1. WELCOME
INTERNATIONAL INSTITUTE FOR
PRODUCT & SERVICE INNOVATION
INNOVATION PROGRAMME
© 2012

2. About Us
• Housekeeping
• About
– Warwick
– WMG
– SMEs
MARK SWIFT
– Me
Photos - http://en.wikipedia.org/wiki/University_of_Warwick http://www2.warwick.ac.uk/fac/sci/wmg/mediacentre/wmgnews/?tag=Award,
© 2012
BBC http://www.bbc.co.uk/birmingham/content/articles/2008/12/17/hollywood_producer_feature.shtml
European Space Agency http://smeprojects.esa.int

3. Purpose of the day
• Launch IIPSI
• Raise awareness of new technology, methods, tools
• Stimulate demand for innovation:
– UK Government recognises that it needs to be created and
encouraged…
• Get us thinking
• Understand what we can do for you
– Leading onto intensive day two
– Identifying future projects
• Rallying Call for projects…
© 2012

4. Agenda
0845 Introduction to IIPSI and new programme Dr Mark Swift
0910 Putting the Customer First! Carolyn Parkinson
1005 Making Stuff! Dr Ben Wood
1100 Coffee Break
1130 Digital Enabling Tools Dr Xiao Ma
1225 Introduction to afternoon sessions Dr Mark Swift
1230 Lunch and Networking
Afternoon breakouts – IP and Tax Relief, Design with Intent, Prototyping
1330 All
Opportunities, Cloud for Business
1530 Innovation Programme next steps Chris Brown
1600 Close and optional Clinics (one to one) All
© 2012

5. © 2012

6. What is IIPSI?
• International Institute for Product and Service Innovation
• New SME centre
– Experience led Innovation (people), Polymers (product), Digital (innovation)
thinking
• Purpose
– Help West Midlands small businesses understand your customers and users
better, prototype new products for example using Additive Layer
Manufacturing, and use digital (Internet) to launch as well as develop
market ready products and services
– Improve the region's capacity to translate innovation into outcomes
• IIPSI must have IMPACT
– Business growth
• Fully funded until end of June 2015 (initially)
© 2012

7. Product and Service Innovation
New Product Digital industry approach to
opportunities Digital product innovation
New Digital delivery Design for User Experience
and testing market
platforms
IIPSI response
Product People
Design for User Experience / testing market response
© 2012

8. What is the iIP - our approach
The IIPSI Innovation Programme (iIP) is:
1. Centred on Innovation
– “Successful exploitation of new ideas” WMG definition
– "Innovation distinguishes between a leader and a follower."
Steve Jobs
2. Demonstration activities
– Raise awareness of what is possible through the adoption of
new ideas and thinking
3. Knowledge Exchange
– Common sharing and exploitation of new thinking
– We don’t have all the answers
© 2012

9. What's the structure of iIP
Awareness briefing, case studies, technical
TODAY
Raising demonstrators
Awareness
DAY In-depth workshops, advanced technical
Embedding
capability TWO demonstrators, horizon scanning, hands on…
Market
leading
products & Intensive company projects - prototyping,
services identifying markets, product/service evaluation,
30+
internships
places
Expansion per
through R&D
year Feasibility studies, collaborative projects,
assistance with funding and grant applications
© 2012

10. Product / Service lifecycle support
Sales and profit
Development & Introduction Growth Maturity Decline
© 2012

11. Why Innovate?
• You want to
– Increase sales
– More efficient (save money)
– Grow your business
– Launch a new Product or Service
• Innovation is a key driver of economic growth
• “…make sure that Britain is the best place in the world
to run an innovative business or service - this is critical
to the UK's future prosperity, our quality of life and
future job prospects” BIS key objective
© 2012

12. Summary
• Rallying call to get involved
• 30 spaces per year
• Unique, high profile facility for the region
• Range of SME services
• Think about priorities (Day 2)
• No such thing as a free lunch!
– Short forms
– Baseline monitoring
• Feedback and Evaluation
© 2012

13. Afternoon sessions
1230 Lunch and Networking (plus mini tours)
Polymer IP and Tax Relief Experience Led Digital
Prototyping IP and Tax Relief
Design with Intent Cloud for Business
1330 Opportunities Withers & Rogers
Carolyn Parkinson Dr Xiao Ma
Dr Ben Wood Adrian Chettle
Prototyping IP and Tax Relief
Design with Intent Cloud for Business
1430 Opportunities Withers & Rogers
Carolyn Parkinson Dr Xiao Ma
Dr Ben Wood Adrian Chettle
First Floor (HERE)
1530 Innovation Programme next steps Chris Brown
1600 Close and optional clinics (one to ones) All
© 2012

14. NPD Journey
© 2012

15. Putting the Customer First
Carolyn Parkinson
Technology Transfer Specialist
Experience Led Innovation
© 2012

16. Let’s talk about…
• Understanding customers and users
• Not about being a slave to customers’ whims
• Gaining insights which will help you meet your business
objectives
• Purposely designing for the experiences and behaviours you
hope to create for users of a product or service
• We call this:
Experience Led Innovation
© 2012

17. What is Experience Led Innovation?
Experience Led Innovation (ELI):
Innovation that is informed by
understanding how people use or
experience a product or service
© 2012

18. Put yourself in the user’s shoes
… now how does your offering look?
© 2012

19. Experience Led Innovation
• All products and services create experiences and behaviours
for users
• These may be purposeful, or accidental
• Getting it right is a competitive advantage
Our key message to SMEs:
We can help you better understand the user experience to
promote and inform innovation to grow your business
© 2012

20. Understand the user perspective
What does this button
do?
• Illusion of control
• ‘False affordance’
© 2012

21. Understand the user perspective
Which button is up?
© 2012

22. Understand the user perspective
© 2012

23. Experience Led Innovation
• A deliberate focus on the user experience can unlock
powerful insights
• An enormous amount of research is out there
• This can be used by businesses to create competitive
advantage
• Designing desired behaviours aligned with business goals
• Creating physical or digital experiences and journeys
• Making use of emotions
© 2012

24. Research base
Professor Paul Jennings
Professor of Experiential Engineering
Dr Rebecca Cain
Associate Professor of Experiential Engineering
Paul and Rebecca are supported by over 20 researchers
working in this area.
© 2012

25. Experience Led Innovation
1. How easily can customers access your product or
service?
2. Is your product being used in the way you intended?
3. Are you struggling to get your products accepted in the
marketplace, and don’t know why?
4. Does the experience of your service match your brand
values?
5. Could your products be designed to work better?
© 2012

26. Features of Experience Led Innovation
Cross discipline: engineering, design, psychology, ergonomics,
architecture, marketing, strategy, and more
Many names: User focussed design, customer satisfaction, design
feedback loop, human factors engineering, usability, design for
emotion, ergonomics
Applicability: can add value
to innovation at any stage of
Sales and profit
the development life cycle
© 2012 Development
& Introduction
Growth Maturity Decline

27. Business assistance
Access Experience Led Innovation support via:
• IIPSI Innovation Programme
• Experience Led Innovation Toolkit
• Customised intensive business support
projects
© 2012

28. Experience Led Innovation Toolkit
© 2012

29. Experience Led Innovation Toolkit
• A flexible suite of tools to address a range of experience-related
business challenges
• Tools selected and interpreted for their appropriateness for
SMEs
• Intended to unlock insights in user-focussed design, customer
experience, and innovation for products, features, and services
• We work with SMEs to select the most effective tool for a
particular challenge
• Custom delivery by WMG specialist staff
© 2012

30. Experience Led Innovation Toolkit
Tools include:
• Touchpoints Matrix
• Design with Intent
• Matchmaking workshop
• Customer Journey map
• Engagement points
• Walkthrough
• Tomorrow’s Headlines
• and others
© 2012

31. Experience Led Innovation
Business challenges where Experience Led Innovation could assist
include:
• Physical product design – best practice application
• Visitor experience – simplifying experience and maximising
engagement
• Service design – exploiting key connection opportunities,
removing frustration and roadblocks
• Innovation launch – understanding your market, aligning
developments with early user behaviours
© 2012

32. Case Study: Mayridge Ltd
“Our ground-breaking knowledge transfer
alliance, with WMG’s Experiential
Engineering Research Group, involves
developing novel business applications in
the area of ‘Experience Led Innovation’.
This partnership enables Mayridge
to offer a completely new approach
to live events, exploiting
sophisticated academic tools for the
benefit of our clients. “
© 2012

33. Digital Native Academy
Bringing new life to the Bayard’s Colts……
© 2012

34. Digital Native Academy
• Project to broaden public engagement with
Bayard’s Colts: 17 historic carved heads
dating from early 1500s in Walsall
• Using Experience Led Innovation tools to
design the audience ‘experience journey’
• Targeting new audiences
• Identifying engagement points
• Exploring engagement ideas
• Involving stakeholders
• Knowledge exchange for new SME
capabilities
© 2012

35. Afternoon session: Design with Intent
“I use the term Design with Intent to mean
design that's intended to influence or result
in certain user behaviour.”
Researcher Dan Lockton
• Workshops use a comprehensive idea generation tool which provokes design
ideas by asking questions and giving examples of particular principles in action
• Uses eight ‘lenses’ to ask you to look at your products / services in light of the
behaviour which would result from particular design factors
• Applicable for products, services, design features, or proposed innovations
© 2012

36. Making Stuff (Polymer Innovation)
Dr. Ben Wood
Technology Transfer Specialist
© 2012

37. Polymer Innovation
Dr. Greg Gibbons
Head of Additive Manufacturing
Dr. Vannessa Goodship
Principal Research Fellow
Dr. Kylash Makenji
Knowledge Transfer Specialist
© 2012

38. Polymer Innovation
We make stuff…
© 2012

39. Polymer Innovation
• Working with new materials
• Developing new processes
• State of the art equipment
“We can work with you to develop new products using
innovative polymer technologies”
© 2012

40. Polymer Innovation Lifecycle
Sales and profit
Growth Maturity Decline
© 2012

41. Polymer Innovation Lifecycle
Prototyping
Formulating Low Volume
New Materials Manufacturing
Recycling Adding
Functionality
© 2012

42. Polymer Innovation Facilities
130m2 Technology Hall Extruder
bench
SME
– Prototyping/3D printing
– Compounding new Hybrid Micro-
ALM moulder
materials
Nano-
– Injection moulding fibres
– Printed electronics Clean
Room
– Polymer chemistry 3D Printing
© 2012

43. Polymer Innovation Demonstrators
Low Volume Manufacturing
• Prototyping
• Getting to production
Adding Functionality
• Plastic electronics
• Smart materials
Recycling
• Identifying properties of waste
• Finding new applications
© 2012

44. Low Volume - Concept
Level 2
• Review suitable 3D printing technology
• Assess need for technology • Prototypes to market
products and increase sales
Level 3
• New methods of
• Use of equipment and expertise manufacture
• Tooling for low volume production • Unique components
Level 4
impossible to make any
other way
• New manufacturing methods
• Unique products
© 2012

45. Low Volume – R&D
• Plasma Transferred Arc/CNC
– Make polymer tooling in one
additive process
• 3D Photocopying
– Star Trek!
© 2012

46. Low Volume - Project
Challenge
‘Our prototypes are very valuable, but
we need to show our products at trade
shows’
– International sales
– One-off, heavy components
– Challenges with transport and security
© 2012

47. Low Volume - Project
• Solution
– Knowledge exchange
– Use of IIPSI software and
equipment
– Production of high-quality display
model
• Lightweight
• Low cost
• Kit form
© 2012

48. Low Volume - Project
• Outcomes
– Reduction in transport costs
– Reduced risk of damage/theft
– Increased knowledge of 3D printing systems
© 2012

49. Adding Functionality - Concept
Level 2
• Identify applications
• Review technologies
• Added value to existing
Level 3 products
• Use of equipment and expertise • New methods of
• Initial prototypes manufacture
• New ‘smart’ components
Level 4
• New functional polymer components
© 2012

50. Adding Functionality - Research
• Spray-on electronics
– ‘Electronics in a can’
• Complex printed electronics
– Batteries, sensors etc
– PV solar panels
• Shape memory polymers
– Active disassembly
© 2012

51. Adding Functionality - Project
Challenge:
‘Our customer wants our product to light up’
– LEDs only work with ‘natural’ polymer
– Customer wants range of colours
– Surface needs to light up
© 2012

52. Adding Functionality - Project
• Solution
– Knowledge exchange
– Use of IIPSI expertise
– Spray-on electronic lighting
– Suitable for low-mid volume production
© 2012

53. Adding Functionality - Project
• Outcomes
– Knowledge of new manufacturing process embedded
within JSC’s technical staff
– Applicable to other products moving forward
– Potential new markets
– Prototype due for customer review Q4 2012
© 2012

54. Polymer Recycling - Concept
Level 2
• Review processes
• Segregation
• Reduce material waste
Level 3 • Reduce landfill costs
• Test material properties • Improve carbon footprint
• Identify potential applications • Add value to recycled
material
Level 4
• Reintegrate into raw material stream
© 2012

55. Polymer Recycling - Research
• Recycling of ‘smart’ materials
– Composites
– Solar panels
– Plastic electronics
© 2012

56. Polymer Recycling - Projects
Challenge:
‘What can we do with 3t/day of
waste plastic?’
– Food contamination
– Mixed colours
– Low value
© 2012

57. Polymer Recycling - Projects
• Solution:
– Manufacture of test samples
– Analysis of properties
– Knowledge exchange
– Applications identified
© 2012

58. Polymer Recycling - Projects
• Outcome:
– Added value
– Landfill costs reduced
– Environmental footprint improved
© 2012

59. Digital Native Academy
Carolyn worked with client to understand user
requirements.
This gave us some concepts to work with…
…time to make stuff
© 2012

60. Digital Native Academy
© 2012

61. How IIPSI Can Help
• Knowledge Exchange
– Expertise focussed on your business
• Access to Equipment and Facilities
– ‘Try before you buy’
– Understand benefits and pitfalls
• Individual Projects
– R&D Level collaborations
© 2012

62. This afternoon’s session…
• 3D printing applications
– Not just manufacturing
• R&D overview
– Dr. Greg Gibbons
• Preview of IIPSI equipment
– Available for use by West
Midlands SMEs
© 2012

63. © 2012

64. Digital
Innovation
Dr. Xiao Ma
@coolseraph
x.ma@warwick.ac.uk
© 2012

65. Digital Innovation
Data Smarter
to Social
Intelligence Media
Mobile Cloud
for for
Business Business
© 2012

66. Digital Innovation
Mobile
for Business Cloud
for Business Smarter Social
Media Data
to Intelligence
© 2012

67. The Digital Team
Technology Mobile
Media Industry
Concept
Digital
R&D
Business SME
Social
Cloud
Projects Network
Data
Impact
Strategy
© 2012

68. Concept
Mobile App Lab - Mobile
options of Mobilisation for
Business
Specification
App Projects
Technology Research
© 2012

69. R&D
Mobile
for
Business
© 2012

70. Projects – Pass-i-Parcel
Mobile
for
Business
© 2012

71. Concept
Services available to enable Cloud
business online
for
Business
Selection of service packages
Configuration of services to suit
particular business needs
Customisation / Further
Development
© 2012

72. R&D
Cloud
for
Business
© 2012

73. Projects – Han Dynasty
Cloud
for
Business
© 2012

74. DI Demonstrator
Cloud
for
Business
© 2012

75. Projects
Cloud
for
Business
© 2012

76. Concept
Social Media Platforms for Businesses Smarter
Interact with the RIGHT Social Media Social
Media
Leader in Discussion
‘Rapid Response Force’ in Market
Social Network Analysis
© 2012

77. R&D
Smarter
Social
Media
© 2012

78. Projects – Automotive Insulation
Smarter
Social
50+ 3 x 365 Tracking Media
Individual
Random Schedule
Analytics
© 2012

79. Digital Native Academy
Smarter
Social
@IIPSIDemos Media
© 2012

80. Projects
Community
180%
Smarter
From Social
competitors’
customers Media
News
1st month,
£25,000
sales Video Discussion
Image
Location
service
© 2012

81. Smarter
Social
600
400
Media
200
0
14/11…
14/12…
14/1/…
14/2/…
14/3/…
14/4/…
14/5/…
14/6/…
14/7/…
Birmingham Leicester
Manchester Nottingham
© 2012

82. Concept
Data Collection / Integration tools Data
Internet of Things / Connectivity to
Intelligence
Data compatibility to your business
applications
Data Visualisation
Meta Data
Decision Support
© 2012

83. R&D
Data
to
Intelligence
© 2012

84. Projects – Strand Hardware
Data
to
Intelligence
© 2012

85. Projects Data to
Intelligence
© 2012

86. IIPSI DI Facilities
Decision
Design
Support
Studio
Room
Mobile App Cloud
Lab App Lab
© 2012

87. Cloudy afternoon ……
© 2012

88. Thank you
Contact WMG SME Team:
@WMGSME
02476 575 594
wmgsme@warwick.ac.uk
www.warwick.ac.uk/go/iipsi
© 2012

89. NPD Journey
© 2012

90. Idea to Innovation
• Best Idea - current thinking doesn’t have to
be perfect
• Innovation is the result
• The process is creativity
• To make this happen takes courage
• Pressures within business inhibit – IIPSI is an
opportunity to escape confines of restrictions and
barriers and look at new opportunities
© 2012

91. The Programme
• Creating
• Building
• Learning
• Solving
• Grow your business; product or service
© 2012

92. Product & Service Lifecycle support
Sales and profit
Development & Introduction Growth Maturity Decline
© 2012

93. Where’s your focus?
• Feedback where your focus will be:
– People (Experience Led)
– Product (Polymer)
– Digital
© 2012

94. Summary of the Day
• Get into small groups (3-4) and talk about;
“What’s the one thing you’re taking from
today to implement in your business?”
© 2012

95. Next Steps
1. Choose your Day 2 sessions to help grow
your business or develop your product
2. Talk to us about specific projects that you
would like to start
© 2012

96. Day Two Structure
• Practical
• In-depth
• Hands on
• Advanced technical demonstrators
• Access to academics and researchers
People Product Digital
Carolyn Parkinson Dr Ben Wood Dr Xiao Ma
Experience Led Innovation
Digital Prototyping Cloud Computing
toolkit
Product Perception Visualising your Product Smarter Social Media
Designing for User Adding functionality to your
Data to intelligence
Experience product
Low Volume Manufacture
Design for Emotion Mobile for Business
© 2012

97. Innovation Programme Next Steps...
• Experience Led Innovation
– 15th November
– 22nd November
• Polymer Innovation
– 27th November
– 4th December
• Digital Innovation
– 29th November
– 11th December
Book via www.wmgsme.eventbrite.com
Get the dates in your diary or iPad
© 2012

98. Project Enquiry + Information
First Floor (HERE)
1600-17.30 Close and optional clinics (one to ones)
© 2012

99. Questions
© 2012