Digital Signage for Retailers - Samsung Business ( in cooperation with Sofie Geyskens)

1. WE ARE READY FOR BUSINESS, ARE YOU?

2. Hi, I’m
DAVID DE SMEDT
PM DIGITAL SIGNAGE
0470/93.77.10
D.DESMEDT@SAMSUNG.COM

3. BUSINESS
IS CHANGING
Customer behavior and expectations are causing
fundamental shifts in how retailers should do business.
Shoppers expect state-of-the art experiences,
with communication that is as engaging as it is relevant.

4. TECHNOLOGY
IS CHANGING
Changing technology empowers customers, but also retailers.
As shoppers start using mobile Internet to shop and compare prices,
retailers can use technology to create more valuable experiences,
bridging the gap between digital and physical.
In the end, technology is not a threat.
It unlocks new sources of growth and creates amazing new possibilities.

5. OUR VISION
IS SIMPLE
Technology is amplifying what’s possible for businesses.
We want to be the partner they trust to make it happen.

6. WHAT’S POSSIBLE FOR YOUR BUSINESS?
DIGITAL SIGNAGE FOR RETAILERS
‘I DON’T WANT SAMSUNG TO BE REMEMBERED AS A
TECHNOLOGY COMPANY, I WANT US TO BE REMEMBERED
FOR PROVIDING UNIQUE EXPERIENCES, BECAUSE TRUE
INNOVATION TODAY IS CENTERED ON PEOPLE AND THEIR
DYNAMIC NEEDS AND LIFESTYLES.’
Samsung CEO Boo-Keun Yoon at IFA 2014

7. SALES
UPLIFT
INFOTAINMENT
& WAYFINDING
BRAND
MESSAGING
3rd PARTY
ADVERTISING
DIGITAL SIGNAGE BUSINESS MODELS
FOR ALL TYPES OF CUSTOMERS

8. SALES UPLIFT
USED TO PROMOTE OWN BRANDED
PRODUCTS / SERVICES DRIVING A CLEAR
UPLIFT IN VOLUME

9. LARGE CORPORATION EXAMPLE
SALES UPLIFT
BASE SHOP

10. LARGE CORPORATION EXAMPLE
SALES UPLIFT
TELENET

11. SMALL BUSINESSES EXAMPLE
SALES UPLIFT
BAKERIES

12. INFOTAINMENT & WAYFINDING
RETAILERS CREATE A BETTER STORE
ENVIRONMENT RESULTING IN LONGER DWELL
TIMES & HIGHER SPEND

13. LARGE CORPORATION EXAMPLE
INFOTAINMENT
COLRUYT

14. LARGE CORPORATION EXAMPLE
INFOTAINMENT
HUNKEMOLLER

15. SMALL BUSINESS EXAMPLE
INFOTAINMENT
BAKERIES

16. BRAND MESSAGING
RETAILERS USE DIGITAL TECHNOLOGY TO
COMMUNICATIE BRAND MESSAGES DRIVING
AWARENESS, POSITIONING AND LOYALTY

17. LARGE CORPORATION EXAMPLE
BRAND
MESSAGING
CONNECTIONS

18. LARGE CORPORATION EXAMPLE
BRAND
MESSAGING
AS ADVENTURE

19. 3rd PARTY ADVERTISING
GENERATE REVENUE FOR NETWORK BY
SELLING ADVERTISING SPACE

20. SMALL BUSINESSES EXAMPLE
3rd PARTY
ADVERTISING
SNACK BAR

21. SMALL BUSINESSES EXAMPLE
3rd PARTY
ADVERTISING
AURELIUM

22. CAN’T I JUST SELL A CONVENTIONAL TV ?
DIGITAL SIGNAGE VS TV

23. CONVENTIONAL TV VS SMART SIGNAGE
RELIABILITY
heat build-up reduces screen life-cycle
components made for consumer use
IMAGE QUALITY
poor image quality in light circumstances
reflections
USABILITY
only portrait mode
screen burn-in
flickering
2 YEARS WARRANTY
RELIABILITY
efficient heat dissipation
components for professional use
IMAGE QUALITY
high brightness
consistent image quality
anti-reflection coating
USABILITY
portrait & landscape use
no risk of screen burn-in
qualitative pc - imaging
3 YEARS ON SITE WARRANTY

24. WANT TO KNOW MORE ABOUT SIGNAGE
OR GET IN TOUCH

25. WANT TO KNOW MORE
ABOUT OMNICHANNEL ?
Download our free guide on
WALLSTREAM.EU

26. WANT TO KNOW MORE?
GET IN TOUCH
DAVID DE SMEDT
PM DIGITAL SIGNAGE
0470/93.77.10
D.DESMEDT@SAMSUNG.COM