1. How To reshape your online
presence with Instagram
Juliusz Barwik
Museum of Warsaw
@
We Are Museums 2014

2. Instagram
What is it?

3. Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, apply digital filters to them, and share them
on a variety of social networking services”

4. Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, apply digital filters to them, and share them
on a variety of social networking services”
A bit of history
Created in 2010, 1 mln users (2010/12);

5. Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, apply digital filters to them, and share them
on a variety of social networking services”
A bit of history
Created in 2010, 1 mln users (2010/12);
2011 – 20 mln users (2011/09);

6. Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, apply digital filters to them, and share them
on a variety of social networking services”
A bit of history
Created in 2010, 1 mln users (2010/12);
2011 – 20 mln users (2011/09);
2012 – Android, Blackberry, Symbian apps launched; ac-
quisition by Facebook (1 bln $);

7. Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, apply digital filters to them, and share them
on a variety of social networking services”
A bit of history
Created in 2010, 1 mln users (2010/12);
2011 – 20 mln users (2011/09);
2012 – Android, Blackberry, Symbian apps launched; ac-
quisition by Facebook (1 bln $);
2013 – 100 mln users (2013/02); video sharing introduced;

8. Instagram
What is it?
“Online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures
and videos, apply digital filters to them, and share them
on a variety of social networking services”
A bit of history
Created in 2010, 1 mln users (2010/12);
2011 – 20 mln users (2011/09);
2012 – Android, Blackberry, Symbian apps launched; ac-
quisition by Facebook (1 bln $);
2013 – 100 mln users (2013/02); video sharing introduced;
2014 – 200+ mln users

9. Getting started
- choosing your username

10. Getting started
- choosing your username
- choosing your hashtag(s)

11. Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement

12. Getting started
- choosing your username
- choosing your hashtag(s)
- choosing your equipement
- choosing your (access) strategy

13. Access strategy
- many profiles -> many editors
- many profiles -> one editor
- one profile -> many editors (same time)
- one profile -> different editors
for periods of time
- one profile -> one editor

14. Hashtags
- basic rules

15. Hashtags
- basic rules
- never forget them

16. Hashtags
- basic rules
- never forget them
- choose wisely

17. Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find
common interests with them

18. Hashtags
- basic rules
- never forget them
- choose wisely
- observe your audience and find
common interests with them
- join group(s) (ex. #igersPoland)

19. Promote your profile
- sharing thru social platforms

20. Promote your profile
- sharing thru social platforms
- promote own hashtags in your location

21. Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adress everywhere

22. Promote your profile
- sharing thru social platforms
- promote own hashtags in your location
- adding your profile's adress everywhere
- join global actions (#throwbackthursday)

23. Tips & Tricks
- http://iconosquare.com/

30. Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/

31. Tips & Tricks
- http://iconosquare.com/
- http://instagramers.com/
- Adobe Photoshop :)

32. www.instagram.com/muzeumwarszawy
#muzeumwarszawy