The agenda was developed by Sustainable Energy for All's High-Level Group, which includes distinguished leaders from government, the private sector and civil society, as well as three CEM ministers including: Steven Chu, U.S. Secretary of Energy; Edison Lobão, Brazilian Minister of Mines and Energy; and Farooq Abdullah, Minister of New and Renewable Energy of India.

1. INITIATIVE OVERVIEW
The Super-efficient Equipment and Appliance Deployment (SEAD) initiative is an international effort that
engages governments and the private sector to accelerate market transformation for energy-efficient
equipment and appliances.
Adopting effective energy-efficiency policies is an essential Highlights
strategy for achieving a sustainable future. A global
scale-up of energy-efficient equipment and appliances would Recognizing the world’s most
cost about 2 to 5 cents per kilowatt-hour saved—a fraction
energy-efficient
of the cost of clean energy from other sources. Appliance and
equipment efficiency has enormous potential to reduce
flat-panel televisions
energy demand and carbon emissions while lowering energy
In January 2012, SEAD partners
costs for consumers, businesses, and institutions. announced the first SEAD Global
The Super-efficient Efficiency Medal competition for
Equipment Cost-effective efficiency energy-efficient flat-panel televisions in four regions (Australia,
and Appliance policies could save consumers Europe, India, and North America), with one international winner
Deployment (SEAD) to be selected in each of three size categories. By speeding the
initiative, a five-
more than US $1 trillion over adoption of award winning televisions, the SEAD Global Efficiency
year, US$20 million the next two decades. Medal could help save 1.1 TWh of electricity over the lifetime of
initiative under televisions sold over 12 months, assuming that winning televisions
the Clean Energy Ministerial (CEM) and the International are 30 percent more efficient than the best currently available
Partnership for Energy Efficiency Cooperation (IPEEC), models. This winner-takes-all competition spurs innovation among
manufacturers seeking to be the very best and guides early-
aims to make it easier for governments and the private
adopter consumers who want to buy top-performing products.
sector to capitalize on these opportunities. SEAD partners
The SEAD awards complement existing national and multinational
are developing a common technical foundation that will
labeling programs, such as ENERGY STAR, that set performance
enable governments to more easily adopt cost-effective thresholds for energy-efficient products. An important benefit of
appliance efficiency policies and programs. Broader market the awards program is advancing the establishment of comparable
transformation efforts, including incentives, awards, and and transparent international test procedures. The SEAD Awards
procurement programs, seek to further accelerate the global Working Group has identified two new product categories, motors
pace of adopting energy-efficient equipment and appliances. and computers, for the competition in 2013.
Employing current best practices in economies that are
participating in SEAD can, by the year 2030, reduce annual Accelerating national and
electricity demand by 2,000 terawatt-hours (TWh) (equivalent regional efficiency standards
to 650 mid-sized coal-fired power plants) and annual fuel and labeling programs through
energy demand by 30 million tonnes of oil equivalent. These international
measures would decrease carbon dioxide emissions over the
technical cooperation
next two decades by 11 billion tonnes.
SEAD partners established product-
specific collaborations on commercial refrigeration (Chair: Korea),
computers (Chair: United Kingdom), distribution transformers
South Africa could save enough electricity to power (Chair: Canada), motors (Chair: United States), televisions (Chair:
1 million homes in 2030 by adopting standards for United States), network standby (Chair: Australia), and a new
12 common residential products, according to a efficient lighting collaboration led by India, in partnership with
the United Nations Environment Programme’s en.lighten initiative
Lawrence Berkeley National Laboratory analysis and in coordination with the International Energy Agency Efficient
supported by SEAD. Electrical End-Use Equipment (4E) Solid State Lighting annex.

2. Incentivizing the deployment Promoting public and private procurement of
of super-efficient efficient equipment
appliances SEAD partners developed and launched a Street Lighting
The Indian Bureau of Energy Evaluation Tool to provide a free, quick, and easy way for
Efficiency’s Super Efficient government procurement officials and lighting specialists to
Equipment Programme (SEEP) evaluate the light quality, energy consumption, and life-cycle
will provide an incentive to cost of multiple fixtures simultaneously in street lighting
manufacturers of ceiling fans upgrades and retrofits. The tool could have a significant
that are twice as efficient impact on municipal energy usage because street lighting is
as the best fans currently typically one of the largest sources of energy consumption
on the market. Technical under a municipality’s direct control. Municipalities and state
analysis supported by SEAD agencies from Mexico, Sweden, and Canada are looking to
showed that this 100 percent pilot the Street Lighting Tool to both improve the tool through
improvement in efficiency could feedback and identify the requirements for its broader
be achieved cost effectively. dissemination.
Improving programs that promote efficient Providing no-cost policy assistance
products SEAD is partnering with The Clean Energy Solutions Center,
A new public-private an initiative of the Clean Energy Ministerial and UN-Energy,
partnership under SEAD, to support appliance efficiency programs by providing
the Efficient Product no-cost expert assistance to help governments design and
Promotion Collaborative adopt tailored policies and programs. An online webinar
aims to strengthen programs discusses initial development of appliance and equipment
that promote efficient and energy-efficiency standards and labeling (S&L) programs.
super-efficient products. The presentation covers key concepts, definitions, and
Billions of dollars are spent components necessary to develop a successful S&L program,
globally on efficiency drawing on a case study of S&L program development in
programs each year. The Ghana.
Collaborative will leverage
the vast existing program design and evaluation knowledge
base of its members and share insights internationally.
Measures taken by SEAD partners since its launch
Inaugural participants include the governments of the
United States and India. Supporters of the effort include The in 2010 could save 600 terawatt-hours of electricity
Alliance to Save Energy, The Climate Policy Initiative, and per year by 2030, as much energy as is produced by
the National Resources Defense Council. The Consortium for
200 mid-sized coal-fired power plants.
Energy Efficiency, which represents North American utilities
that collectively budget over $9 billion per year for efficiency
programs, also supports the Collaborative.
25 April 2012
SEAD is a multilateral, voluntary effort among Australia, Brazil, Canada, the European Commission, France,
Germany, India, Japan, South Korea, Mexico, Russia, South Africa, Sweden, the United Arab Emirates, the
United Kingdom, and the United States. China became an observer in November 2011.
SEAD is supported by the Collaborative Labeling and Appliance Standards Program as operating agent and
the Lawrence Berkeley National Laboratory for technical analysis. It has collaborative relationships with
ENERGY STAR, the International Energy Agency “Efficient Electrical End-Use Equipment” Implementing
Agreement, and Asia-Pacific Economic Cooperation Expert Group on Energy Efficiency and Conservation.
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