1. Effective Course Design
Moderator
Lisa Marie Johnson
Ashford University (CA)
Presenters
Ruth Markulis
University of Maryland University College (MD)
Michael Samman
Berkeley College (NY)
The leap from the traditional classroom to the online world can still be disorienting for many teachers and students. In this
session our panelists will demonstrate how employing best practices and instructional design theory can prepare faculty to
design online courses that take into account the challenges students face in succeeding in a dynamic online-learning
environment. The presentation will provide tips on effective project management, determining learning objectives, working
with design teams, and transforming static instructional content into interactive, dynamic, and engaging learning
experiences that challenge learners.
2. Effective Course Design
Ruth Markulis
Instructional Technologist
Center for Teaching and Learning
Office of Instructional Services and Support
University of Maryland University College
ruth.markulis@umuc.edu
240-684-2751
5. Effective Course Design
Managing Complexity
• Curriculum
– Interactive Modules
– Case Studies and Virtual Labs
– Capstone Simulation
• University-wide effort of collaborative teams
• Integrate efforts from many disciplines and skill sets
6. Effective Course Design
Effective Project Management
Strategies That Worked Well
• Weekly Excel Project Plan Tracking Sheets
– Staffing, Tasks, and Due Dates
– Completed Items
– Pending Items
– Yellow and Red Alerts
7. Effective Course Design
Effective Project Management
Strategies That Worked Well
• Weekly Project Status Reports and Meetings
– Delayed Tasks and Milestones and Impacts
– Accomplishments
– Pending Items
– Concerns and Recommended Actions
– Remarks
8. Effective Course Design
Effective Project Management
Strategies That Worked Well
• Making all assumptions explicit
• Explaining dependencies
• Flexibility
– Adding or realigning resources and contingency plans
• Sharepoint as document repository
– Version Control/Archive
9. Effective Course Design
Effective Project Management
Strategies That Worked Well
• Details!
– Include a deadline in the subject line of emails for time-
sensitive materials
• Urgent-Please respond by date
– Include vacation schedules, holidays
– Scheduled check in conference calls
12. Effective Course Design
The Process
Approved Curriculum
Preliminary Module Plans
Story Board Phase
13. Effective Course Design
The Process
Production Phase-Alpha, Beta, Gold
Quality Control-Feedback Loops
Change Management Database
14. Effective Course Design
Subject Matter Expert Support
Strategies That Worked Well
• Subject Matter Expert Training Workshop
– Policies and Procedures/Roles Expectations
– Research and Writing
– Unique, Accurate Master’s Level Content
– Case Study and Simulation Ideas for Critical Thinking
– Best Practices and Current Thinking in the Field
– Quality Assurance
15. Effective Course Design
Review Teams
Strategies That Worked Well
• “Bug Sheets”
– Content, Graphics, Technical
• Active Discussion in Wimba/WebEx
• Lead SME has final word
• Requested changes/clarifications
• Continuous quality improvement
16. Effective Course Design
Review Teams
Strategies That Worked Well
• Initially a long process
• Became streamlined
• Led to proactive change in design/process
– Moved editorial review and intellectual property review
earlier in process
22. Effective Course Design
Faculty Support
Strategies That Worked Well
• Model classroom
• Orientation each semester
• Faculty classroom for discussion/questions
• Ongoing meetings as needed
• Teaching/lab assistants
23. Effective Course Design
Going Mobile-Best Practices
Has your campus experimented
with mobile devices to deliver
content?
Please share your experiences.
24. Effective Course Design
Going Mobile-Best Practices
• Feature Phones
12 keys, digital camera, media player
• Smart Phones
Third party applications for productivity
• PDAs
QWERTY keyboard and stylus for organizational tasks
• iPads
More features for light work, presentations, interactive
learning
25. Effective Course Design
Going Mobile-Best Practices
How many mobile devices are
there worldwide?
What impact is this having on
educational institutions?
26. Effective Course Design
Going Mobile-Best Practices
Gartner Group 2011
• 5.6 billion mobile phones worldwide
• 80% of world’s population
• $315 billion in revenue
27. Effective Course Design
Going Mobile-Best Practices
The State of the Mobile Web in Higher Ed
February 2012 (267 institutions)
– 59% provide a mobile solution (37% in 2011)
– 39% plan to develop a mobile solution
– 2% no plan
28. Effective Course Design
Going Mobile-Best Practices
Stand-alone apps to download
Mobile optimized version of Web Site
Augmented reality
29. Effective Course Design
Going Mobile-Best Practices
The State of the Mobile Web in Higher Ed
February 2012 (267 institutions)
– 56% plan a dedicated mobile Web site
– 26% plan to develop device-specific apps
30. Effective Course Design
Going Mobile-Best Practices
The State of the Mobile Web in Higher Ed
February 2012 (267 institutions)
– 73 % developed by faculty staff
– 20% developed by vendor
– 65% no special budget for mobile
31. Effective Course Design
Going Mobile-Best Practices
Develop a Mobile Strategy
• Why are you going mobile?
• Determining appropriate content
• Interactivity-solving a real problem
– Checking sports scores
– Checking weather, directions, maps
– Flight reservations
– News updates
32. Effective Course Design
Going Mobile-Best Practices
Develop a Mobile Strategy
• Balance business goals vs. constraints
• How does mobile presence help organization
achieve its goals?
• Audience goals-What does user want to accomplish?
What is the value-added proposition?
33. Effective Course Design
Going Mobile-Best Practices
Develop a Mobile Strategy
What do you think would be appropriate
educational content for mobile devices based
on these commercial applications?
34. Effective Course Design
Going Mobile-Best Practices
Good Mobile Design
• Designing for mobile devices is different than
designing for the Web
• Don’t take an existing Web page and make it
smaller
• Limit content and plan content categories and
navigation carefully
36. Effective Course Design
Going Mobile-Best Practices
Design Challenges or Constraints
• Variety of devices and browsers
• Older devices
• Screen size and keypad design
• Embedded objects and scripts not supported
• Frames not supported
• Flash not supported
37. Effective Course Design
Going Mobile-Best Practices
Design Challenges or Constraints
• Pop-up windows not supported
• Linking to external resources adds time and cost
to page views
38. Effective Course Design
Going Mobile-Best Practices
Good Mobile Design
• Must be device specific
– Target devices
• Must render properly
– 128 X 160 pixels
• Must load quickly
• Must not crash the browser
39. Effective Course Design
Going Mobile-Best Practices
Good Mobile Design
• File sizes are small, under 10 Kb
• Customization
– Site should remember user information and
preferences and load them when user returns to
site
40. Effective Course Design
Going Mobile-Best Practices
Good Mobile Design
• Handset detection-serving correct version of
mobile content
– http://deviceatlas.com
• Dynamic content formatting
• URL redirects
• Register domain names
41. Effective Course Design
Going Mobile-Best Practices
Developing Standards
• W3C Initiatives
– Mobile Web Best Practices Working Group
– Device Description Working Group
• Consistent, complete User-Agent Profiles (UA-Profs)
• Open Mobile Alliance (OMA)
42. Effective Course Design
Going Mobile-Best Practices
W3C Mobile Web Working Group
• XHTML Basic and XHTML MP 1.0
– Character Encoding-UTF 8
– XHTML MP 1.0 Doctype-tells browsers how to
render content
– List of MIME types on server-add XHTML
43. Effective Course Design
Going Mobile-Best Practices
W3C Mobile Web Working Group
• XHTML Basic and XHTML MP 1.0
– Search engines use page titles
– Wireless CSS stylesheets lower page size
• Use Wireless Markup Language (WML) for older
mobile browsers
• HTML 5 and Java
44. Effective Course Design
Going Mobile-Best Practices
Design Considerations
• Use <div> or <dl> tags, not <table>
• Use server side includes (SSI), not frames
• Place navigation in content page
• Use accesskeys (numbers on keypad) to link to content and limit
links to 10 or fewer per page
• Prioritize links by popularity
• Use brief forms if at all
– Use radio buttons and drop-down menus rather than text boxes
45. Effective Course Design
Going Mobile-Best Practices
Design Considerations for Images
• Image width should by under 120 pixels
• Avoid images containing dense information
• Specify pixel height and width so these do not have to be
calculated by the device which increases rendering time
• Omit image maps as there usually is no pointing device
• Always use alt tags
47. Effective Course Design
Going Mobile-Best Practices
References and Resources
W3C Mobile Web Best Practices Basic Guidelines
– http://www.w3.org/TR/mobile-bp/
Global Authoring Practices
– http://www.passani.it/gap/
mobiReady Tool evaluates your Web page
– http://ready.mobi/launch.jsp?locale=en_EN
48. Effective Course Design
Going Mobile-Best Practices
References and Resources
Dot-mobi domain approved by Internet Corporation of
Assigned Names and Numbers (ICANN) in 2006
– http://news.cnet.com/2100-1039_3-6075779.html
Mobile Web Best Practices, Case Studies, and Statistics
– http://www.mobithinking.com/
Open Mobile Alliance
– http://www.openmobilealliance.org/
50. Effective Course Design
Michael Samman
Director, Online Faculty Support and Instructional Design
Berkeley College - New York / New Jersey
mls@BerkeleyCollege.edu
973-278-5400 ext.1650
63. Effective Course Design
Moderator
Lisa Marie Johnson
Ashford University (CA)
Presenters
Ruth Markulis
University of Maryland University College (MD)
Michael Samman
Berkeley College (NY)
The leap from the traditional classroom to the online world can still be disorienting for many teachers and students. In this
session our panelists will demonstrate how employing best practices and instructional design theory can prepare faculty to
design online courses that take into account the challenges students face in succeeding in a dynamic online-learning
environment. The presentation will provide tips on effective project management, determining learning objectives, working
with design teams, and transforming static instructional content into interactive, dynamic, and engaging learning
experiences that challenge learners.