Mobile Marketing Campaign Inspiration Book

A marketing toolbox that powers up monetization,
loyalty and consumer engagement for marketeers and
publishers in local and global level, across four screens

CAMPAIGN OBJECTIVE INDEX
Increase Foot Traffic
Interact with your customers and give them
Cross Selling incentives to enter your physical stores

Interact with Physical Goods

Create Direct Response

Talk in Their Context

Increase Loyalty

Obtain Real-Time Feedback

INCREASE FOOT TRAFFIC

Message: User receives a Message: Campaign received
campaign that urges him to when he is near a retail location
walk into the nearest of affiliated companies (ie:
Vodafone shop, and buy a coffee shops and restaurants at
product. an airport).

Action: After purchasing a Action: Special offers are
top up card, user scans the immediately available and can
barcode of the product to be redeemed at the promoted
participate in a contest to affiliated business.
win a specific prize, in this
case a Mini Cooper car.

INCREASE FOOT TRAFFIC

Message: Scan a product on Message: Coupon with pecial
display of your choice and 70% last-in-stock items.
enter in sweepstakes that
could enable you to win the Action: User can hold onto
device or get 50% discount. coupon in his app for the X
number of days that it is valid.
Action: The system
remembers users
preferences to better target
those users with future
campaigns about specific
products of interest.


Cross Selling
Monetize your app inventory (owned medium) by
delivering marketing messages for third party brands
that lead to direct response



Increase Loyalty


CROSS SELLING

Message: Customers are Message: Win a free beer!
served a seasonal campaign
from an impulse buying Action: User can redeem
brand that gives them coupon for free product by
exclusive video instruction using QR codes.
on how to cook a new year
cake.

Action: Ingredients of the
recipe are also automatically
imported in customers
shopping list.

CROSS SELLING

Message: Promote affiliated Message: Scan to make sure
businesses’ special offers we give you the lower price!
through the use of
geofencing technology. Action: Customers can see this
promotional message in a
Action: It operates with marketing leaflet of an
geofencing. It involves electronics store. They can
affiliated companies, such as immediately scan the QRCode
coffee shops and restaurants and perform a real time search
at an airport. into various price comparison
engines making sure that the
suggested product price is
indeed the lowest in all the
stores near by.


Cross Selling
Provide incentives to your customer to interact with
Interact with Physical Goods physical products, therefore increasing engagement and
product purchases


Increase Loyalty


INTERACT WITH PHYSICAL GOODS

Message: Enter to win a Message: Customer initiates
prize by uploading a photo interaction by scanning a QR
of their look on Facebook. code on his bill, that delivers a
campaign giving him the
Action: Interact with a retail opportunity to win a prize (e.g.
brand in a new and engaging ringtone, ring back tone) or
way. watch a video of the service.

Action: Scan to participate or
Scan to Consume content.

*ALSO this concept can be used
to increase app downloads. (ie:
competitions that involve QR
Code scanning where users
must use the app to participate)


Message: User is prompted Message: By scanning QR code
to look for the printed poster user receives the campaign
located (in) at the airport. with the opportunity to see an
exclusive music video.
Action: This campaign uses
geo-fencing feature since it Action: Scan to participate or
is delivered to passengers as Scan to Consume content.
they enter the airport.


Message: Get to a DIXONS Message: Scan and see
store and search for SONY exclusive American Idol
Cameras backstage scenes

Action: Treasure hunt type Action: The campaign involves
of mobile game that uses an interaction with printed
existing mobile channel material. Users scan the QR
(DIXONS app) to perform code on a and watch videos of
cross selling and customer their favorite TV show before it
engagement for SONY new is aired. It involves affiliated
cameras. Ideal for product businesses. The aim of the
launching campaigns and campaign is to increase
foot traffic increase. audience engagement.
Therefore, beneficiaries are
both the manufacturer and
the retail brand.


Cross Selling

Perform hard sales utilizing your owned mobile
Create Direct Response customer base or use third party apps as
channels to motivate consumers to take action

Increase Loyalty


CREATE DIRECT RESPONSE

Message: User is presented Message: Brand delivers a
with a time constraint and coupon to the app user base
scarcity of products to that can be redeemed at
participate specific affiliated businesses.

Action: With LIMITED time Action: Facilitate clearance
and products the user has sales and promote special
urgency to take desired offerings by using this
action while it is still campaign that updates
available customers on exclusive offers.
Utilizing a counter for
remaining offers and a
countdown for the remaining
timeframe.


Message: To redeem the Message: Offer is available for
offer, customers need to specific days of the week. User
share their success on must send an sms of his
Facebook, therefore paying preferred movie and time.
for the prize with social
currency. Action: Users who send
premium sms receives gets a
Action: Increase clients’ reservation code to present to
loyalty and satisfaction the cashier.
special offers that are
promoted by using geo-
location technology.


Message: This campaign Message: Offer is sent users in
gives fans the opportunity to the stadium with a chance to
make a direct purchase from upgrade to VIP by sending a
the team’s boutique. The premium SMS or In-App
purchase is made by pushing purchase
a button.
Action: Extra campaign
Action: User has ability to revenues generated from
purchase item without premium sms contest
leaving campaign screen.
Less clicks, higher
participation!!


Message: Best Buy Clarence Message: Casa Viva Days -40%
for HP Laptops just for just for limited amount of
today! merchandise

Action: he campaign takes Action: Facilitate clearance
advantage of the in-app sales and promote special
purchases of the Warp.ly offerings by using this
platform. The main elements campaign that updates
of the campaign is scarcity customers on exclusive offers.
and urgency, as it has a Utilizing a counter for
specific timeframe for the remaining offers and a
user to perform the desired countdown for the remaining
action and it offers just a timeframe.
limited amount of
giveaways. This type of
campaign can be applied for
cross branding initiatives


Message: Adidas Message: Meet the Scorer SMS
Competition only 20 soccer Campaign.
balls left!
Action: By simply sending a
Action: The campaign takes premium SMS or by an in-app
advantage of the in-app purchase the fans are entering
purchases of the Warp.ly the draw and the lucky one will
platform. The main elements meet the scorer and win his
of the campaign is scarcity shirt. The campaign utilizes geo
and urgency, as it has a location technology in order to
specific timeframe for the deliver the message only to
user to perform the desired fans inside the stadium
action and it offers just a
limited amount of
giveaways. This type of
campaign can be applied for
cross branding initiatives


Message: Only 20 steam irons Message: Get now your tickets
left! for the finals

Action: The campaign takes Action: With this campaign,
advantage of the geolocation fans are one click away from
Warp.ly capabilities to deliver booking tickets for the final
messages in a small area. That game and airplane tickets.
way a single store of a grocery
chain can communicate with
customers living nearby.
Scarcity and urgency are also
used in order for customers to
have real time information of
all available merchandise.
Warp.ly payment module is
also integrated in order to
redeem the offer through a
direct purchase.


Cross Selling


Deliver personalized communication. Use social,
Talk in Their Context location, time and behavioral profiling to be
relevant and dramatical increase conversion.
Increase Loyalty


TALK IN THEIR CONTEXT

Message: Communicate Message: Offer users a city
highly segmented campaigns guide upon arrival to a new
based on previous purchase destination
history.
Action: The guide includes a
Action: Message is city map and the main
customized for each user sightseeing sites. It takes
creating high loyalty. advantage of geo-location
feature. The campaign aims at
stimulating customer
satisfaction and loyalty.


Message: Provide complete Message: User is notified that
and updated information on he can get a discount for the
the team’s latest news. purchase of sports items.

Action: The news are Action: Uses geo-fencing
updated constantly. technology to locate users’
position and affiliated shop is
displayed on the map. The
campaign involves an urgency
element, as the offer is valid
just for a day.


Message: With this Message: Campaign gives the
campaign viewers get the ability to users to watch
chance to participate in their tonight’s movie trailers.
favorite TV show.
Action: It provides info about
Action: The aim of the the movie (plot, cast, duration
campaign is to increase etc). The aim of the campaign is
audience engagement. to increase audience
engagement and attract more
viewers.


Message: Scan and upgrade Message: Win tickets for
to business class the movies

Action: By scanning their Action: Campaign provides
boarding pass, passengers info about the movie (plot,
are given the chance to cast, duration etc). The aim
upgrade to business class or of the campaign is to
VIP section for free. To increase audience
redeem the offer, they need engagement and attract
to share their success on more viewers. This campaign
facebook,, thus paying for type is ideal for media
the prize with social publishers in order to
currency. The outcome of engage audience and train
the campaign will be to them that the app constantly
increase customer loyalty provides valuable content.
and satisfaction.


Message: You are in Camp Message: Match Starts in 57’
Nou, check in and get minutes, watch it in CANAL+
Barcelona’s top 10 goals
video Action: This campaign
delivers a geolocated
Action: Instant gratification notification about the match
for social engagement. start time. The campaign
This campaign provides changes to the appropriate
customers with an exclusive channel name (CANAL+,
video of the 10 best goals of ESPN, Eurosport) according
Barcelona, every time they to the location of the user.
check into the stadium via
their foursquare account


Cross Selling


Create Direct Response Increase customer loyalty and retention by making
your client feel special. Warply mechanisms for custom
Talk in Their Context loyalty campaigns are based on advanced business
rules.
Increase Loyalty


INCREASE LOYALTY

Message: Mobile gamers Message: Scan your recycle
are asked to review the app bottle barcode and get the
in the store in order to get change to get extra loyalty
an extra 150 point bonus in points to your loyalty card
their game center account. account.

Action: Aim is to increase Action: Increase customer
game use, app ratings and engagement and loyalty.
discoverability.

INCREASE LOYALTY

Message: Mobile gamers Message: Welcome to London
are asked to upgrade to the get a free coffee at Jolly Jokker.
latest version
Action: Promote affiliated
Action: Give incentive to businesses’ special offers
users to upgrade to the through the use of geofencing
latest version by allowing technology. Increase customer
them to unlock in app engagement and loyalty.
consumables or additional
levels. Integration with game
center is optional but
supported from Warply SDK.

INCREASE LOYALTY

Message: Upgrade Rate Plan Message: Get FIFA Ball for 50%
and Save Money discount, only for club
members..
Action: Campaign that urges
customers to upgrade their Action: This campaign gives
rate plan in order to save fans the chance to make a
money. Operator back ends beneficial direct purchase from
initiate the communication the team's store. The purchase
using Warply API. Customers is made by pushing a button via
feel that the brand cares for Warply payment module.
their spending.

INCREASE LOYALTY

Message: Dine with Citibank Message: Congratulations
tonight you’re reached 200 points,
redeem them now to the
Action: Inform customers nearest store.
about close by restaurants’
special offers, display them Action: Increase customer
on the map and give them engagement and loyalty
the ability to make a through personalized messages
reservation easily, by a SMS for their loyalty scheme
or a phone call. The performance. Call them to
campaign involves affiliated redeem points, to collect
businesses and extends another 20 in order to reach
credit card products loyalty their goals etc.
business model adding real
time and group buying.

INCREASE LOYALTY

Message: Congratulations Message: Customers can be
you’re reached your dollars connected to Airline call center
point limit by pushing one button. They
can then book a flight and get
Action: Again increase exclusive offers. This campaign
customer engagement and aims at enhancing customer
loyalty through personalized loyalty
messages for their loyalty
scheme performance. This Action: Increase customer
time allow customers to engagement and loyalty.
exchange virtual currency
with physical goods from
within the app using Warply’s
mobile payment module


Cross Selling



Communicate your appreciation to your clients and
Increase Loyalty ask for real time feedback in order to upgrade your
service offerings.

OBTAIN REAL-TIME FEEDBACK

Message: Gives the Message: Sends a notification
opportunity to team’s fans to to viewers, encouraging them
rate the players’ to answer questions on the
performance and choose the program they’ve just watched.
MVP of the match.
Action: The aim of the
Action: Gain insight into campaign is to increase
users opinions and increase audience engagement. At the
engagement. same time, the TV station
gathers statistical data on
audience preferences.

INCREASE LOYALTY

Message: Mobile gamers Message: Now it’s your choice!
are asked to perform a social
sharing in order to get an Action: This campaign prompts
extra 200 point bonus in the audience to vote for their
their game center account. favorite reality show players,
just by pushing a button. It
Action: Aim is to increase increases audience
game use and in-app engagement and loyalty.
purchases of virtual goods.

ASK US FOR CREATIVES!!

Go Ahead
Communicate with your clients
in their context!

visit us: http://warp.ly
mail us: info@warp.ly
like us: https://facebook.com/warply

Mobile Marketing Campaign Inspiration Book

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (17)

More from Warply

More from Warply (20)

Recently uploaded

Recently uploaded (20)

Mobile Marketing Campaign Inspiration Book