A presentation by Konstantinos Tylipakis, Mobile Applications Product Manager, WIND Telecommunications Hellas This presentation was part of the 3rd Mobile Marketing event by Warply. Top executives from leading brands/companies and media agencies presented trends of the mobile industry and real examples of how they engage their customers using innovative mobile marketing practices. Follow the conversation using #warply #mme3 on Facebook and Twitter. The event was powered by: Warply Microsoft Innovation Center Greece Nespresso Nestle Ice-Cream Hellas

1. 3rd Mobile Marketing event
Mobile moments: be where your customers are
Supported by:

2. | 23.04.2014
WIND Applications Strategy

3. The F2G and Q apps are enhanced with advanced
capabilities:
• Manage your account, check the balance of your
account any time, remaining SMS, Minutes and MB.
• In App Purchases and bundles activation with extra
Online Bonuses
• PayPal Integration
• Find the nearest WIND shops
• Integration of F2G premieres in myF2G App
• Support new product launches for F2G (Bundles, Treats)
Both launched June 2013
Enhance customer experience, increase customer loyalty,
reduce churn, increase online bundle activations and grow
spend
Easy, effective and time saving access and handling of
account
WIND Prepaid Apps
Description
Project Status
Value for WIND
Value for End-
User

4. •Widgets •Multiple Log-ins•PayPal•Premieres
WIND Prepaid Apps Advanced Capabilities
Enhance WIND
innovator image &
strengthen WIND
positioning
Increase
customer
satisfaction &
loyalty
New channel of communication & sales
and self-service

5. New fresh design based on new
Branding guidelines
Redesigned fresh Status
More convenient and easy to
navigate Menu
myQ Mobile App Relaunch
All new Q Bundles available

6. Multiple accounts
Offers’ presentation through
the use of vivid images and
connection to social media
Top – Up airtime via PayPal
Nearest WIND shops
myQ Mobile App Relaunch

7. Trends on myF2G Mobile App • Steady Increasing linear trend on all metrics,
Downloads, Unique Users & Bundle activations
• Steady unique users activity rate of the mobile app
• More than 90% of the users who log into the
application each month are activating bundles
73%
77%
68%
62% 63% 60% 61% 63% 60%
61%
28%
69%
83% 84%
72%
86%
93% 94%
91%
97%
Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
Thousands
Cummulative Downloads Active users per month Bundle activations
Unique users activity rate Bundle activations versus active users

8. Transactions on myF2G Mobile App Vs Web
• Steadily increasing mobile app transactions which
contributed to 30% of total Online reach
• Increase of mobile transactions is incremental and
results to considerable boost to total Online
transactions
2%
12%
17%
18%
16%
20%
23%
25%
27%
29%
Jun 13 Jul 13 Aug 13 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 Mar 14
Thousands
Mobile App Web Mobile App Contribution to TTL

9. Total
Thousands
F2G android F2G iOS
myF2G Mobile Apps Downloads per OS
• Android penetration is 73%
• iOS penetration is 27%

10. WIND Apps Monetization
Direct
• In app purchases
 bundle activations
 recharges
• Mobile internet usage increase
Indirect
• Cost reduction through apps optimized
procedures
 pre-paid recharges
 customer care contact
 Reduced operational costs
• Customer satisfaction
 honesty
 transparency
 value
• Increased trust on Mobile as a Payment
tool
 PayPal SDK integration
 increased revenues