Facebook has become a focal point of many companies’ social media and marketing strategies and it’s on marketers to keep up with Facebook’s constant changes and best practices. Facebook marketing can range from very simple to very complex depending on the level you’d like to use it. Regardless of how much Facebook plays into your overall marketing strategy, there are certain things about Facebook marketing that every marketer ought to understand.
Join WTWH Media’s social media team as they explain the different parts of a Facebook page and how to best utilize your efforts there. They’ll cover topics such as: the design & set-up of a Facebook page, what types of posts have the best chance of being seen by your audience, lessons learned from Facebook ads and their best practices, and how to navigate Facebook insights and use the information Facebook gives you to your advantage.
Attend this webinar to learn:
The intricacies of the design of a Facebook page and what you need to have filled out to have a complete profile
What is Facebook Edgerank and how it plays in an important part in what types of content you post to your page
How to use Facebook ads and their best practices to zero-in on your target audience to drive traffic to your site and/or increase the number of fans for your page
How to use Facebook Insights to learn what things work best for your page and what is resonating with your audience
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Tips & Tools for Facebook Marketing Success
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This webinar will be available afterwards at
marketing.wtwhmedia.com & email
Q&A at the end of the presentation
Hashtag for this webinar: #SMWebinar
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4.
Design & set up
EdgeRank
Posting best practices
Facebook advertising tips
“New” Facebook
Insights
Role of Tabs
Tips to grow your
page
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14.
Custom URL
◦ Like the name
hard to change
Basic info
◦ Company overview
◦ Awards, Products..
Contact info
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What is it?
◦ Search that filters people &
businesses based on phrases or
combination of keywords
How to use it:
◦ Identify and learn about fans,
potential business partners and competitors
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36.
The Cloud Technique
◦ Interests
(don’t forget to include your competitors’ pages)
◦ Geographies
◦ Workplaces
◦ Job Titles
Be Creative & Use Combinations
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39. Overview
Posts
Page
Page Likes
Post Reach
Page Visits
When Fans are
Online
Total Likes
How Many Saw
Posts
Tabs Viewed
Days
Net Likes
Likes,
Comments, &
Shares
Actions on Page
Times
Where Likes
Came From
Hides, Reports,
& Unlikes
People
Post Types
Stats of
Your Fans
People Reached
People Engaged
External
Referrers
All Posts
Age & Gender
Age & Gender
Age & Gender
Geography &
Language
Geography &
Language
Geography &
Language
Total Reach
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40. QUESTION
ANSWER (tab)
When is optimal time to post?
“When Your Fans Are Online”
Who is liking my page?
“Your Fans”
Who is engaging with my page?
“People Engaged”
What days are my fans engaging?
“Post Reach”
What are people looking at on my
page?
“Page Visits”
What is my engagement rate?
“Posts” (Drop-down menu)
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41.
Be creative to answer
the “non-obvious”
Q: What is the
optimal
number of
times to post
per day?
Track your unsubscribe and
unlike rates each day
Measured against what you’re
posting and how often
Find point at which fans begin
unsubscribing
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48. If you never did, you should.
These things are fun,
and fun is good.
- Dr. Seuss
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49. WTWH Media
WTWH Media
WTWH Media
lbrown@wtwhmedia.com
Phone: 440.234.4531 ext. 108
Twitter: @WTWH_SocialGuru
hcentorbi@wtwhmedia.com
Phone: 440.234.4531 ext. 115
Twitter: @WTWH_SocialXprt
scombest@wtwhmedia.com
Phone: 440.234.4531 ext. 119
Twitter: @WTWH_SCombest
Lance Brown
Heather Centorbi
Stacy Combest
WTWH Media Marketing Blog
http://marketing.wtwhmedia.com
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50.
This webinar will be available at
marketing.wtwhmedia.com & email
Tweet with hashtag #SMWebinar
Join us for future webinars on various social media topics
Learn more about WTWH Media’s social media services:
email socialmedia@wtwhmedia.com
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Affinity score: clicking, liking, commenting and sharing certain objectsEdge weight: Photos and videos carry more of a weight than links and statuses – people seem to interact with them more, giving them more of a weightTime decay: just like it says… if you post a story on Monday by Friday it will be less visible as its getting older
Facebook is continually changing, but the EdgeRank algorithm stays the same, just the name has changed
Photo uploads total 300 million per day
Edgerank checker: Connect your facebook and this site will help page admins understand how their page interacts with the news feed Infogr.am: allows you to plug in your data and then creates an infographicMemegenerator.net: choose a photo and then insert your text to create your very own memeYouTube:
Frequency: Post 1-2 times per dayLength: ???Discuss scheduling: super easy to schedule right through fb or even using third-party tools which we’ll discuss later
Target your post by gender, location, job titleYou can also pay to promote a certain post which will increase engagementAlways be sure to @tag a company in a post if necessary – this will notify the company they’ve been mentioned in a post on your page, ultimately giving your page even more attentionFacebook recently implemented the use of hashtags in posts --- FINISH this thoughtBe sure to always include a call to action in your posts – whether it is click the link below, sign up for our newsletter, join our group – people tend to interact more when they are told what to do
When responding to comments do so in moderation. If a conversation gets lengthy or maybe inappropriate, move it to a private message or an email conversationBe diverse in your posts – though its great to post photos and videos to increase your edgerank score, maybe think of turning the title of an article into photo and then posting the link to the article in the text box – this way you’re still using the photo but still able to drive the traffic back to your websiteBe transparent and be human– photos of people tend to do the best – for example, if you’re having a company potluck be sure to post a photo this not only will do extremely well for your edgerank but will also show your fans you’re human
HootSuite: Free and paid pro versions – manage and schedule out posts for LI, TW, FBSprout Social: Paid application – offers a full report and analytics page, connect your FB, TW and G+ account, allows you to schedule and manage postsHubspot: Paid application – monitor, schedule posts, shows clicks on links and best times to post
Point to landing/reveal pages when applicable.
Don’t have to be 100% relevant to ad text - Key is to CONNECT with your audience