Slides from a breakfast meeting on 30th January. Highlights the three expertise areas available to West Midlands SMEs at WMG's International Institute for Product and Service Innovation - Experience Led Innovation, Polymer Innovation and Digital Innovation.

1. GOOD MORNING AND WELCOME
BITE SIZE
INNOVATION BREAKFAST
DR MARK SWIFT
HEAD OF SME PROGRAMMES
© 2014

2. Housekeeping #IIPSI @WMGSME
© 2014

3. Purpose of Today
1. Discovery
Find out more about the themes of expertise
2. Make the Connection
Decide what support might be relevant to your business
3. Take Action
Sign up for upcoming workshops and/or apply for a project
© 2014

4. Agenda
0800
Introduction and Purpose of Today
Dr Mark Swift
0815
Putting the Customer First!
Prof Paul Jennings
0830
Making Stuff
Dr Ben Wood
0845
Digital Enabling Tools
Scott Crowther
0900
What Next – Dates of Workshops/Project Criteria
Ellie Precious
0910
Questions and Answers
All
0920
SIGN UP and FEEDBACK
0930
Close
© 2014

5. Why Take Action?
1. Increase sales
2. More efficient (save money)
3. Grow your business
4. Launch a new Product or Service
Innovation is a key driver of economic growth - the
exploitation of new ideas
© 2014

6. Small businesses snapshot
4.9 million firms in UK
99% are SMEs
In 1971 the
Bolton report
said SMEs on
the way out!
49% turnover
The economy
is starting
recover?
© 2014
57%
employment
No. of micro
firms increased
by 40%
No. of large
companies is
shrinking
SMEs are the
source of
future growth
50% of SMEs
predict strong
growth in 2014
21% have
serious growth
ambitions
But only 20%
of UK SMEs are
innovative?
Challenges:
Access to
Finance, the
Skills Gap…

7. The Challenge
Valley of Death?
© 2014

8. Expertise Areas
© 2013

9. We have done
1. Technology demonstration
2. Innovation Programme
3. Intensive Innovation Projects
© 2013

10. © 2014

11. Sign Up and Feedback
Be inspired…
© 2014

12. Agenda
0800
Introduction and Purpose of Today
Dr Mark Swift
0815
Putting the Customer First!
Prof Paul Jennings
0830
Making Stuff
Dr Ben Wood
0845
Digital Enabling Tools
Scott Crowther
0900
What Next – Dates of Workshops/Project Criteria
Ellie Precious
0910
Questions and Answers
All
0920
SIGN UP and FEEDBACK
0930
Close
© 2014

13. Putting the Customer First
Professor Paul Jennings
Experiential Engineering
© 2014

14. Let’s talk about…
• Understanding customers and users
• Not about being a slave to customers’ whims
• Gaining insights which will help you meet your business
objectives
• Purposely designing for the experiences and behaviours you
hope to create for users of a product or service
• We call this:
Experience Led Innovation
© 2014

15. What is Experience Led Innovation?
Experience Led Innovation (ELI):
Innovation that is informed by
understanding how people use or
experience a product or service
© 2014

16. Put yourself in the user’s shoes
… now how does your offering look?
© 2014

17. Experience Led Innovation
• All products and services create experiences and behaviours for
users – either by design, or by accident
• Getting it right is a competitive advantage
• Designing desired behaviours aligned with business goals
• Creating physical or digital experiences and journeys
• Making use of sensory input and emotions
Our key message to SMEs:
We can help you better understand the user experience to
promote and inform innovation to grow your business
© 2014

18. Introductions
Experience Led Innovation SME team
Carolyn Parkinson
Technology Transfer Specialist
Prof Paul Jennings
Professor of Experiential Engineering
© 2014

19. Understand the user perspective
What does this button do?
• Stop the traffic?
• Provide illusion of control?
• ‘Fake affordance’
Design question:
Is there anything to be gained from
making something look like it works one
way, while actually doing something else
(or nothing at all)?
© 2014

20. Understand the user perspective
How many people
would push the wrong
button for this lift?
© 2014

21. Understand the user perspective
Confusing user interface
Result:
• frustration
• wasted time
• poor quality data
© 2014

22. Getting it right…
“the user experience is
what we care about most”
Steve Jobs
© 2014

23. Accessing support
Two routes to accessing Experience Led Innovation
support for your business:
1. IIPSI Innovation Programme
• Practical workshops to equip you with new knowledge and skills to
apply to your business
• Hands-on sessions and access to leading academics
2. Customised projects
• Working one-to-one with our specialist staff to address a
particular challenge or growth opportunity
• Projects must have impact in terms of jobs created or safeguarded
• Extent of support available is determined by the likely jobs impact
© 2014

24. Customised projects: case study
© 2014

25. IIPSI Innovation Programme
•
•
•
•
Open to all West Midlands SMEs
Practical workshops cover a range of Experience Led
Innovation topics which you can immediately apply to your
own business
On-going programme of dates – you select minimum 2 days
across any of the IIPSI themes
Upcoming Experience Led Innovation dates:
• 5 March: Digital Marketing Strategies
(joint workshop with Digital Innovation)
•
© 2014
20 March: People Centred Innovation

26. IIPSI Innovation Programme
Effective Digital Marketing Strategies: Wednesday 5th March
•
•
•
© 2014
Joint workshop with Digital
Innovation team
Convergence of digital expertise and
user experience tools
Includes specialist sessions:
Digital UX: online user experience
Personas tool: knowing the user

27. IIPSI Innovation Programme
People Centred Innovation: Thursday 20th March
•
•
•
•
•
•
© 2014
Excellent overview of practical ways to
adopt an Experience Led Innovation
approach
Relevant for all products and services
Practical sessions using the WMG
Experience Led Innovation Toolkit
Design for Emotion: Prof Paul Jennings
Design for User Experience
Behaviour creation: Design with Intent

28. Experience Led Innovation
Thank you
© 2014

29. Agenda
0800
Introduction and Purpose of Today
Dr Mark Swift
0815
Putting the Customer First!
Prof Paul Jennings
0830
Making Stuff
Dr Ben Wood
0845
Digital Enabling Tools
Scott Crowther
0900
What Next – Dates of Workshops/Project Criteria
Ellie Precious
0910
Questions and Answers
All
0920
SIGN UP and FEEDBACK
0930
Close
© 2014

30. Polymer Innovation
Assisting SMEs to bring new products from concept to
manufacture using innovative polymer technologies
…MAKING STUFF
© 2014

31. Polymer Innovation
Low Volume Manufacturing
• Additive Manufacturing
• Getting to production
Recycling
• Identifying properties of waste
• Finding new applications
The Cutting Edge
• Printed electronics
• Smart materials
© 2014

32. Polymer Innovation
© 2014

33. Polymer Innovation Workshops
• We run workshops for companies who:
– Want to learn about and make use of cutting edge
polymer technology
– Need to know if the latest technologies are right
for them
– Want to try out the latest equipment before
buying
© 2014

34. Low Volume Manufacturing Workshop
• Introduction to and pragmatic view of ALM
technologies
£500
© 2014
£150,000

35. Low Volume Manufacturing Workshop
• Demonstrations of equipment in the IIPSI Tech
Hall and International Manufacturing Centre
– CAD software (SolidWorks)
– ALM (3D Printing)
– Injection moulding (Engel e-Victory)
© 2014

36. Low Volume Manufacturing Workshop
• Review of low volume manufacturing options
– Silicone moulds
– Investment casting
– Low cost, low volume injection mould tools
© 2014

37. Low Volume Manufacturing Workshop
• Workshop outcomes:
– Know what to expect from 3D printed parts
– Witness additive manufacturing
– Able to select appropriate manufacturing route for
initial parts in low volumes
– Understand the step up from low to medium/high
volume production
© 2014

38. Polymer Innovation Projects
• What does a PI Project partner look like?
– Looking to move towards manufacture
– …and/or has a manufacturing/material challenge
that needs solving
– Ready to invest time and effort in a collaborative
project
© 2014

39. Project Case Study
JSC Rotational Ltd:
• Rotational moulding company
• 33 employees, based in Inkberrow,
Worcestershire
© 2014

40. Project Case Study
• Challenge:
– Venting for rotational mould tool
– Existing solutions low-tech and unreliable
– 5% scrap rate
• Project scope:
– Design and CAD model novel vent solutions
– Manufacture range of prototypes and trial
– Provide advice, contacts and assistance with
large scale manufacture
© 2014

41. Project Case Study
• Project Outcomes:
– 2nd gen concept trialled and
approved
– Low volume mould tools designed
for first 200 parts
• 2 Safeguarded Jobs
• Project on-going with further
outputs expected
© 2014

42. IIPSI Innovation Programme Dates
12th February – Polymer Innovation Network
#2 ‘Polymer Superpowers- polymers to hide, to see, to control light,
manage sound….and make music!’ Evening networking event bringing
together leading academics in materials and plastics industry
organisations
13th March- Low Volume Manufacturing
One day session focussing on the technologies and techniques to take
a prototype into low volume production
© 2014

43. Assisting SMEs to bring new products from concept to
manufacture using innovative polymer technologies
Ben Wood
@BenjaminMWood
POLYMER INNOVATION @ IIPSI
© 2014

44. Agenda
0800
Introduction and Purpose of Today
Dr Mark Swift
0815
Putting the Customer First!
Prof Paul Jennings
0830
Making Stuff
Dr Ben Wood
0845
Digital Enabling Tools
Scott Crowther
0900
What Next – Dates of Workshops/Project Criteria
Ellie Precious
0910
Questions and Answers
All
0920
SIGN UP and FEEDBACK
0930
Close
© 2014

45. Digital Theme Areas
1.Smarter Social Media
2.Cloud For Business
3.Data To Intelligence
4.Mobile For Business
5.Internet of Things
© 2014

46. Digital Workshop Example 1
Digital Marketing
Network knowledge – Planning - Case Studies – Hands-on Exercises
© 2014

47. Digital Workshop Example 2
Cloud for Business
© 2014

48. Digital Assisted Project Example
Helping companies move from this…
© 2014

49. Digital Assisted Project Example
To this…
© 2014

50. Digital Prototype Example
+
© 2014
=

51. IIPSI Innovation Programme Dates
11th February – Manufacturing Marketers Group
Regular meet up group specifically for marketing professionals in
manufacturing organisations.
18th February – Cloud for Business
One day ‘hands on’ session looking at the various business solutions
that cloud apps can offer
© 2014

52. IIPSI Innovation Programme Dates
5th March - Effective Digital Marketing Strategies
One day session focussing on the digital and user led tools to
support your marketing objectives
29th April – Internet of Things
Meet-up for West Midlands SMEs to explore opportunities in
this technology area
© 2014

53. Agenda
0800
Introduction and Purpose of Today
Dr Mark Swift
0815
Putting the Customer First!
Carolyn Parkinson
0830
Making Stuff
Dr Ben Wood
0845
Digital Enabling Tools
Scott Crowther
0900
What Next – Dates of Workshops/Project Criteria
Ellie Precious
0910
Questions and Answers
All
0920
SIGN UP and FEEDBACK
0930
Close
© 2014

54. What Next?
© 2014

55. Idea to Innovation
• Best Idea - current thinking doesn’t have to
be perfect
• Innovation is the result
• The process is creativity
• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions and
barriers and look at new opportunities
© 2014

56. The Programme
• Grow your business; product or service
© 2014

57. Accessing support
1. IIPSI Innovation Programme
• Practical workshops to equip you with new knowledge
and skills to apply to your business
• Hands-on sessions and access to leading academics
2. Customised projects
•
•
© 2014
Working one-to-one with our specialist staff to address a
particular challenge or growth opportunity
Projects must have impact in terms of jobs created or
safeguarded

58. Mftg
Marketing
Group
Polymer
Network
Cloud for
Business
© 2014

59. Effective
Digital
Marketing
Strategies
Low Volume
Mftg
Experience
Led
Innovation
© 2014

60. Internet
of Things
© 2014

61. Innovation Programme – Dates
Expertise
Area
February
March
April
Digital Marketing Strategies
(5th March)
Experience Led
Innovation
Polymer
Innovation
Digital
Innovation
People Centred Innovation
(20th March)
Plastics Industry Networking Event
(12th February)
Manufacturing Marketers Meet-Up
Group
th February)
(11
Cloud for Business (18th February)
© 2014
Low Volume Manufacturing
(13th March)
Digital Marketing Strategies
(5th March)
Internet of Things
(29th April)
Internet of Things
(29th April)

62. Coventry Jelly
3rd Friday of every
month:
Upcoming events:
• 14th February
• 14th March
© 2014

63. Innovation Programme – Feedback
Day was highly
appropriate for my
requirements…..
(People Centred
Innovation , April 2013)
© 2014
Difficult
concepts
explained very
clearly …..
(Introduction to
ALM, Feb 2013)
Excellent day with
much food for
thought…..
(Introduction to Social
Media, May 2013)

64. Project Criteria
• Is the proposed market that the product or service will
enter, growing and sustainable?
• Do we have the capabilities necessary to address the
market need?
• Is the timing right?
• Will our support make a difference (i.e. will there be new
jobs or safe-guarding of jobs?)
© 2014

65. Questions
© 2014

66. What Next?
• Sign up for workshops now to
secure a place
• Give us your feedback on the
relevance to your business
• Submit a project proposal
© 2014

67. Thank you
IIPSI
INTERNATIONAL INSTITUTE FOR
PRODUCT AND SERVICE
INNOVATION
www.warwick.ac.uk/iipsi
Stay in touch:
wmgsme@warwick.ac.uk
@wmgsme
© 2014