1. 10 – 12 October 2011, Vienna, Reed Messe Wien
Media Port
Session: Innovative Advertising
Title: Measuring interaction in digital publications
Speaker: Ed Hewett, Manager of Digital Analytics,
Omniture Business Unit, USA

2. Measuring Interactions in Digital Publications
Ed Hewett, Digital Publishing Analytics, Adobe
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3. Metrics provided by Condé Nast and Adobe Digital Publishing Suite
1000+
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4. Digital publications unlock new opportunities
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5. We’re here, now what?
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6. Three reasons metrics matter for digital publications
Run Your Business Engage Users Generate Revenue
reporting & research personalize & optimize ad sales & operations
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7. Metrics aren’t just about reporting, you must take action
Digital Magazine Content Views (in millions)
200
150
100
50
0
Jan Feb Mar Apr May Jun Jul Aug Sep
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8. Case Study: Condé Nast
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9. Case Study: Condé Nast
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10. Case Study: Condé Nast
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11. Case Study: Condé Nast
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12. Case Study: Condé Nast
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13. Case Study: Condé Nast
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14. Currency metrics for digital publications
Unique Readers
Reading Sessions
Content Views
Total Time Spent
What Metrics Do You think should be included?
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15. Adobe’s audience certification program
App SDK
Digital Publications
Adobe Tag
Your Sites, Publications, & Apps
+ Your Data
+ Enforced Implementation Standards
Consistent, comparable measurement
+ Industry Standards
MRC, IAB, …
= Certified Audience Data
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16. Adobe’s audience certification program
My Digital Pub
Readers per
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17. YOU’RE INVITED
Come join the conversation
tabletmetrics@adobe.com
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