2. McDonald's in China
There are more 960 McDonald's restaurants in
China and more 60,000 employees.
McDonald's chain store in China will increase
more and more. Because U.S. population is
300 million and home to 13.000 restaurants, in
contrast, China population is 1.3 billion.
3. History of McDonald's
In 1978, China embraced the opening-up and
reform policy.
In 1990, McDonald's first opened in China.
In 2005, McDonald's opened the first drive-thru
outlet and this is very successful, because car
owners in China explode.
4. History of McDonald's
In 2006, McDonald's signed an agreement with
the Chinese state oil company, Sinopec for
opening McDonald's stores at any of Sinopec's
new and existing gas stations.
In 2006, McDonald's first opened in a
surprisingly run-down neighborhood outside
Beijing.
Now, McDonald's continue to grow in China.
5. McDonald's and KFC in China
KFC had already been in China, McDonald's
first opened a store for the past three years.
Today, there are more than 2,200 KFC stores
in China.
McDonald's ans KFC is a taste of home for
many expatriate in China.
6. Select Location of McDonald's
McDonald's has possible to make stores at not
achieving the economic development place.
Because China economy grow at an explosive
speed.McDonald's carefully conduct research
and make stored at cleared standard place,
and McDonald's makes it possible to generate
big profit in China.
7. Safety of Food in China
Naturally, taste, convenience and price are
important, but especially food of safety is
important in Chinal.
For safety of food, McDonald's have hand
washing stations and hand sanitizer right out in
main restaurant.
Side of safety of food of McDonald's is one of
advantage.
8. Taste of McDonald's in China
McDonald's in China much suit Chinese taste
little by little.
McDonald's conduct various research about
Chinese taste.
From these research, McDonald's generates
new menu that is sold in all over the world.
If new menu is devised from meeting and so
on, McDonald's test in some stores.
9. Summary
Foreign company should conduct various
research about place, taste and so on.
Besides all that, foreign company must
generate benefit to the fullest.
Foreign company should think services fitting
with the times.
10. Reference
McDonald's has a big appetite for China
http://www.nbcnews.com/id/26226387/ns/business-
cnbc_tv/t/mcdonalds-has-big-appetite-china/
CHINA DAILY
http://www.chinadaily.com.cn/business/2008-
09/08/content_7007412.htm
