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Session:
Tablet & Mobile Trends II

Title:
Mediamorphose: From news
paper to news process :
“le Soir édition numérique 17h“

Speaker:
Pierre Spilleboudt – Business
Technology Advisor – Rossel
Group
KEY FIGURES 10 YEARS
• Revenue : 520  Meuros  (200 % growth, 10 years)
• EBITDA : 11 % ( + 300 % profitability,  10 years )
• Daily Newspaper circulation : 
   – Print: 
       • 2002: 265.000
       • 2012: 950.000
   – Digital : 
       • 2002: 0
       • 2012: 25.000
• Revenue mix Newspaper : 
   – Circulation/Advertising:  45 % (2002) , 55 % (2012) 

                                   2
BREAKING POINTS
• Content: 
   – The journalists have to do three times the job,
   – Streaming madness of free info,
   – Value dilution.

• Tools :
   – A lot of tools to publish everywhere,
   – No integration,
   – Cost of ownership ( « Armada » of IT people, etc.).

• Organisation: 
   –   Desks in silo,
   –   Print drives digital,
   –   Static rules,
   –   Lost control of delivery channels.

                                            3
OPPORTUNITIES

• Moving with the right timing  to match : 
   – Customer habits,
   – Technological shift.




                              4
BE CONTENT DRIVEN



      Meaning :
  Contextual  editorialisation 
        supported by 
technological contextualisation

                 5
CONTENT 


– Bring back  editorial value,

– Usability value,

– « Spotify » model preferred to « itunes » model.




                            6
CONTEXTUAL DEVICES 


–   Print,
–   Web,
–   Mobile : IOS, Androïd, Blackberry, etc.,
–   Tablets : IOS, Windows 8, Androïd, etc.,
–   Connected TV :  Google TV, Apple TV, etc.,
–   Others to come …



                            7
CONVERGENCE 




        8
NEWSPROCESS

    « Le soir édition numérique 17h »
                   is not 
         a print or web product. 
                     It’s 
a new digital product with editorial value 
                    and 
     contextual responvise design.
                       9
TOOLS 




     10
EDITORIAL VISION


  Rich media           Digital          Marketing and
content creation     publication     Community animation

                                          Forum
        Articles                    Content correlation

    Photos           Multi/Mono           Social Media
                        Media                          Blog
     Web reportage    Publishing
                                          Advertising
          Videos                       Profile 
                                       qualification

                               11
ORGANISATION

• A Crossmedia organisation : 
   – The content :  Multimedia Journalist, 
   – The context :  Web editors, Print editors , Digital products editors.




                                          12
TABLET & MOBILE TRENDS II ?

• Digital content is already everywhere,
• The question is not anymore  which trends tablet 
  and mobile will take in the future. 
• The question is: 
How can Press & Media groups implement 
 their digital strategy in the heart of their 
                core business ?


                             13
MEDIAMORPHOSE




        14
Thank you !

      15

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Media Port 2012, Session 5: Mediamorphose