1. Counterfeiting
People choose E-Ticket because it is
convenient no need to wait in line for ticket
Cinema Ticketing is only one part of people’s
larger movie entertainment process
Research & Shopping
People revise their tickets over time
People value service that is respectful,
effective and personable.
Guiding Principles
Stages
Customer Journey
Service Research Movies
Select
Seat
Validate Ticket
Share Experiences
Mobile
LBS Marketing
Wireless
Sensor
Network
Ticket
Folder
Booking Post-Booking. Pre-Movie Movie Time Post Movie
Customer Experience Map – Cinema Ticketing
Cloud -
Customer
Database
Cinemas
Ticket Booth
Store/Shop iBeacon in Neighborhood
Gate
E-Ticket
Payment
Store in
Ticket Folder
Reference in
Cloud DB
Valid
Refund at
Ticket Booth
Online Booking
Activate
Ticket
Refund OK
Valid
Activate
Refunded
Validated Invalid
Refunded
InvalidValidated
Time
Time
Time
Check
Uncheck Gate iBeacon
Booth iBeacon
Valid Ticket Folder
Validate
at Gate
Check
Uncheck
Invalid
Ticket
Folder
Share
Push
LBS
Marketing
Info & Voucher
NotificationRevisePayment
Issue
Ticket
Sync.
Sync.
Validated
Ticket
Folder
…