World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen

18th WORLD EDITORS FORUM
63rd WORLD NEWSPAPER CONGRESS
Session: Global report on innovations in newspaper
Title: INNOVATIONS IN NEWSPAPERS 2011 WORLD REPORT
Speaker: Carlo Campos, Nic Newman, Doug Griffen

Mark your calendar
64th WORLD NEWSPAPER CONGRESS
19th WORLD EDITORS FORUM

Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

www.innovation-mediaconsulting.com

INNOVATIONS
IN NEWSPAPERS
2011 WORLD
REPORT
WAN Conference, Vienna 2011

Innovations in Magazines World Report 2011

2
1

for online content
People begin to pay


2
2

to pay off
Social media begins


2
3

Learning from Tablets?

Innovations in Newspapers World Report 2011

IS THIS THE
BEGINNING OF THE END
OF THE NEWSPAPER
CRISIS?


WE SEE SOME SIGNS THAT WE
ARE STARTING TO PULL
THROUGH


THROUGH
CIRCULATION RISING IN
DEVELOPING COUNTRIES


THROUGH
ADVERTISING STABILIZING


THROUGH
PEOPLE ARE BEGINNING
TO PAY ONLINE


THROUGH
PEOPLE ARE BEGINNING
TO PAY ONLINE
HIGH PROFITS
IN “DECENT” ECONOMIES


WHY?


PUBLISHERS
HAVE USED THE CRISIS
TO CLEAN UP THEIR
HOUSES – NOW AS
EFFICIENT AS EVER


PUBLISHERS
ARE ABANDONING
VOLUME FOR VALUE


PUBLISHERS
ARE RECLAIMING THEIR
CONTENT AND PUTTING A
PRICE ON IT


“Information wants to be valuable
For a few years now, the idea that
‘information wants to be free’ has echoed
‘round the ether’. We resisted that
movement, believing rather unfashionably
that high quality content costs real money to
create and should be worth paying for…
…The pendulum swung back
in our direction last year.”
Marjorie Scardino, CEO PEARSON

2


“The ad market is less and less
of interest to us
It is more about content revenues –
subscriptions from readers and selling
content in different ways.”

Marjorie Scardino, CEO PEARSON

2


“The world is moving to
social, and you’ve got to be
part of the discussion. That’s
what drove us”
Not a paywall… A. Sulzberger
… but a porous environment
where links to articles sent by
subscribers via social
networks allow access to
complete article
“Q2 2011 1 million digital
subscribers:
750.000 print
250.000 fresh digital-only


“FREEMIUM
MODEL
Access point
is free but
leads to
premium
content that
is paid for”
INNOVATION believes
that free is very
Open does
expensive and
not need to
unsustainable
mean free


THE QUESTION IS NOT
TO CHARGE OR NOT TO
CHARGE FOR CONTENT?


THE QUESTION IS
WHAT CONTENT ARE
PEOPLE WILLING TO PAY
FOR?


FOR WHAT IS SCARCE
PEOPLE WILL ONLY PAY


FLOW
NEWS
VALUE

NEWS VALUE FLOW

(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS,
WHAT´S NEXT)

NEWS VALUE FLOW

(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK)
WHAT´S NEXT)

NEWS VALUE FLOW

WHAT´S NEXT)

GOOGLE NEWS

NEWS VALUE FLOW

WHAT´S NEXT)

FACEBOOK

NEWS VALUE FLOW

WHAT´S NEXT)

PROPUBLICA

NEWS VALUE FLOW

WHAT´S NEXT)

HUFFINGTON POST

NEWS VALUE FLOW

WHAT´S NEXT)

THE NEW YORK TIMES


INNOVATION


FREE

INNOVATION


P R IC
E

INNOVATION


INNOVATION
PRIC
E


NOW


NOW

content
80%
Commodity


Content
20%
Caviar
NOW

content
80%
Commodity


FUTURE


FUTURE

content
20%
Commodity


Content
80%
Caviar
FUTURE

content
80%
Commodity


2


Egyptians I interviewed
Seven years after the are sure the military won’t
launch of Facebook and crack down. I hope
five years after Twitter …they are right. Here’s a
newsrooms are still tryingphoto I took ….”
to figure out how social
media fits into journalism


“...hope they stay friendly”
Image: Nicholas D. Kristof
24


REAL TIME
CALLING CARD
SOCIAL MEDIA AS


REAL TIME CALLING CARD


Driven by
Twitter #
sponsored
links

Traffic
increased
2500%


1% total
website traffic
Via social,
email, blogs


1% total
website traffic
Via social,
email, blogs

10% referrals
from social


“Far from
cannibalising News
and Media traffic, social
media is helping drive
traffic to news sites”

James Murray, Senior
Research Analyst
Experian Hitwise


Journalist as influencer

2


WHAT’S NEXT?


CONSOLIDATION


CONSOLIDATION + FRAGMENTATION


CONSOLIDATION + FRAGMENTATION + INTEGRATION

in Magazines World Report 2011

3 REASONS
FOR SOCIAL


1

Better Storytelling


2

More Engaged Audience


3

More Effective Marketing


“The OPEN newsroom
is a physical “It has EMBOLDENED
manifestation of the READERS to tell us
web, free, open, when we have made
connecting people mistakes or missed
around common important context
interests” in a story”


“To be relevant and
survive, we must
PARTNER with the
audience at every step
of local journalism”

“It has built TRUST with our
readers and sources. It’s
created an incredible amount
of goodwill with the
community”


Publishing
companies have
not yet given
their readers a
truly different
approach to
storytelling


THE
INNOVATION


THE
RESPONSE


NEW GRAMMAR


NEW GRAMMAR
FOR NEW MEDIA


STORIES YOU CAN


READ
STORIES YOU CAN


READ
WATCH
STORIES YOU CAN


READ

TOUCH
WATCH
STORIES YOU CAN


DESIGN
FOR EYES
AND FINGERS


MORE PRINTY
LESS WEBBY
NEITHER PRINTY
NOR WEBBY


DIFFERENT CONTENT


FOR
DIFFERENT CONTENT
DIFFERENT PLATFORMS


Long
Narrative
NEWSPAPER


TABLETS
Depth and
Experience


News
Instant
MOBILE

INTERNET
Breaking News,
Browsing, Archives,
Aggregating,
Hyperlinking...

2


2011 HARRIS POLL
ON TABLET
COMPUTING FOR
INNOVATION MEDIA


A special Harris Poll on Newspaper Readership was
conducted in July 2011 for INNOVATION MEDIA and
the 2011 WAN Conference:
2,183 adults
(US based, aged 18 and older, Equal distribution of
men/women, Equal distribution across age
generations, Equal distribution across US
geographies)
Significant demographic breakdown available
(Race, income, political party, education…)


A series of key questions about tablet computing,
trends and the changing sources of news and media
were posed:


were posed:
Ownership of a ‘tablet’ computer today or your
likelihood to purchase in the next six months


were posed:
The most important reasons for buying a tablet


were posed:
Sources of news and information TODAY as well
as your sources of news and information
in FIVE YEARS


were posed:
in FIVE YEARS
Open text question on how tablet computing will
affect the news and media industry in the future


were posed:
in FIVE YEARS
Open text question on how tablet computing will
affect the news and media industry in the future
Some key behavioral and technology trends
at the end


2011 HARRIS POLL ON TABLET COMPUTING

1

TABLET OWNERSHIP HAS
TAKEN HOLD AND BROAD
RANGE OF AMERICANS
ANTICIPATE ACQUIRING
A TABLET IN 2011



9% had acquired (July
2011) and another 15% will
acquire by December 2011



Men acquiring at a slightly
higher (10% vs. 7% today
and 17% vs. 13% in next six
months) than women



Education matters: College
graduates are 11% today
and another 20% in next six
months (31% by YE 2012)



Fastest growing age
segments are 25-29 year
olds, 40-49 year olds and
then the boomers
(47-65 years)



Income matters for now:
100K income
> 40% by YE 2012



2

THE REASONS FOR
ACQUIRING TABLETS
SEEM VERY CLEAR



90%
The high resolution screen



86%
The ease of carrying a
tablet computer due to its
compact size and design



82%
The convenience of the
tablet as a primary
entertainment device for
music, movies, books and
news/information



80%
The ease of accessing
additional information from
a primary news site or
application



75%
The development of custom
applications by major news
and information providers



3

WHAT ARE YOUR
SOURCES FOR NEWS AND
INFORMATION TODAY AND
IN FIVE YEARS?



Source of news and information Today + 5 years Change
National daily newspaper 29% 26% (11.3%)
Local daily newspaper 12,6% 10,1% (15.8%)
Television network news 30,4% 25,1% (17.4%)
Cable network news 13,4% 13,3% ( .1%)
Radio 99% 83% (16.2%)
Online news sites accessed by laptop 160% 187% + 16.8%
Online news sites accessed by smartphone 33% 75% + 127%
Online news sites accessed by tablet 20% 65% + 225%
Combined online access 213% 327% + 53.5%
National/local magazines 28% 23% (17.9%)
Other sources 66% 56% (15.2%)

ONLINE

Source of news and information Today + 5 years Change
National daily newspaper 29% 26% (11.3%)
Local daily newspaper 12,6% 10,1% (15.8%)
Television network news 30,4% 25,1% (17.4%)
Cable network news 13,4% 13,3% ( .1%)
Radio 99% 83% (16.2%)
Online news sites accessed by laptop 160% 187% + 16.8%
Online news sites accessed by smartphone 33% 75% + 127%
Online news sites accessed by tablet 20% 65% + 225%
Combined online access 213% 327% + 53.5%
National/local magazines 28% 23% (17.9%)
Other sources 66% 56% (15.2%)



4

THOUSANDS OF INSIGHTS
ABOUT THE FUTURE
WERE PROVIDED



“The news agencies will be forced to
have the majority of their information
available electronically. They will have
people pay to access personalized web
sites dedicated to providing news that
only interests the individual. The
majority of Americans will have tablets
and (will) use those as their primary
means of obtaining information and
communication.”
Quote from 2011 Harris Poll Respondent



5

THINK ABOUT THE
TECHNOLOGY AND
BEHAVIORAL DRIVERS
FOR FUTURE GROWTH



Virtually unlimited storage
and processing power



High definition and
3D screens



Voice recognition and
dynamic language
translation



E-commerce and
secure transactions



The natural growth
of social media



A young generation that is
growing up digital



The incredible future
level of personalization



6

A FEW FINAL
OBSERVATIONS FROM
THE EDITOR’S CORNER…



Current events become
more current



A new method of ‘reading’
is accelerated



The younger generation
becomes more informed



Customization
to a new level


Stories you can read,
watch and touch need to
be designed for eyes
and fingers

“New Holy Trinity
consisting of
EDITOR, GRAPHIC
DESIGNER and
DEVELOPER”

Innovations in Newspapers World Report 2011 IPAD EDITOR
DESIGNER
Technical Skills;
Hands-on support from app Plan and prepare front page,
developer; Edit stories graphics and narratives;
Composes specific content
SKILLS
Newsroom experience, SKILLS
multimedia editing HTML 5, CSS,
Javascript

DEVELOPER

Tag content from different
newsfeeds; Manages feeds
and prepares content

SKILLS
Familiarity with incoming
feed models

Newsrooms with workflow of INPUT:CREATION

and OUTPUT:PRODUCTION/ENGAGEMENT

Multimedia
newsrooms to
create content for all
platforms and
formats

Need to promote the integration
of journalistic, graphic and Newsrooms as
technology profiles APPLICATION
INCUBATORS


FIRST?
DIGITAL


YES


ONLY?
BUT DIGITAL


NO


“While Sulzberger talked
extensively about
The Times’ participation
in pushing the digital
frontier, he reiterated the
continuing value ofNew York Times had
In 2000, The
the print edition to
640,000 subscribers who had been
consumers.” the publication for two
receiving
years or more (“engaged readers”).
Today the number of “engaged
readers” tops 820,000 and
continues to grow.


BEFORE


BEFORE
NOW


“Readers give us their
money for one reason: to
get quality, exclusive
stories. Everything else
is a distraction”
“Sales are booming with
a 22% annual increase in
paid circulation…
… and getting more ads
than ever”
“ONLY better content
can lead to better sales”


DIGITAL FIRST


DIGITAL FIRST
NOT DIGITAL ONLY


AND OPENNESS
EMBRACE SOCIAL


EMBRACE SOCIAL
AND OPENNESS
BECAUSE IT IS
GOOD FOR
BUSINESS


FREE
MEAN
NECESSARILY
OPEN DOES NOT


IF WE WANT
PEOPLE TO PAY


THEM CAVIAR
WE NEED TO GIVE


“The most important success factor of all
has always been, and still is, content.
Without irresistibly good content we would
have no business model; without excellent
journalists we would have no profit.”

Mathias Döpfner,
Chairman of the Board
Axel Springer AG

2


THANK YOU

www.innovation-mediaconsulting.com

You ar
invited e
upcom to our
ing ev
in Oxf ent
ord.
See yo
u
soon

World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen

Recommandé

Recommandé

Contenu connexe

Similaire à World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen

Similaire à World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen (20)

Plus de WAN-IFRA

Plus de WAN-IFRA (20)

Dernier

Dernier (20)

World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen