64th World Newspaper Congress and 19th World Editors Forum

1. © 2012 WAN-IFRA, 1

2. © 2012 WAN-IFRA, 2

3. © 2012 WAN-IFRA, 3

4. 30 MINUTES
30 IDEAS © 2012 WAN-IFRA, 4

5. Gregory Kunis
•
Aralynn McMane
© 2012 WAN-IFRA, 5

6. Real people
© 2012 WAN-IFRA, 6

7. Avoid the IT’S THEM syndrome
Global & basic
THE IDEA
We write stupid
and even
insulting
headlines &
stories without
realizing it.
Take a second
look.
© 2012 WAN-IFRA, 7

8. Be there
for the
firsts
© 2012 WAN-IFRA, 8

9. Real connections
going both ways
© 2012 WAN-IFRA, 9

10. ... especially
when it is cool
© 2012 WAN-IFRA, 10

11. Don‘t forget the
journalism
© 2012 WAN-IFRA, 11

12. TEACH ABOUT
FREEDOM
© 2012 WAN-IFRA, 12

13. Join the 3 May
Press Freedom Poster Project
√ With even one class, have
students make posters.
√ Give it great coverage and
print the best of them.
YOU CAN STOP THERE
√ Or, get your readers to pick
the best AND send them/it to
us for possible inclusion in
our gallery, placemat and
other cool platforms.
© 2012 WAN-IFRA, 13

14. Reporters
sans
frontiers Place phone over
the mouth
Super cool
press
freedom
app
Try this at
home?
Hear journalist
FROM: talk about
Innovations in suppressed
Magazine 2012 speech
World Report © 2012 WAN-IFRA, 14

15. TEACH ABOUT
JOURNALISM
© 2012 WAN-IFRA, 15

16. AS YOU LEARN
FROM YOUTH
© 2012 WAN-IFRA, 16

17. Summer internship
Glazov, Udmurtia • Russia
THE IDEA
15 teenagers
were invited to
work at the paper
on summer
500 stories
prepared by kids;
Built-in mentors
© 2012 WAN-IFRA, 17

18. School media competition
Kaliningrad • Russia
THE IDEA
Four nominations:
paper, video, web
site, publication for
first grades
Regional competition
becoming a country-
wide contest. 500 kids
participated last year
© 2012 WAN-IFRA, 18

19. Youth street patrol on traffic offenders
Altapress - Barnaul • Russia
THE IDEA
Photo-shots by
young reporters on
traffic offenders.
School teams
compete with posts
on paper site and
social network
Adults join the contest
© 2012 WAN-IFRA, 19

20. Newspaper workshop
Mon Petit Quotidien • France
THE IDEA
Children ages
7 – 9 create a
newspaper in
3 hours
Paper charges
25 Euros per
person
© 2012 WAN-IFRA, 20

21. A city-wide reporting contest
9 newspapers • Argentina
THE IDEA
Titles join to do a
city-wide reporting
contest for school
children with 9
winners.
Each paper printed
one winner on same
day. Huge buzz and
circulation. © 2012 WAN-IFRA, 21

22. Photojournalism workshop
Jornal da Manhã • Brazil
THE IDEA
Cellphone
photojournalism
session for kids
Cool memory,
including getting to
use my mobile in
school!
© 2012 WAN-IFRA, 22

23. Reality check of public relations
School newspaper • Luxemburg
THE IDEA
Invite students to take pictures of sites in brochures
PR Journalism
© 2012 WAN-IFRA, 23

24. √ School teams research, create questions for
prominent person and submit to you.
√ You make best interview happen and print it.
√ We provide a guide you can give teachers and give
international prize.
© 2012 WAN-IFRA, 24

25. MAKE A MEMORY
(and sometimes also a profit)
© 2012 WAN-IFRA, 25

26. Internet-based reality show
Altapress - Barnaul • Russia
THE IDEA
Paper trained local
non-athlete celebrities
to teach sports
classes to raise
interest in improving
them. Online + SMS
voting for “best
class.”
Real journalism. Fun.
Buzz. Sports equipment
store covered all costs. © 2012 WAN-IFRA, 26

27. Street festival for children
Glazov, Udmurtia • Russia
THE IDEA
Activities and
contests for
kids in several
places across
the city
Buzz. Why not
get it
sponsored?
© 2012 WAN-IFRA, 27

28. The Paper Chase 5km family race
Straits Times • Singapore
THE IDEA
Youth-targeted
series about how
to train, the 5 km
race in four age
categories.
Lots of
sponsorships:
sun-block
company, Nestle
© 2012 WAN-IFRA, 28

29. First Day 1
Belgium •
Het Belag Von Limburg
THE IDEA
Annual issue with
photos of all the
year’s newborn
babies in the region
+32 % ads & 4000
extra copies; new
parents contacted with
gift pack and
subscription offer
© 2012 WAN-IFRA, 29

30. First Day 2
Belgium • Het Belag van Limburg
THE IDEA
Annual issue with
kindergarten classes
photographed on first
day of school region
+5 % in paid
circulation plus ads
© 2012 WAN-IFRA, 30

31. Local heroes – one at a time
Witte weekblad • The Netherlands
THE IDEA
Newspaper
prints photo
of local
sport heroes
at a time.
LOTS of sales
to cut out and
save
favorites.
© 2012 WAN-IFRA, 31

32. Youth as cartoonists
Jawa Pos • Indonesia - 4
THE IDEA
Young readers
design cartoon
strips.
Kids look for
theirs, get a fee.
© 2012 WAN-IFRA, 32

33. Street acts
Netherlands weekly • Class 4B
THE IDEA
Local newspaper
makes a photo
story using local
youth.
Why not get it
sponsored?
© 2012 WAN-IFRA, 33

34. European Union as topic
Russia – Strana Kalingrad
THE IDEA
Had kids write
about how Europe
related to them.
Some money from
local EU office, 22%
increase in copies
sold.
Opportunity:
Look for Europe-funded topics.
© 2012 WAN-IFRA, 34

35. LINK
GENERATIONS
© 2012 WAN-IFRA, 35

36. For your child to read
Brazil • Zero Hora
THE IDEA
Summaries for
children next
to ‘normal’
stories.
Sponsor pays
equivalent of
a journalist’s
salary
© 2012 WAN-IFRA, 36

37. Make a news game
Spain • El Diario de Navarra
THE IDEA
Changed kids’
page to games
about day’s
paper.
Teaches about
news & engages
parents to help
that process
© 2012 WAN-IFRA, 37

38. Wrinkles are beautiful
Grandparents (India,
Korea, Japan)
© 2012 WAN-IFRA, 38

39. SAY YES
TO PRINT
© 2012 WAN-IFRA, 39

40. Target the grandparents
Finland • Austria • S. Korean • Japan …
THE IDEA
• Gift
subscriptions
• Page to spend
time with
grandchildren
© 2012 WAN-IFRA, 40

41. Target the grandparents
India • Sakal
THE IDEA
• Daily page for
grandparents to
look at with
children.
• Circulation up 10
percent since
launch.
© 2012 WAN-IFRA, 41

42. Youth mag by kids and for kids
Strana Kalingrad • Russia
THE IDEA
Magazine for 7-15
year olds. 90% of the
content produced by
kids. Costs low. High
interest.
4,400 weekly circulation.
It is profitable!
© 2012 WAN-IFRA, 42

43. DO SMART NIE*
*Newspapers in Education
© 2012 WAN-IFRA, 43

44. New interest =
new support
•Proven to improve reading
•Proven to improve citizenship
more at www.wan-ifra.org
© 2012 WAN-IFRA, 44

45. Seminars for school teachers on NIE
Altapress - Barnaul • Russia
THE IDEA
City-wide NIE training
program for school
teachers as part of their
advanced professional
education
NIE program in ALL city
schools. Lots of new
subscriptions
© 2012 WAN-IFRA, 45

46. Financial NIE
Philippines Daily Inquirer • circ. 260 000
THE IDEA
Work with two banks to
support content and
training for NIE money
management series.
27 000 extra copies
Helped 5 000 students
© 2012 WAN-IFRA, 46

47. Window pages
Germany Dürener Zeitung &
Nachrichten
THE IDEA
Front pages
displayed in
window at school.
Why not get it
sponsored?
© 2012 WAN-IFRA, 47

48. Newsprint other stuff!
West Australian • Australia
THE IDEA
Do regular
contests that ask
students to
create objects
from newsprint.
Teachers,
students
appreciate ways
to use paper
from NIE work. © 2012 WAN-IFRA, 48

49. Newsprint wedding dresses
USA • Lima News
THE IDEA
Students create
newspaper
wedding dresses
for contest at
annual marriage
salon.
Judges are local
retail and design
professionals. © 2012 WAN-IFRA, 49

50. BE SMART IN
DIGITAL SPACE
© 2012 WAN-IFRA, 50

51. Making money in social networks
Delovoy Petersburg • Russia
THE IDEA
An app in social
network gives
youth ideas on
how to make
money online
60,000 downloads
in 6 months. Lots
of targeted ads
© 2012 WAN-IFRA, 51

52. Reporter training for bloggers
Gannett • USA; Vilaweb • Spain
THE IDEA
Staff teach news
skills for youth
bloggers with or
without teachers.
Builds on allure of
‘real’ reporting,
contributes to media
literacy, and could
have a fee. © 2012 WAN-IFRA, 52

53. If (our hero) were a blogger ….
Philippine Daily Inquirer
THE IDEA
An essay contest
about a national hero
that forces
imagination.
Links a classic topic to a
familiar, fun platform.
Partnered with book publisher
and a bank.
© 2012 WAN-IFRA, 53

54. Internet in Text and art from WAN-IFRA.
the Family: √ Set up an online forum
A guide to helping a
child go online
√ Get a local telcom to support it
(Text in: German, English, French, Spanish, Portuguese)
© 2012 WAN-IFRA, 54

55. Educating kids on safe internet usage
Altapress - Barnaul • Russia
THE IDEA
Newspaper trained
kids on how to
search for and judge
information on
Internet. Interactive
games as a base for
training.
Connection was via
mobile connection, who
sponsored project.
© 2012 WAN-IFRA, 55

56. School sports instructor contest
Shakhtinskie Izvestia - Rostov region • Russia
THE IDEA
Students voted for a
best school gym teacher
by SMS and on line
Serious topic with lots of
fun and buzz.
© 2012 WAN-IFRA, 56

57. GOOD LUCK!
And think younger
© 2012 WAN-IFRA, 57

58. COMING SOON:
our
World Digital
News Literacy
Project © 2012 WAN-IFRA, 58

59. World Digital
News Literacy Project
Partner/supporter sought: Youth Newsroom of the Future
• Children do workshop to
create a newspaper using cool
touch-screen tools (tables and
tablets).
• Pay for a printed copy to take
home immediately, thanks to
digital press.
• First stage as part of our
French subsidiary complex (St.
Etienne)in partnership with
Paris office
• Set-up to be designed with
portable option and also so it
can be replicated elsewhere
(India, Singapore, Germany)
© 2012 WAN-IFRA, 59

60. World Digital
News Literacy Project
Partner/supporter sought:
Festival of social media
newsgathering for teens
• Teach about how professional
reporters get and judge material
they gather via social networks.
• Teenagers practice doing stories
using this method on their own
networks.
• Local festival ends with printing
the best result.
© 2012 WAN-IFRA, 60

61. World Digital
News Literacy Project
Partner/supporter sought:
A journalism storybook
for the tablet
• A children’s story that also
teaches about news is created or
adapted for a tablet
• Activities with the story allow
parents and teachers to explore
newspaper news and its making
with a child.
• Two stories are already possible
candidates: Mewy and Woofus
Make a Newspaper (by Finnish
authors) and José – Fly Reporter
(by a U.S. author).
© 2012 WAN-IFRA, 61

62. World Digital
News Literacy Project
Partner/supporter sought
A digital reporter game
• Develop an un-boring game that
teaches 9- to 12-year-olds about
professional journalism.
• Do it for computers, tablets,
mobile phones, Nintendo,
whatever -- whichever can
emerge first.
• Global partner to do it with us
as part of our World Editors
Forum?
© 2012 WAN-IFRA, 62

63. Want to help us? Contact
aralynn.mcmane@wan-ifra.org
© 2012 WAN-IFRA, 63