E-commerce : Comment amplifier ses ventes ?
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Vos produits ont de nombreux atouts pour séduire vos cibles et vous voulez les vendre sur internet, cet univers où votre prospect est à quelques clics de vos concurrents. Pas de panique, toutes les bonnes pratiques vous seront expliquées dans ce webinar !
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E-commerce : Comment amplifier ses ventes ?
- 1. Gilles Dandel - WSI Juin 2016 ©2015 WSI. All rights reserved. E-COMMERCE
- 2. SOMMAIRE ● Présentation de WSI ● Pourquoi faire du eCommerce ? ● Pour Qui ? ● Comment ? ● Q& A
- 3. WSI : GO DIGITAL, BE SUCCESSFUL SOLUTIONS DE RÉFÉRENCE RÉSEAU INTERNATIONAL D’AGENCES MÉTHODOLOGIE ORIENTÉE VERS LES RESULTATS 20 ANS DE SUCCÈS EN SOLUTIONS DIGITALES WSI DIGITAL MARKETING LIFECYCLE Gilles Dandel
- 6. Prise de conscience Intérêt Décision Recherche d’information neutre pour identifier un besoin potentiel Recherche d’information concrète sur des opportunités ou solutions Recherche d’information précise sur des produits Le nouveau comportement du client 57% ont fait une recherche en ligne avant une décision d’achat 60% du parcours se fait avant la décision
- 7. QUELQUES CHIFFRES IMPORTANTS • 65 Md € en 2015 / France (+14%) • 455 Md € en 2015 / Europe (+13%) • 1 988 Md € en 2015 / Monde (+20%) • 52% Produits / 48 % Services • 18% du CA / B to B LA FRANCE AU 5EME RANG MONDIAL
- 14. B2C VS B2B
- 15. +XX 000 000 RECHERCHES / MOIS SUR GOOGLE
- 16. +64 000 000 H/F 35-55 / USA
- 20. BOOSTER SES VENTES : LES 5 ÉTAPES CLEFS SITE INTERNET PERFORMANT ETRE VISIBLE AUPRES DES CIBLES TRANSFORMER LES VISITEURS EN PROSPECTS MESURER LES PERFORMANCES (KPI) Analyser Optimiser
- 21. AVOIR UN SITE MARCHAND PERFORMANT • Aujourd’hui, difficile de créer un site internet spécifique • Choisir une plateforme adaptée à ses objectifs & contraintes • Pays visés ? • Nb de Points de ventes ? • Nb d’entrepots ? • Système d’information pour la gestion des Stocks / Compta / … • CRM ? • Drop Shipping ? • Système d’affiliation ? • …
- 22. LE RENDRE VISIBILITE • Inbound (temps) • SEO • Marketing de contenu • Emailing personnalisés • Réseaux sociaux • … • Web Outbound ($) • PPC • Display • RTB • Emailing de masse non qualifié • Socials Ads
- 24. BESOINS D’IDÉES POUR VOTRE MARKETING DE CONTENU?
- 26. CONVERTIR Marketing Automation ATTRACT ÉTRANGERS CONVERT VISITEURS CLOSE LEADS DELIGHT CLIENTS AMBASSADEURS
- 27. Prise de conscience Intérêt Décision Idées vacances été 2015 Vacances en Corse Location gite corse du nord Le parcours illustré Où partir en vacances cet été? - L'Express Vacances- Corses.com | Le Guide de vos Vacances en Corse vacances en Corse - Gîtes de France Corse
- 33. OPTIMISER
- 34. 5 CONSEILS 1. Gagnez de l’argent rapidement pour pouvoir réinvestir et faire grandir votre société • N’oubliez pas de conserver un budget important pour la promotion de votre site 2. Evitez les « fausses » économies • Prévoyez les moyens nécessaires pour garantir des résultats sur la durée 3. Testez en permanence de nouvelles techniques et mesurez leur ROI • Le Video Marketing est actuellement le plus rentable pour développer son image de marque • Les Market Places peuvent être des outils TRÈS efficace pour booster vos ventes
- 35. 5 CONSEILS 4. Segmenter / Entretenir / Convertir • Une application mobile peut être un véritable indicateur de fidélité • L’emailing qualifié reste un excellent outil de vente. Aujourd’hui difficile de se passer d’une solution de Marketing Automation performante 5. Assurez vous d’avoir un tableau de bord fiable et que chaque vente soit rentable ! • Connaissez vous votre CPA Max ? https://youtu.be/jRx7AMb6rZ0
- 36. OLYRIX
- 37. J’AI FAIT PLUS DE BUSINESS EN 15 JOURS QU’EN 1 AN ! DAMIEN DUTILLEUL FONDATEUR OLYRIX
- 38. 8 PROJETS WSI RÉCOMPENSÉS EN 2015
- 39. VOS ATTENTES / SONDAGE Besoin d’aide pour : EVALUATION : quel est le niveau de maturité de mon entreprise à metter en place un site marchand ? DIAGNOSTIC : quel est le niveau de performance de mon site eCommerce ? OPTIMISATION : comment améliorer la performance de mon site marchand ? FORMATION : me former moi et/ou mes équipes à optimiser mon site marchand ?
- 40. WSI PARTENAIRE DE LA CCI IDF
- 41. SAVE THE DATE 14/12/2016 9 TABLES RONDES AUTOUR DU DIGITAL Contactez votre CONSULTANT WSI pour recevoir une INVITATION
- 42. GO DIGITAL, BE SUCCESSFUL LEADERSHIP ET CRÉATIVITÉ PARTENARIATS CONNAISSANCE PRESTATION SUCCÈS
Notes de l'éditeur
- CUSTOMIZATION NOTES: Be sure to update the month, year and your name before each presentation
- SCRIPT FOR CLIENT: The purpose of this presentation is for you to get to know who we are, what we are all about, who we’ve done business with and of course details around digital marketing specifically. CUSTOMIZATION NOTE: If you change the order of the slides or remove sections be sure to update the agenda accordingly.
- SCRIPT FOR CLIENT: But let’s be honest, there are a lot of digital marketing companies out there that can help you with your digital marketing strategy. So here’s the main reasons why companies decide to work with us over others: We’re able to deliver best in class solutions We aren’t just an individual digital marketing agency. We are backed by a powerful global network of digital marketers. We have a proven methodology that we follow to ensure we deliver results to our clients And of course our longevity in the industry and the fact that we have been around for the last 20 years So what do each of these really mean to you and how to you benefit from these if you decide to work with us?
- GDA
- 6
- SCRIPT FOR CLIENT: But let’s be honest, there are a lot of digital marketing companies out there that can help you with your digital marketing strategy. So here’s the main reasons why companies decide to work with us over others: We’re able to deliver best in class solutions We aren’t just an individual digital marketing agency. We are backed by a powerful global network of digital marketers. We have a proven methodology that we follow to ensure we deliver results to our clients And of course our longevity in the industry and the fact that we have been around for the last 20 years So what do each of these really mean to you and how to you benefit from these if you decide to work with us?
- SCRIPT FOR CLIENT: At the center of your digital marketing strategy is your website, which needs to be user-friendly, graphically appealing and most importantly, optimized for mobile devices. And while your website is the nucleus of your digital activities, we believe it should be more than just a destination your customer visit. It needs to deliver on the brand experience you want your customers enjoy and connect with you. Our site solutions will help you put your best foot forward and make a great first impression that’s consistent with what potential customers and visitors are expecting to see from you. Whether it’s fully optimized landing pages that churn out conversions, great content that attracts visitors, advanced analytics that return important campaign metrics, or full fledge inbound marketing strategies that move your customers through your purchase funnel, we’ve got all your site solutions covered.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
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- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- SCRIPT FOR CLIENT: Customers nowadays expect to find you online and for the search terms you should be ranking for. So if you aren’t being found by your customers when they are ready to make a purchase, you could be missing out. Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to get to determine where you need to be so we can help you increase your lead and sales pipeline and ultimately get you more customers and help you make more money.
- GDA
- SCRIPT FOR CLIENT: So to recap here’s the main reasons why companies decide to do business with us: Our leadership and creativity: We are experts in our field and develop customized solutions for each of our clients Our partnerships: We keep good company and have friends in high places that you are able to directly benefit from through our exclusive pricing with them or access to support and training resources Our knowledge: Backed by their extensive expertise in many verticals, we use our success from one corner of the globe to understand similar issues elsewhere. This enables us to leverage global insights to help resolving your specific marketing issues. Our delivery: We build best in class solutions for our clients that are designed for your specific business needs and follow our WSI Lifecycle methodology so we can ensure we are continually funneling our learning and insights back into your campaigns for improved performance. And last but not least our success: We have 20 years of proven success under our belts. We have developed award winning solutions for our clients and can do the same for you.