Social Media for PTAs, PTOs and Teams

How to Supercharge your PTA
or Team with Social Media
Sponsored by

Karen Bantuveris Fran Lytle
Founder & CEO Behaviorist & Dir of Marketing
@VolunteerSpot @justbtwnfriends

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Serving Parents Serving
Schools & Teams

www.VolunteerSpot.com www.JustBetweenFriends.com
www.Facebook.com/VolunteerSpot

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Everyone’s Talking About
Social Media
The use of web-based and mobile
technologies to turn communications into
an interactive dialogue

More than ½ of users are over 35 years old
and 56% are women

Social media users have higher measures
of “social well-being”
Strengthen your Group.
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DOING GOOD just got easier. Simplify your Life.

Did You Know?
Facebook is the most popular social media

92% of social media users use Facebook

Facebook users are more trusting than the
average Internet user

They have more close relationships and get
more support than the average American
5

Social Media
Strengthens your Group

Listen

When we have
calls-to-action,
Inspire Share our community
will be engaged.

Connect
It’s like having
a conversation!
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Social Media

Listen

Trust
Inspire Share

Action
Connect

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Use Social Media to . . .

• Build community & spirit
• Spread news
• Raise $$$
• Boost volunteering
• Spark Action

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Social Media & your
Outreach

• Newsletters
• Emails
• Blogs
• Hand-outs
• Social media
It increases reach & frequency of your
messaging – resulting in more
interaction & greater engagement

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Our Focus Today . . .

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Twitter Basics
• Start a Twitter Account
• Short twitter handle + photo
• Create a bit.ly to shorten links
• Encourage your parents to follow & follow back
• Thank people constantly
• It‟s ok to ask questions (encouraged)
• Read & check link before RT
• Always give credit! (i.e. @justbtwnfriends @VolunteerSpot)
• Use Hashtags: #PTA #Back2School

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www.bitly.com

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What to Tweet
• School news, meetings and events
• Sports scores
• Thanks (and photos) of volunteers & their work
• Appreciation to teachers
• Thanks to corporate sponsors (use their @address)
• Local news, parenting & education content
• Legislative updates
• Calls to Action: Volunteer, Donate, Vote, Join
• Results of fundraisers & elections

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Build Community & Spirit

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Spread News Efficiently

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Raise Money

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Boost Volunteering

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Spark Action

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19

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Facebook Basics

• Start a Facebook Page (not Group)
• Encourage your parents to “like” it
• Share interesting content
• Encourage your inner circle to “like” and
comment on wall posts to get other parents
interested
• Welcome extended family & community
• “Like” corporate sponsors

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Facebook Likes &
Landing Pages

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What to Post
1. School Timelines, Meetings, Form Links
2. Upload photos & video and tag volunteers (NOT kids)
3. Create „Events‟ pages for big activities –

4. Fundraising & Membership Links & Status updates (#,%)
5. Call for Volunteers (with a signup link)
6. Interesting parenting & education content
7. Questions/polls on interesting topics
8. Thanks to corporate sponsors
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What to Post

Share posts from
VolunteerSpot
Just Between Friends
State/District PTA
Parks and Rec
Local Museums
Local Sports Teams
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Build Community & Spirit

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Spread News Efficiently

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Raise Money

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Boost Volunteering

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Spark Action

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Big Events? Make a Plan!
Example Fall Carnival Plan
When Where What
3 weeks before School Fb & Carnival is around the corner – preorder
T wristbands & skip the lines ! < click here>
2 weeks before School fb Dunking booth fun coming your way – Vote on
who you want to see <options>
1 week before Fb & T Carnival next Sat. We love @Grocery – THANKS
for sponsoring our awesome day!
1 week before Personal e.g. Jimmy’s so excited for Sat’s carnival, he’s
frm leaders already wearing his writstband!
Days before Fb & T Photos of prep work, updates on booths, etc.
At Carnival POSTERS Follow us on Twitter & Like us on Facebook
After FB & T Photos and thanks to volunteers and sponsors

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www.VolunteerSpot.com
@VolunteerSpot

Tips for Boosting Parent
Participation and Volunteering

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DOING GOOD just got easier.

Social Media & Volunteers Thanks to Chris Jarvis,
@RealizedWorth

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VolunteerSpotTM, DOING GOOD just got easier.

Social Media & Volunteers Thanks to Chris Jarvis,
@RealizedWorth

PARTICIPATION &
RECOGNITION

Social Media
Accelerates
the Journey
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Be Specific when Asking

New School Year…new ways to help! Can you garden,
paint, or read? Please click here to see all the cool new
committees and fun ways to help our kids!

Urgent: 5 Volunteers needed in the Cafeteria next week on
Mon. and Tues. Please click here and choose a 50 min.
shift.

Carnival volunteers needed for 10/14! Please signup today,
don’t delay! http://tiny.pw12ldj #DunkingBooth #Cakewalk
#Fun!

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Make it Immediately Online Signups
For:
Concessions
Actionable Carnivals
Class volunteers
Workroom
Library
Literacy
Parties & Socials
Book fairs & more!

Volunteer Interest / Committee Picker Sign Up Sheet
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Online Signups For:
Concessions
Make it Immediately Actionable Carnivals
Class volunteers
Workroom
Library
Literacy
Parties & Socials
Book fairs & more!

Cafeteria Volunteer
Online Sign Up Sheet Example


Recognize Volunteers
• KEEP SCORE! Track hours and results and publicly
recognize blog, Facebook & Twitter
• Post “Thank You” messages on volunteer‟s
facebook pages
• Tag volunteers in photos
• Dedicate a song or YouTube video

http://www.VolunteerSpot.com/ebooks


www.efundraisingonline.com
@eFundraising101

Tips for Fundraising

It’s Easy!

www.efundraisingonline.com
@eFundraising101

www.JustBetweenFriends.com
@justbtwnfriends

Tips for Communications

Easy and Free!

• Choose
template
• Attach
documents
• Automatic
reminders
• Post to
public
calendar

Simplify your Life.

Social Media

Listen

Trust
Inspire Share

Action
Connect

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Ask for Help!

Who’s already
using Social
Media?

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Karen Bantuveris Fran Lytle
Founder & CEO Behaviorist & Dir of Marketing
@VolunteerSpot @justbtwnfriends
Karen@volunteerspot.com fran@mailjbf.com

Questions?

Thanks for Joining Us!
and Special Thanks to

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Thanks To Our Host!

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Social Media for PTAs, PTOs and Teams

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