Mobile Gaming Industry Today and Tomorrow -- Pavel Ryaykkonen, Co-founder, Marketing Director at Nevosoft (Winter Nights: Mobile Games Conference 2015 http://www.wnconf.com/).
12. How much time people spend on games
Source: Flurry Analytics
Average amount of minutes that people from different countries spend playing mobile games
17. Mobile Marketing Trends
Ad Acquired Users Now Perform Just as Well as Organic Users
Source: Localytics
* power users - who open an app 10 or more times
19. Mobile Marketing Trends
1. Personalization of marketing
- targeted and relevant push messages
- deep segmentation
- professional community management
20. Mobile Marketing Trends
2. Remarketing / deep linking
It’s more effective to retain customer than to acquire new one.
21. Mobile Marketing Trends
3. Video content/clips/ads
- App stores enabled video clips feature as an app/game description.
- We will see more mobile games TV commercials next year.
- Video ads shows promising conversion rates, clips - > more professional.