1. 63rd WORLD NEWSPAPER CONGRESS
Session: Finance
Title: PRISA
Speaker: José Luis Sainz
Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. FINANCE
October, 14th 2011

3. 1-. CURRENT SITUATION
– THE DOUBLE CRISIS ACCELERATES THE CHANGE PROCESS
– DRAMATIC FALL OF INCOME: CIRCULATION,
ADVERTISING AND ADD-ON PRODUCTS
– INSUFFICIENT FLEXIBILITY IN COST STRUCTURE:
• SUPPLIES, PRINTING AND DISTRIBUTION
• STAFF AND COMMERCIAL TEAMS – LOSS OF
PROFITABILITY
– SLOW INTERNET DEVELOPMENT. LACK OF VISION
– LOSS OF
– NEW COMPETITORS
INDEPENDENCE
– UNCERTAINTY OF
FUTURE BUSINESS
– CONVENTIONAL SHAREHOLDER MODEL
MODEL
– UNDERCAPITALIZED AND INDEBTED
COMPANIES
– FAILURE IN DIVERSIFICATION AND DEFICIENT
BRAND EXPOSURE
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4. 2-. WHAT CAN WE DO?
– PRESS MEDIA AS A SOCIAL REFERENCE
– NEW BUSINESS MODEL
• CAPITAL RESTRUCTURING
• ELIMINATE UNFEASIBLE AND NON-CORE BUSINESSES
• RESIZE THE BUSINESS
– FOCUS ON CONTENTS AND BRAND
• CENTRALIZE SUPPORT ACTIVITIES, SPANNING THOSE OF OUR COMPETITORS
• EXTERNALIZE PRINTING, DISTRIBUTION AND SERVICES ACTIVITIES
– STAFF DOWNSIZING AND RENEWAL OF PROFESSIONAL PROFILES
• INTEGRATE EDITORIAL STAFF AND PROCESS CHANGES
• COMMERCIAL AND MARKETING GROUPS
– BOOST AUDIENCES AND BUILD UP LOYALTY
• GETTING TO KNOW OUR READERS/USERS AND CONVERTING THEM INTO CLIENTS
• UPDATE MONETISATION SUPPORT
– TAKE ADVANTAGE OF STATE OF THE ART TECHNOLOGY
• CONCENTRATE CAPEX ON INTERNET/WEB
• MULTI-DEVICE MODEL. TABLETS
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5. 3-. WHAT ARE WE DOING IN PRISA?
– CHANGES SHAREHOLDERS STRUCTURE. STEADY MIDTERM FINANCIAL MODEL
– ESTABLISH FOUR BUSINESS DIVISIONS: PRESS, RADIO, TELEVISION AND EDUCATION
– “PRISA DIGITAL” AND ADVERTISING SALES ARE CROSS-SECTIONAL
– ALL BUSINESS DIVISIONS ARE PROFITABLE
– SET-UP OF “PRISA NOTICIAS”
PRISA NOTICIAS
DIGITAL
EL PAÍS AS CINCO DÍAS MAGAZINES
COMMON SERVICES
SPORTS ECONOMIC
PRINT
PAPER/ INTERNET
DISTRIBUTION
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6. 4-. WHAT ARE WE DOING IN PRISA?
– INTERNATIONAL DEVELOPMENT, BASED ON BRAND VALUE
• EL PAÍS, A GLOBAL REFERENCE (65.000 copies sold abroad, 33% foreign
internet traffic)
• THE STRENGTH OF SPANISH AND PORTUGUESE
• EVENTS AS A BUSINESS
• OPERATIVE IN 22 COUNTRIES
– TALENT AND CONTENTS AS THE NUCLEUS OF THE BUSINESS
• INTEGRATION OF NEWSROOM
• CHANGE OF COLLECTIVE AGREEMENTS
– DEVELOPMENT OF THE TECHNOLOGICAL PLATFORM, COMMON TO ALL
DIVISIONS, FROM PUBLICATION TO CUSTOMER
– UPDATING OF EDITORIAL OFFER IN ALL MEDIA SUPPORT
– CHANGES IN COMMERCIAL AND MARKETING BUSINESS MODEL: THE ADVERTISER
– TEAM MOTIVATION EMPHASIZING THE CARROT RATHER THAN THE STICK…
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