2. Five good
reasons to exhibit
1
You offer products and
services for the news
publishing industry?
World Publishing Expo (IFRA
Expo) is the leading exhibition
for technology to publish news
 on tablets
 mobile
 in print
 online.
Your place to be!

3. 2
Want to reach out to new
audiences?
World Publishing Expo annually
gathers decision makers from the
media industry from 100+
countries.

4. 3
Make your story part of the
experience!
WAN-IFRA offers a comprehen-
sive business program,
presenting innovative publishers,
trend reports and best
cases from around the globe.

5. You get access to a fully
fledged marketing bundle
that goes way beyond
stand space.
Present case studies at the
Media Port, avail yourself of a
full service promotion and
PR package.
4

6. Frankfurt is a location in the
heart of Europe with excellent
flight, train and road connections
and a world-class exhibition
center.
5
© 2012 WAN-IFRA |

7. Who will
attend?
World Publishing Expo welcomes
8000+ visitors from up to 100 countries.
94% decision makers:
CEOs, Editors, Production Directors,
CIOs, Purchase Managers,
Business Development Managers
from the leading media houses.
See the list of last year‘s attendees
http://bit.ly/Expo2011_Visitors
© 2012 WAN-IFRA |

8. What are your options?
Stand Space Shell schemes
You have your own stand or stand design? Full service package containing stand
Book stand space only to exhibit at the space and construction. From 389 EUR
event. Prices start at 299 EUR plus VAT/ plus VAT/qm.
qm. More information
www.wan-ifra.org/ifraexpo2012
© 2012 WAN-IFRA |

9. What are your options?
Open Lounge Media Port
Corresponding to the needs of the network Contribute to the Media Port program, by
society, the Open Lounge option gives you having a customer present a case study or
an attractive all-inclusive presence. Prices by an elevator pitch. Topics range from
start at 399 EUR plus VAT/qm. tablet publishing trends, innovative
advertising to digital innovation. Contact:
bettina.falk@wan-ifra.org
© 2012 WAN-IFRA |

10. What are your options?
New Heroes Boulevard Rent-an-Office (new)
Particularly interesting for first-time Your meeting space during the three
exhibitors, the New Heroes Boulevard days of Expo. 9 qm office with table,
comes at 1.990 EUR plus VAT and chairs, power connection and branding:
includes presentation screen, stand build 1.990 EUR plus VAT.
and wifi internet.
© 2012 WAN-IFRA |

11. How to make the most
of your presence
Promotion Opportunities
Direct your potential customers
to your stand. More info at
www.wan-ifra.org/ifraexpo2012
Vouchers
Offering vouchers is a very personal
and effective marketing tool. 15 EUR
per voucher that will be redeemed.
Media:Executive program (new)
For top-level decision makers: Exclusive
services and networking opportunities.
Join the club and purchase
Media:Executive passes at preferential
rates.
© 2012 WAN-IFRA |

12. How to make the most
of your presence
Industry Updates: Live! PR services
Our editorial team produce a live Make use of the press center, press
event blog, with video interviews and conference room and send us
trend reports. Contact: Dean Roper, your press releases before the show.
Editor-in-Chief dean.roper@wan-ifra.org Contact: Michael Spinner-Just,
Media Relations Manager
michael.spinnerjust@wan-ifra.org
© 2012 WAN-IFRA |

13. Event Blog: www.wan-ifra.org/wpe2012_blog
Twitter: @newspaperworld, #wpe12 #ifraexpo
Facebook: facebook.com/newspaperworld
LinkedIn: http://linkd.in/WorldPublishingExpo
Join World Publishing XING: http://bit.ly/XING_WorldPublishingExpo
Expo 2012 www.wan-ifra.org/WorldPublishingExpo2012
on social media!
© 2012 WAN-IFRA |

14. Your contact
Michael Heipel WAN-IFRA Darmstadt
Executive Director Marketing and Washingtonplatz 1
Event Management 64287 Darmstadt, Germany
Michael.Heipel@wan-ifra.org Tel. +49.6151.733-6
Tel. +49.6151.733-781
Twitter: @MichaelHeipel
WAN-IFRA Paris
96 bis rue Beaubourg
75003 Paris, France
Tel. +33.147.4285-00
www.wan-ifra.org