1. Session:
Tablet & Mobile Trends II
Title:
Mediamorphose: From news
paper to news process :
“le Soir édition numérique 17h“
Speaker:
Pierre Spilleboudt – Business
Technology Advisor – Rossel
Group
3. BREAKING POINTS
• Content:
– The journalists have to do three times the job,
– Streaming madness of free info,
– Value dilution.
• Tools :
– A lot of tools to publish everywhere,
– No integration,
– Cost of ownership ( « Armada » of IT people, etc.).
• Organisation:
– Desks in silo,
– Print drives digital,
– Static rules,
– Lost control of delivery channels.
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9. NEWSPROCESS
« Le soir édition numérique 17h »
is not
a print or web product.
It’s
a new digital product with editorial value
and
contextual responvise design.
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11. EDITORIAL VISION
Rich media Digital Marketing and
content creation publication Community animation
Forum
Articles Content correlation
Photos Multi/Mono Social Media
Media Blog
Web reportage Publishing
Advertising
Videos Profile
qualification
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