Sub-Saharan
Africa
48%
Latin
America
Middle East &
North Africa
Emerging
Asia Pacific
+
+
Data traffic
on the rise
Global mobile data
growth 2012 - 2018
13X
66%
Mobile data
traffic will grow at
of the world’s data
traffic will be video
+
20172012
By
2017
Source:
• Informa (2013) “Cisco (2012–2017) Visual networking Index: Global mobile data traffic forecast update”
• Analysys Mason Research (2013) “Mobile data will grow 6.3 times between 2013 and 2018
and growth will be strongest outside Europe and North America”
• Vodafone (2012) “Wi-Fi abroad research. Final quantitative report”
• Forester (2013) “Global business and consumer tablet forecast update, 2013 To 2017”
• Vodafone (n.d) “Inspirational ideas for business. 4G for business”
• Vodafone (n.d.) “A perfect storm, the role of 4G in the age of me”
20172013
a year
until 2017
09
06
12
03
By 2017, global mobile
data traffic is expected
to grow by 13x
©2014 Vodafone Global Enterprise Limited
The trends
in data and
mobile use