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UX you say…?
Craig Brewster
Founder of your mum

www.yourmumux.co.uk
Who’s your mum?
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User Experience consultancy
Specialising in UX research, UX planning and user testing
Based in Leamington Spa
In business for nearly 4 years
A cooperative approach to working
Four ”Full-timers”
Approximately six other specialists
Mainly UK with some overseas work

www.yourmumux.co.uk
We do UX for all kinds of people

www.yourmumux.co.uk
…for all kinds of devices

www.yourmumux.co.uk
A tale of two sessions

20 mins - me talking
40 mins - you trying it out

www.yourmumux.co.uk
What is UX?

www.yourmumux.co.uk
Acronym anybody?

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UX
CX
UE
UI
IA
UCD
UID…

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… Plan for what users want before making anything!

www.yourmumux.co.uk
Your users will go on a journey, don’t make it muddy

www.yourmumux.co.uk
We’re not being altruistic

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Effective
They get there, you improve conversion

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Efficient
They get there quickly and without fuss, you improve
retention

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Rewarding
They feel warm and fuzzy about it, you improve
advocacy

www.yourmumux.co.uk
UX works best in iterations

www.yourmumux.co.uk
UX works best in iterations

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www.yourmumux.co.uk

User focus groups
User surveys
Stakeholder workshops
Competitor analysis
Heuristic reviews
Content audits
Analytics analysis
UX works best in iterations

www.yourmumux.co.uk
UX works best in iterations

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www.yourmumux.co.uk

Personas
User journeys
Information architecture
Sketches and wireframes
Prototypes
Functional specifications
Content matrices
Multichannel strategies
UX works best in iterations

www.yourmumux.co.uk
UX works best in iterations

www.yourmumux.co.uk
A case study

www.yourmumux.co.uk
Workshop

www.yourmumux.co.uk
Analytics

www.yourmumux.co.uk
User survey

www.yourmumux.co.uk
Competitor research
Small

Specialist

General

Large
www.yourmumux.co.uk
Conclusions

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Simple, one-page website
Strong visual identity
Personality in our content
Who we are, what we do, our clients
Simple route to contact us
Mobile-enable
Links to and from social media

www.yourmumux.co.uk
Journeys

www.yourmumux.co.uk
Sketches

www.yourmumux.co.uk
Wireframes

www.yourmumux.co.uk
User survey

www.yourmumux.co.uk
Beta website

www.yourmumux.co.uk
Revisions

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Inject a bit of humour
Add “Featured supplier” badge
Add more client testimonials
Link to case studies
Add map and contact information
Link to blog posts

www.yourmumux.co.uk
Live website

www.yourmumux.co.uk
Results

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Stronger identity
Consistency across channels
Equal to competitors
Improved SE rankings
Increased traffic
Increase in conversions

www.yourmumux.co.uk
Your turn…

www.yourmumux.co.uk
You own a restaurant in Cambridge…
1. Personas
Spend some time getting in to the shoes of your user. Think about how
they might browse the internet, what they want to get from a website,
and what sort of factors will influence their choice of restaurant
2. Competitor review
Look at a competitor website from your user’s perspective. What are
your first impressions? What’s does the site do really well? What’s
frustrating? What’s missing that you’d expect to see?
3. Information Architecture
If you were building a restaurant website with your user in mind, what
would your homepage look like?
www.yourmumux.co.uk
In summary

www.yourmumux.co.uk
To recap

www.yourmumux.co.uk
A few things to take away

Before you design or build anything:
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Ask questions
Do your research
Sketch your ideas
Prototype first
Test your ideas

Polldaddy / Survey Monkey
Econsultancy / Hoovers / Alexa
Pads, Post-its and Sharpies!
Axure / Balsamiq / Justinmind
Treejack / Usabilla / WUD

But above all else… Don’t be precious!

www.yourmumux.co.uk
…and call on the professionals if you need help

Research
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User focus groups
User surveys
Usability testing
Stakeholder workshops
Competitor analysis
Heuristic reviews
Content audits
Analytics analysis

www.yourmumux.co.uk

Planning
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Features matrices
Personas
User journeys
Information architecture
Content matrices
Wireframes
Prototypes
Functional specifications
Multichannel strategies

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Yourmum Digital User Experience 050314