1. Marketing3
Resources and Recommendations
What happens when you combine Branding, Technology and Referral Marketing?
1 + 1 + 1 = exponential success!
RESOURCES
Branding
• Blog - Seth Godin, Best Selling Author & Marketing Thought Leader
http://sethgodin.typepad.com/
• Puff ‘n Stuff Catering Video
o Intro: http://www.viddler.com/v/96aa2768
o All videos: http://www.viddler.com/profile/puffnstuff
• Business Cards: www.moo.com
• Promotional Items: www.blezoo.com
• Web, Design & Marketing Support: www.websolvers.com
Social Media
• Socialnomics 3 Video - http://www.youtube.com/watch?v=ZQzsQkMFgHE
• Blog Tools – Use a RSS Reader, such as The Old Reader, to follow your competition,
customers, partners, etc. Then use Google Blog Search to find even more inspiration
and blogs to follow.
o RSS/Blog Readers:
§ Video Intro: http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
§ The Old Reader: http://theoldreader.com/
o Google Blog Search: http://www.google.com/blogsearch
• Facebook
o Mashable Guidebook: http://mashable.com/guidebook/facebook/
o Facebook EdgeRank Infographic:
http://mashable.com/2013/05/07/facebook-edgerank-infographic/
• Twitter
o Mashable Guidebook: http://mashable.com/guidebook/twitter/
o Twitter for Businesses: https://business.twitter.com/
2. • Pinterest
o Pinterest for Business: http://business.pinterest.com/
o Pinterest Guide for Event Businesses:
http://www.hawthornpublications.com/blog/articles/2012/4/05/how-
pinteresting/?utm_source=Hawthorn+Branch&utm_medium=email&utm_cam
paign=Hawthorn+Branch+-+Issue+5-+Q2+-+2012
o Users Infographic: http://mashable.com/2012/06/15/pinterest-users-
infographic/
o Eye Tracking Study: http://mashable.com/2012/05/29/pinterest-eye-tracking-
study/#66275Pinterest-Homepage
• Mashable.com – best website to follow to learn more about Social Media & more.
BLOGGING TIPS
• Filling in the Alternate Text with appropriate search key words is like waving a red flag
to your customers in search engines!
• Build appropriate search key words into your blog posts, such as “Orlando Catering”
and “Orlando Event Caterer”
• Link to your credits/sources within your posts. Not only is it polite, it’s helpful for your
site’s ranking within search engines.
3. FACEBOOK TIPS
• Making Your Page a Place
Simple select the Local Businesses & Places category and fill in your address.
• Selecting your Vanity URL
Go to your page admin, click on Resources, Select a username, and make your
selection.
