our new product: multipurpose dustbin

1. OPM 530 INTRODUCTION TO OPERATIONS
MANAGEMENT
FACULTY OF BUSINESS MANAGEMENT
BM229 BBA(HONS) ISLAMIC BANKING
“MULTIPURPOSE DUSTBIN”
Presented by :
Mohammad Iqbal bin Md Subadi
Juliana bt Tajuddin
Siti Nur Nadhira bt Muhammad Nafizon
Latifah Shaqirah bt Misni
Wan Nur Hasyimah bt Wan Hanafi
BM229 2A

3. CREATIVE ART
CORPORATION
ORGANIZATION CHART
EN. Mohammad Iqbal bin Md Subadi
CIK Latifah CIK Juliana bt CIK Wan Nur CIK Siti Nur
Shaqirah bt Tajuddin Hasyimah bt Nadhira bt MUHD
Misni Wan Hanafi Nafizon

4. 1.0 INTRODUCTION
BACKGROUND OF COMPANY
 Creative Art Corporation a.k.a Creative Art and abbrv. C.A Co. , is a
multinational plastic manufacturer headquartered in Shah Alam, Selangor Darul
Ehsan.
 C.A Co. was incepted to produce, manufacture and sell plastic-based products.
 is a specialist made of more than 200 kinds of products include outside & inside
plastic furniture, bucket, dustbin, household et cetera.
 In 2004 Creative Art Corporation with it's core focus on dustbin manufacturing.
 was founded by Dr. Ir. Ahmad Saifullah in 1988 as a spinoff from his father's
company Saga Manufacturing to create bio-degradable plastics. C.A Co. is the
plastic business unit and the parent company of the Creative Group, which is
engaged in business through its four operating segment.

5.  January 1 2001, C.A Co. is fully operated by 5 young
entrepreneur namely; Mohammad Iqbal bin Md Subadi,
Juliana bt Tajuddin, Siti Nur Nadhira bt Muhammad
Nafizon, Latifah Shaqirah bt Misni, and Wan Nur Hasyimah
bt Wan Hanafi.
 Presently, C.A Co. concentrates in the manufacturing of
multipurpose dustbin and other plastic parts.
 C.A Co. has established manufacturing plants in Johor,
Malaysia, Changzhou and Hangzhou in China.
 C.A Co. consists of a team of dedicated staff and workers
and visionary managements.

6. BACKGROUND OF PRODUCT
 A waste container is a container for temporarily storing waste, and is
usually made out of metal or plastic.
 a lot of attention is paid to the furniture pieces, furnishings, color palette,
et cetera and there is one item that is often neglected in nearly every
single corner – DUSTBIN.
 Bathroom dustbin - small, simple, and preferably covered. The material of
the dustbin should can withstand humidity and water splashes.
 For the office area or the living room, dustbins have come a long way. All
sorts of modern materials are being used to produce dustbins for the living
room and the office as the trash in these rooms is low.
 Outdoor dustbin is usually used to throw dry leaves, trimmed branches,
dust, et cetera.

7. OLD PRODUCT
 large steel waste receptacle
 The design - use of space and safety is to provide at least as much space as the
older round bins, whilst reducing the risk of injury caused by moving it.
 risked injury through lifting the traditional bin or from sharp, or possibly
contaminated objects in garbage bags.
 lifted by the lip at the front which must be designed for maximum stiffness and
mechanical strength.
 These bins are sometimes separated into different categories (usually represented
by colours) which determine what materials can be inserted into the bin then to
be brought to recycling plants.

8. NEW PRODUCT
C.A Co. has invented a brand new dustbin -
“Multipurpose Dustbin”.
designed with silica gel.
Silica gel is made synthetically from sodium silicate.
as a desiccant to control local humidity in order to
avoid spoilage or degradation of goods and prevent
the breeding of bacteria in the closed-dustbin that
can causes the unpleasant smell.
mineral that is purified and processed into either
granular or beaded form

9.  users can throw rubbish in the Multipurpose
Dustbin either it is wet or dry trash
 was created with a portable and user-friendly
trash can for wet-trash and dry-trash.
 The dustbin is comfortable to be use as the two
different form of trashes are separated and make
it odorless. A refresher is use in order
to reduce the unpleasant odor.

10. SCOPE OF PROJECT
 The main purpose for C.A Co. to redesigning the old dustbin to “Multipurpose Dustbin” is to
produce a brand new dustbin which is odorless and to separate the rubbish from the wet-
trash and dry-trash.
 derived as the ordinary dustbins have a very awful smell and brought the unpleasant
environment to the surrounding.
 People have problems with the awful smell in their household waste dustbin and the
watery-trash has leaked out into the bottom of the bin, housewives had the problem with
the nappy/diaper‟s unpleasant smell surrounds the whole room and for most offices or air
conditioned space, the smell odor disturbed the concentration of worker, thus the company
management is worried with their workers‟ performances due to the unpleasant odor.
 The ordinary dustbin required people to throw rubbish without considering the type of the
rubbish, either it is wet-trash nor dry-trash. The mixture of these rubbishes caused the
„thickest‟ unpleasant smell comes from the dustbin.
 advantages to redesigning the ordinary dustbin to odorless and separated trash-can
named: “Multipurpose Dustbin”.
 C.A Co. produce the dustbin with varies of design, colors and pattern with the requirement
of offices and households.

11. 2.0 Product Decision
RATIONALITY OF PRODUCT DECISION
 To reduce an unpleasant smell that comes from
the dustbin
 Can save our time
 Makes our target market feel easier( suitable for
office, home, and school)
 Can eliminates and reduce the
quantity of bacteria

12. CHARACTERISTICS THAT WE HAVE IN
OUR PRODUCT
 Medium size
 Silica gel (That can absorb an unpleasant smell)
 Light (can put it anywhere)
 Comes out with a few colors (black, green, blue
and pink)
 Doesn‟t tarnish easily
 Strong durability
 User friendly

13. Product Strategy Option
 Differentiation Strategy
a) Our product is unique from any competitors because
it comes out with special value added.
b) Comes out with unique design, colours and size.
 Low cost strategy
a) We also can maintain our costs, because we can get
our material with lower price from our supplier.
b) So, our company can sell this Multipurpose Dustbin
with reasonable price.

14. continue
Rapid Response Strategy
a) Always up-to-date about the customer
needs and wants
b) Must alert about environment factors. So our
company take a quick action by redesign
this product

15. 3.0 Redesign Project
DESIGN PROCESS

16. First Step
• We need some kind of material such as
dustbin equipped with a lid. In addition, we
also need a hanging basket. Besides, is the
egg-box. Next, we also need the plastic
garbage. We also need some silica gel.

17. The silica gel

18. Trash bin plastics

19. SECOND STEP
• After that, two holes will be drilled in the wall
of the dustbin. It is use to hang on the hang
basket on the wall of the dustbin. Hook is also
supplied with hanging basket earlier and
used as a hook to hang the basket in the
dustbin.

20. Hanging basket

21. THIRD STEP
• Next, we will combine a hanging basket in
the dustbin. hanging basket is to be combine
in the dustbin should not exceed the surface
of the dustbin. It is easier the dustbin‟s cover
can function properly when to close it.

23. FOURTH STEP
• Then, the egg-box has been cut to the size of
the bins shall be placed in the dustbin. The
another egg-box also should be placed on
the hang basket. The egg-box seeks to put
the silica gel and also as a barrier from the
silica gel from the break. The egg-box has an
uneven surface and allows the absorption of
water can occur because of the air space
effectively

24. egg-box

25. LAST STEP
• Next, put the silica gel into the egg-box in
the dustbin and the hang basket. Then,
appropriate plastic garbage to be pricked
with a needle to have an effective air space
for the absorption of water to function
effectively.

27. 4.0 New Product Opportunity
NEW PRODUCT
OPPORTUNITIES
 SOCIAL FACTORS
 DEMOGRAPHIC
 MARKET PRACTICE
 CULTURAL ENVIRONMENT

28. SOCIAL FACTORS
 Customers buy our product because it solves
a problem in their lives
 There are several factors that we have to
consider which include the awareness, interest
and the customers

29. DEMOGRAPHIC
 Demography refers to the study of human
populations in terms of size, density, location,
age, gender, race, occupation, and other
statistics
 The demographics factors is one of the major
interest to marketers because it involve
people, and people make up the markets

30. MARKET PRACTICE
 In order to market our product, we have first
know about the marketing factors which
include the learning, need, visibility ,and
compatibility
 Encourage Malaysians to throw whatever
rubbish that they produce in this new
innovation dustbin

31. CULTURAL ENVIRONMENT
 Cultural environment refers to the forces that
affects a society‟s basic values, perceptions,
preferences and behaviors
 Consumers are vary in their attitudes toward
the society which influence their consumption
patterns and attitudes toward the
marketplace

32. 5.0 New Ways to Market the Product
Method to market product
 Person survey
 Make a promotion in supermarket to make them know about our
new product and also get feedback from them about our product.
 Opinion and suggestion.
 Online
 Cheapest,save time and easy.
 Details information about its colour and size.
 Show customer's opinions about this product.
 customer can make an order by email.

33.  Advertisement
 promotion in radio,television,newspaper & magazine.
 Show photo of the product and information.
 Phone
 Some problem when we promote product because they
can not accept this product and they don't know it.
 Make an order in phone.
 Home-to home
 Promote from home-to-home & office-to-office
 More challenging
 Know their problem and try to introduce our product.

34. Challenges
 To confident customer
 try explained to the customer about the differentiation of
our product than old product or the product that had in
the market.
 Customer take time to accept new product
 Do not confident and they think its useless.
 Ignore and no respond when we try to introduce product.

35.  Place & time do not suitable
 Choose supermarket that have many customer.
 Promote in weekend because more housewife and also
officer.
 Competitor
 supplier will also try to make or produce the same
product and promote to consumer at the same time.
 Competitor's product more good in quality and more
cheaper than our product.
 Need to compete in term of quality,price,ways promote
product.

36. 6.0 CONCLUSION
 redesigning the old dustbin into a brand-new dustbin named “Multipurpose Dustbin” by
Creative Art Corporation is fulfilling the customer‟s need and requirement. It reduces the
unpleasant odor of the dustbin and prevent the mixture of these rubbishes that caused the
„thickest‟ of unpleasant smell comes out from the dustbin.
 Multipurpose Dustbin can be use in air-conditioned offices, at households, lounge, et
cetera. It is user-friendly product as it can be use by all communities, regardless of their ages
and abilities. This product can be use by disable people as it is very portable and easy to
perform. Moreover, Multipurpose Dustbin is environmental friendly (eco-friendly) as the
dustbin is manufactured using a bio-degradable plastics material. It does not cause the
thinning of the ozone layer, pollutions and save to flora and fauna.
 Creative Art Corporation penetrates the market by produce brand new dustbin that give
convenience to customers. Creative Art Corporation believes that the manufacturing of this
dustbin can change communities‟ mind set and behavior to throwing the rubbish properly
and effectively. Moreover, Creative Art Corporation is in process to educate communities to
care about environment and their surrounding.
 “Multipurpose Dustbin” is a highly must-have product that communities must have. With
the low-cost, suitable to all stage of communities, user friendly, environmental friendly and
attractive appearance.

37. RECOMMENDATIONS FOR
7.0 Recommendations
IMPROVEMENT
 contain poisonous substances.
 keep away from small children < 2 years old.
 if consume unlikely to cause acute or
chronic illnesses.
 seek medical treatment immediately.
 the silica gel will expand easily (based on
the amount of trash).
 the silica gel need to be replaced at least 3 times a
month; the silica gel can be find at local stores and
supermarkets.
 the egg-box easy to be moist
 the egg-box must be replaced; company will provide the
egg-box to customer.

38. WEBSITE : www.creativeartcorp.com
SITE VISIT : CREATIVE ART CORPORATION, SAGA EMPIRE BUILDING
PERSIARAN SUKAN SEKSYEN 13, 40100 SHAH ALAM SELANGOR DARUL
EHSAN, MALAYSIA .
CONTACT NO : 03-5511 1673 (O)
012-6238904 (H/P)
E-MAIL : creative.art@gmail.com