Global Video Insights - December 2012

Global Video Insights • December 2012
With increased mobile video consumption comes stunning
insights into the minds of consumers worldwide. We know
what users are searching for, what country they’re in, and
what devices they’re using. When we aggregate that data,
it makes for a compelling snapshot of trends in the mobile
world. Welcome to Global Video Insights from Vuclip.

Vuclip • 1551 McCarthy Boulevard, Suite 213, Milpitas,CA 95035 • Phone: +1.408.649.2240 Fax: +1.408.649.2245 • info@vuclip.com
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Global Video Insights • December 2012 • Sign up to receive Global Video Insights each month
Global Video Insights • December 2012
Hello and welcome to this month’s Global Video Insights Report.
According to eMarketer’s “US Digital Media Usage: A Snapshot of 2013,” major
growth is expected in video viewing on mobile devices. They expect a nearly 20%
increase in mobile video viewers in the US alone in the next year. In addition,
engagement metrics for mobile video users are remarkable. AdColony and Nielsen
recently reported that mobile video advertising elicits brand recall 4.8 times higher
than online and 5.8 times higher than TV.
These reports of growth and engagement are spot on with what we are seeing
at Vuclip as well. And we’re able to drill down and find out more about these
consumers – what they are searching for and viewing, their device purchase
intentions and who they admire when it comes to political leaders and celebrities.
We’ve included a sampling of all of this in this month’s report.
Enjoy!
Happy Holidays,
Judith Coley
Vice President, Marketing

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The World Has Gone Crazy for Tablets: Holiday Purchase Intentions
In November, Vuclip surveyed tens of thousands of mobile video users about tablets. We gauged
purchase intentions, favorite brands, and who will be getting a gadget this holiday season. You’ll
see that the U.S., U.K. and Canada are all on the same page. Tablets are hot this holiday season
and “self-gifting” is equally popular!
More than 20,000 unique users in the U.S. responded; nearly 9,000 in the U.K. and approximately 17,000 in Canada. Users were provided with seven multiple-choice questions and had the option to participate or opt out. No incentives were provided for responding.
What brand will you buy?
What is the most important feature?
Who will you buy it for?
I plan to purchase this holiday season
76%
74%
76% I plan to make this purchase by December 25
57%
59%
65%
29% Apple
62% Self
26% Brand
32% Apple
67% Self
74% Self
28% Brand
32% Apple
30% Brand
34% BlackBerry
24% Family
17% Family
32% BlackBerry
34% Other
9%
Friend
9%
Friend
65% Other
36% Other
67% Other
49% Other
67% Other7%*
7%*
3%*
22% Samsung
25% Family 13%
Friend
*Screen Size

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India’s Leadership Icons 2012
Ratan Tata
Saina Nehwal
Rahul Gandhi
Preetha Reddy
As the year comes to a close,
we uncovered India’s favorite
leadership icons in 2012. More
than 47,000 votes poured in for
India’s most admired business
leaders, politicians and athletes.
Septuagenarian Ratan Tata
emerged as India’s business icon.
In the world of sports, 22-year-
old Badminton ace Saina Nehwal
continued her winning streak and
topped cricket’s 39-year old master
blaster Sachin Tendulkar as the
leadership icon in sports category.
Taking a big leap this year into
mainstream politics, Rahul Gandhi
was the obvious choice among our
respondents. However, a surprise
came in the women leaders
category when Apollo Hospitals’
MD Preetha Reddy got more votes
than Nita Ambani, Ekta Kapoor and
Ritu Kumar!

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India’s Bollywood Icons 2012
When looking at this
year’s favorite icons in
India, how could we
leave Bollywood behind?
Khans may have their
clout, but no one beats the
Shahenshah! At 70, Amitabh
Bachchan proved that he still
rules Bollywood, especially
when it comes to the hearts
of India’s mobile users.
Touted as the Meryl Streep
of India, Bollywood’s first
female superstar, Sridevi
too left Kareena, Vidya and
Katrina behind to make a solid
comeback as India’s most
admired actress this year.
While we too would have
placed a blindfolded bet on
AR Rahman as the favorite
music composer, male
playback singer Sonu Niigaam
and filmmaker Aditya
Chopra emerged as India’s
heartthrobs in a tight finish.
Amitabh
Bachchan
Sridevi
AR Rahman
Aditya Chopra
Sonu Niigaam

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India’s Hollywood Icons 2012
Angelina Jolie was voted as the
most admired Hollywood actress
while Johhny Depp was the
hottest Hollywood actor of 2012.
The most-admired female singer
title went to Lady Gaga, owing to
the huge success of her albums,
the launch of her very own social
network, and her philanthropic
spirit this year.
American singer-songwriter
Bruno Mars, who recently
performed at the annual
Victoria’s Secret Fashion Show,
emerged as the most admired
male singer of 2012.
Angelina Jolie
Johhny Depp
Lady Gaga
Bruno Mars
Looking to the leading
stars of Hollywood, here
are the most-admired
Tinseltown stars.

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The perfectionist Aamir Khan is
back in action with his latest release
Talaash, securing fourth position in
the top India searches this month.
The psychological suspense thriller
made a fantastic showing at the box
office in the first week of its release.
Seems like 2012 has been a great year
for the film industry with big hits such
as SRK’s Jab Tak Hai Jaan, Aamir’s
Talaash and Salman’s Ek Tha Tiger.
Spotlight on India If Khans were in the limelight
this year, our Khiladi Akshay
Kumar was not far behind. His
recent action-comedy movie,
Khiladi 786 made an entry at
the box office. While we will
have to wait and watch to
see if this film gives another
blockbuster to the film industry
or plunges into the backseat,
it has already pushed Akshay
Kumar into the top India
searches on mobile this month.
Top India Searches
Top 10 India Videos
1 First Look Of Dabangg 2
2 Aishwarya Turns 39
3
Ajmal Kasab Hanged at Pune’s
Yerawada Jail This Morning
4 Life of Pi
5 Dare Devil Katrina
6
Top Stars Of The Year Salman
And Kareena
7
Sexy Monica Bedi Dazzling On
The Ramp
8 Talaash Theatrical Trailer
9 End Of Khan War
10 Rani Tu Mein Raja Son Of Sardaar
Salman Bhai is back in his role as
Chulbul Pandey to grab the top
position in mobile video views
this month for the first looks of
Dabangg2. Life of Pi, Talaash and
Son of Sardaar too were usual
suspects in the top ten videos, but
interestingly, it was Aishwarya’s 39th
birthday that made it to the second
spot on this month’s top videos.
For once, Bollywood took a
backseat as the nation had more
serious issues to unite on. Ajmal
Kasab, the only surviving attacker
of 26/11 was hanged and buried at
Yerwada Jail in Pune. Mobile users
stayed glued to their phones to
catch the latest updates.
1 Jab Tak Hai Jaan
2 Bollywood Unplugged
3 WWE
4 Talaash
5 Son of Sardaar
6 Akshay Kumar
7
NDTV Entertainment
News - English
8 Katrina Kaif
9 Ajmal Kasab
10 Khiladi 786
December 2012
1 Dirty Picture
2 Sonakshi Sinha
3 Rockstar
4 Kareena Kapoor
5 Malaika Arora Khan
6 Dabang
7 Desi Boyz
8 Katrina Kaif
9 Jacqueline Fernandez
10 Sunny Leone
December 2011

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1 Pakistan
2 Bangladesh
3 WWE
4 India
5 Cricket
6 Hollywood Gossip
7 Kim Kardashian
8 Hollywood Trailers
9 Love Life Aur Lahore
10 Jennifer Lopez, Dubai
December 2012
1 Ashley Tisdale
2 Marco Simoncelli
3 Jwoww
4 Bhojpuri
5 Bangla Song
6 Kim Kardashian
7 Mallu
8 Bangla
9 Shakira
10 Marvadi Songs
December 2011
Our most-viewed for the month of
November is a video called (roughly
translated): “Wisdom lies behind the story
of the bridge.” This story is about two
brothers who own a piece of land together
and eventually have a falling out. One of
them hires a builder to erect a wall on his
side so he doesn’t have to see his brother.
Not heeding his directives, the builder
builds a bridge instead that connects both
parts of the land together, which ultimately
brings the two brothers together again.
Spotlight on UAE The Pilot Prank video,
which was created
by a viewer using the
Vuclip Producer App
on iPhone, made our
top video views for
this month. The video
shows a small aircraft
pilot pretending
to be unconscious.
This prank fools the
cameraman with
hilarious results.
Top UAE Searches
Top 10 UAE Videos It’s no wonder that this
video made the top videos of
November in UAE. The video
depicts the amazing rotation
of one of Dubai’s signature
skyscrapers and the people
of UAE take evident pride in
this accomplishment.
Young Scientist from UAE is a local video
documentary about a young boy whose
father is unable to walk. The boy did his
own research in the hope that he could
help his father walk. With the help of a
doctor, he comes up with an invention
that is currently under development.
1 Story of the Bridge
2 Loyal to My Country UAE
3 Wasim Yousif-Religion
4 Pilot Prank
5 Young Scientist from UAE
6 Story of Indian Muslim Man
7 Dubai Rotating Tower
8 TV Show Tash Ma Tash
9 Black Magic in Morocco
10 Treating Headache in Africa

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1 Cricket
2 Hollywood
3 Funny videos
4 Shakira
5 Mila Kunis
6 Tom and Jerry
7 Tiesto
8 Rihanna
9 Channing Tatum
10 Kristen Stewart
December 2012
1 Agnes Monica
2 SEA Games 2011
3 Paris Hilton
4 Naruto
5 Luna Maya
6 Julia Perez
7 Suster Keramas
8 Miranda Kerr
9 Raffi Ahmad
10 Sarah Azhari
December 2011
What do cricket, DJ Tiesto and Tom
and Jerry have in common? They
all fascinate Indonesian mobile
video consumers. And they join
global pop sensation Rihanna,
Breaking Dawn actress Kristen
Stewart and People’s Sexiest Man
Alive 2012 Channing Tatum as top
searches for this November.
Spotlight on Indonesia American actress
Mila Kunis is hot in
Indonesia these days.
Perhaps it’s because
she and boyfriend
Ashton Kutcher had
a romantic holiday in
Bali late this summer.
Top Indonesia Searches
Top 10 Indonesia Videos Kagemu’s ‘Black Sun’
synchronizes projected
video with Japanese dance.
Artist Nobuyuki Hanabusa
and dancer Katsumi
Sakakur, together known as
Kagemu, have since been
an inspiration to other
artists, including Beyoncé.
Kicking off with the warning:
“Naked flames and flying
crockery can be dangerous,”
Professor Richard Wiseman’s
Top 10 Party Science Stunts
can help you boost your
arsenal of party tricks.
1
Kagemu-Black Sun Hip Hop Paris
Performance
2
Flashmob Orchestre Symphonique
dans la rue (Som Sabadell)
3 Car Accident
4 Porky Pig in “Scaredy Cat”
5 Prank- Scary Snowman
6 Top 10 Party Science Stunts
7 Jerome Murat
8 Super Human Strength
9 Bernard Bear Ngakak
10
The Twilight Saga:
Breaking Dawn - Part 2

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Newly married star Anne Hathaway
has played a number of memorable
roles in films such as Brokeback
Mountain, The Devil Wears Prada
and the Princess Diaries. She
also has been nominated by the
Academy for Best Actress for her
role in Rachel Getting Married.
Spotlight on the U.S.A.
Olivia Munn is a
newcomer to our list.
Of late, she is a series
regular on Aaron
Sorkin’s HBO series
The Newsroom as the
character Sloan Sabbith,
the network’s financial
news reporter.
Red hot young actress Jennifer
Lawrence started out her career
by playing leading roles on TV, as
well as in the independent films
The Burning Plain and Winter’s
Bone, for which she received
nominations for the Academy
Award, Golden Globe Award, and
the Screen Actors Guild Award.
Biographies of young female U.S.
actresses are big this month, earning
four of the top ten coveted spots for
top mobile video views. And Hollywood
and celebrities are still the most actively
searched on mobile video, with musicians
and actors taking all of the top slots.
Top 10 U.S. Videos
1
Miley Cyrus: Biography of Hannah
Montana Singer and Actress
2
Jennifer Lawrence Bio: Star of
The Hunger Games
3
Kristen Stewart Bio and
Acting Origins
4
Anne Hathaway Bio: “Princess
Diaries” to “The Dark Knight Rises”
5 Top 10 Dance Crazes
6 Extreme Motorcycle Stunt
7 Photoshoot - Carrie-Ann
8
Professional Thief Robs 4 People
on Stage
9
Rihanna Rocks Victoria’s Secret
Fashion Show
10
Zlatan Ibrahimovic’s Incredible
Goal
1 Shakira
2 Mila Kunis
3 Rihanna
4 Channing Tatum
5 Kristen Stewart
6 Daniel Craig
7 Kim Kardashian
8 Olivia Munn
9 Justin Bieber
10 Beyonce
December 2012
1 Kim Kardashian
2 Kristen Stewart
3 UFC
4 Pamela Anderson
5 Michael Jackson
6 Justin Bieber
7 Beyonce
8 Britney Spears
9 Twilight: Breaking Dawn
10 Rihanna
December 2011
Top U.S.A. Searches

Global Video Insights - December 2012

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