Espen Egil Hansen, Executive Editor, Verdens Gang, Norway

1. Incorporating readers
in to the news room
Espen Egil Hansen
Executive Editor
VG, Norway
@EGHAN #WPE13 #BERLIN #VG

2. FORMING A NEW GOVERNMENT
• Two parties
• Gender
• Geography
• The right
People
THE PRIME MINISTER
“PLAYING” SOLITAIRE

6. THE GOVERNMENT
BASED ON
INPUT FROM
1100 READERS

7. «The question is not
What media house is
the most innovative,
but when, if any
media house at any
time in the future
will over go VG»
@EGHAN #WPE13 #BERLIN #VG
Deeper understanding, credit to the newspaper

9. Social media brings the story to the world
@EGHAN #WPE13 #BERLIN #VG

10. Keep it Long!
(Documentaries work
if the story is good!)
800 000 VIEWS

11. The documentary goes viral
@EGHAN #WPE13 #BERLIN #VG

12. 1 700 000 views
@EGHAN #WPE13 #BERLIN #VG

13. 13
Challenge the readers to assist us in reporting

14. 14

15. 15 15

16. 16
Results
•Within 24 hours we had pictures and information
on 40% of all Norwegian fire engines. Today we
have more than 1000 pictures.
•Shared 6000 times at Facebook. Still activity and
pictures keep coming in.
•Sparked the first national public debate about
the condition on our fire departments and how
they are organized.
• Two weeks after the first article minister of justice
Grete Faremo promised fundamental changes in how
the fire departments are run.
@EGHAN #WPE13 #BERLIN #VG

17. Boston
Bieber
How to introduce the sharing
generation to, politics, international
news and in depths information
@EGHAN #WPE13 #BERLIN #VG

18. Live from
iPhones and
helicopters

19. Read, watch, document and share

20. Kl. 17.17

21. NORMAL NIGHT
(age 12‐19, % of total front page traffic)
Girls = 5%
Boys = 7% BOYS 14%
What Justin Bieber did for our entertainment section

22. NORMAL NIGHT
(age 12‐19, % of total front page traffic)
Girls = 5%
Boys = 7% BOYS 13%
What Justin Bieber did for our “International” section

23. If you're not covering Justin Bieber live,
DON´T COMPLAIN THAT YOUR READERS ARE DYING!
@EGHAN #WPE13 #BERLIN #VG

24. Engaging readers in investigating journalism
“MUM AND DAD
THINK I AM SAFE
IN THE
KINDERGARTEN.
BUT IS IT TRUE?”

26. @EGHAN #WPE13 #BERLIN #VG

27. @EGHAN #WPE13 #BERLIN #VG

28. • Thousands of feed
backs on e-mail and
social media
• 800.000 hits in the
kindergarten base.
• 6000 comments
Results
@EGHAN #WPE13 #BERLIN #VG

29. Keep it even longer!
@EGHAN #WPE13 #BERLIN #VG

31. @EGHAN #WPE13 #BERLIN #VG

32. 100 000
47 000
1,8 millioner
550 000
950 000
3,7 millioner
1 million
179 000
29 000
e-mails to 2200
sms to 2200
likes at VG Nett
comments at VG Nett
shares at VG Nett
postings på VGD
likes at Facebook
Followers at Facebook
Followers at Twitter
@EGHAN #WPE13 #BERLIN #VG

33. Can we move readers?
@EGHAN #INMAWC #VGTV

34. @espenegil
Day by day
it’s getting harder
to preserve my pessimism…
@EGHAN #WPE13 #BERLIN #VG

36. EXTRAS

37. Collect and present
Produce
Share
Participate
Comment
ENGAGEMENT

38. VGs commentators
Invited commentators
Comments and forums
?