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Similaire à Balancing Content, Design, Use and Revenue for Mobile Widgets (20)
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Balancing Content, Design, Use and Revenue for Mobile Widgets
- 2. Widget Design
A Balancing Act
– Useful Content
– Look and Feel
– Ease of Use
– Revenue Opportunity
– Play Value
© 2010 AccuWeather.com
- 3. Useful Content
- Provide content MOBILE
users want to see
- Keep in mind:
Your user
Why they access content
What medium
© 2010 AccuWeather.com
- 4. Look and Feel
– Keep the content
easy to view
– Use graphics that
will enrich the
experience
– Allow the graphics
to speak for
themselves
© 2010 AccuWeather.com
- 5. Ease of Use
– Take advantage of
the Extended mode:
first impression
– Use the real estate
you are given
– Don’t make users
become hunters
© 2010 AccuWeather.com
- 6. Revenue
Opportunity
– Don’t disrupt
your creation
– Make it easy but
not a mistake
© 2010 AccuWeather.com
- 7. Play Value
– Keep the user
smiling
– Stand out from the
crowd
– Expand your widget
with depth
© 2010 AccuWeather.com
- 8. Thank you
Joe Gore
Global Business Development
gore@accuweather.com
© 2010 AccuWeather.com
