Explore the booming digital market in China

1. EXPLORE THE BOOMING
DIGITAL MARKET IN CHINA
CHINA DIGITAL LANDSCAPE
DIGITAL STATS OF CHINA VS US
No. of
Internet Users710 MIL 266 MIL
Internet User
Penetration52% 82%
No. of Mobile
Internet Users656 MIL 211 MIL
Mobile Internet
User Penetration92% 80%
DEMOGRAPHICS OF CHINESE NETIZENS
Total Population Internet Users
Mobile Internet
Users
Social Media
Users
1,379 Mil 710 Mil 656 Mil 550 Mil
GENDER AGE DISTRIBUTION
53%
47%
30.4%
20.1%
24.2%
13.4%
5.3%
3.7% 2.9%
10 -
10 - 19
20 - 29
30 - 39
40 - 49
50 - 59
60 +
AREA INCOME (RMB)
73.1%
26.9%
Urban Area
Rural Area
8,000 + 8.4%
5,001 – 8,000 11.9%
22.7%
1,501 – 3,000 23.9%
3,001 – 5,000
501 – 1,500 12.1%
500 - 20.9%
MODE OF INTERNET ACCESS
Desktop Notebook Tablet Mobile
64.6% 38.5% 30.6% 92.5%
AVERAGE TIME SPENT ONLINE PER WEEK
- 2015 -
26.2hr
- 2016 -
26.5hr
ACCESS INTERNET MOSTLY THROUGH
Home Internet Cafe Office
87.7% 17.7% 35.9%
School Public Facilities
16.4% 17.3%
ONLINE ACTIVITY OF CHINESE NETIZENS
% of Growth
Rate (Dec15-Jun16)
% of Users
Instant
Messaging 90.4% 2.8%
Search 83.5% 4.7%
News 81.6% 2.6%
Video 72.4% 2.0%
Music 70.8% 0.2%
Online Payment 64.1% 9.3%
Online Shopping 63.1% 8.3%
Gaming 55.1% -0.1%
E-banking 48.0% 1.2%
Reading Books 43.3% 3.7%
Travel Booking 37.1% 1.6%
E-mail 36.8% 1.1%
Source: CNNIC Report, Jul 2016 / eMarketer, Apr 2016
www.i-Click.com | sales_sea@i-click.com | (852) 3700-9000
Copyright © 2016 iClick Interactive Asia Limited. All Rights Reserved.