Enterprise 2.0 - will it really deliver?
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Jeff Patmore, Head of The Strategic University Research for BT Group, talks about Enterprise 2.0 - will it really deliver? at Warwick Business School 19/01/2009
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Enterprise 2.0 - will it really deliver?
- 1. Enterprise 2.0 - will it really deliver? Jeff Patmore, Head of Strategic University Research , BT
- 2. why are we looking at this? success in global ICT solutions means being; lean efficient incredibly well informed able to share knowledge easily embracing the latest ‘ways of working’ © British Telecommunications plc
- 3. the world we live in… Jimmy Wales © British Telecommunications plc
- 4. the web… • The changes brought about by the web are both global and in every aspect of our lives… • There is a constant interaction between technology and society with each building upon the other in regular cycles – Understanding these is the key to understanding the future! © British Telecommunications plc
- 5. applications… WikiWikiWeb on the Internet Mar 1995 The term "weblog" was created Dec 1997 Wikipedia (English) launched Jan 2001 WW2 the peoples war site Jun 2003 Second Life Launch Jun 2003 MySpace Nov 2003 Flickr Feb 2004 FaceBook Feb 2004 Web 2.0 - O'Reilly Media 2004 Rocketboom Video Blog launched Oct 2004 Bebo Launched Jan 2005 YouTube launched May 2005 YoQoo (Chinese YouTube Clone) Jul 2006 FaceBook -open to all users Sept 2006 Google buy YouTube $1.6bn (£856m) Oct 2006 FaceBook – open API Jun 2007 Microsoft paid $240m for a 1.6% of Facebook Oct 2007 Facebook passes MySpace May 2008 © British Telecommunications plc
- 6. exponential change… 70000 60000 50000 40000 Uptake 30000 20000 10000 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 © British Telecommunications plc
- 7. new paradigms Enterprise 2.0 + Employee 2.0 © British Telecommunications plc
- 8. Enterprise 2.0… © British Telecommunications plc
- 10. social networks inside a business…. © British Telecommunications plc
- 12. employee 2.0 Comfortable working anywhere in the world Agile - moving from project to project as needed A ‘T shaped’ person - deep skill & broad knowledge A networker - maintaining contacts on-line A strong communicator - in any mode Very well informed and up-to-date (Int’ & Ext’) A contributor to news groups and blogs A content creator - both text and multi-media © British Telecommunications plc
- 13. in a complex and exponential world….. Roz Picard High Herr Joe Paradisio Hiroshi Ishii Henry Lieberman Judith Donath Pattie Maes Cynthea Breazeal John Maeda Dan Ariely Andy Lippman It’s not what you know it’s who you know….. © British Telecommunications plc
- 14. UK US virtual communities… Malaysia David Clark Natasha Dwyer UK UK © British Telecommunications plc Australia
- 15. making change happen… • If we allow things to spread virally they will take off - but we have to be prepared to wait for people to understand the benefits and for the messages to spread - it will be an exponential growth - slow at first. – The old saying (pre-dot com bubble) if you build it they will come (field of dreams) - should be modified to; ‘If you build it and it is useful, they will come’. © British Telecommunications plc