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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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Your Social Brain Emerging Media Conference January 24, 2011 Roger Dooley NeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
Neuromarketing
@rogerdooley
@rogerdooley • No Mind Reading • No “Super-Ads” • No Buy Button
Iceberg: 88% Hidden Mind: 95% Subconscious (Lakoff & Johnson)
sky the seamless gray is
@rogerdooley
Impatient: Short Term More Important -Margo Wilson and Martin Daly
Bikini Pics: Worse Decisions Journal of Consumer Research
Attractive Photo = -4% Interest Rate Marianne Bertrand et al, 2005
Simple vs. Complex
Simple Fonts Convince
Complex Fonts Imply Effort
Get on the same team!
Match Emotions
Your Social Brain Emerging Media Conference January 24, 2011 Roger Dooley NeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
2 Reasons Why Your Site Shouldn’t Suck @rogerdooley
User Stress up 50% CA/Foviance Study

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