In a time of ever-changing social media obstacles, it's inevitable you'll be tempted to dip your toes into the waters of paid social media advertising. But is it worth it? Can you afford it? More importantly, can you afford not to do it?
On October 8th, 2014, Josh Krakauer of Sculpt helped answer the question that has existed longer than Facebook's "Boost" button: "How do I make the most out of
social ads without throwing money away?"
Learn more about Sculpt: http://wearesculpt.com/
11. “EVERY TIME YOU BOOST A POST, A KITTEN DIES, PROBABLY THIS ONE.”
wearesculpt.com HashtagDontBoost
12. HashtagDontBoost
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{ ORGANIC SEARCHES }
14. HashtagDontBoost
DIFFERENT TOPICS FOR A DIFFERENT DAY.!
!
SETTING UP ADS ACCOUNT.
MAKING THE CASE FOR SOCIAL.
SOCIAL MEDIA STRATEGY BEST PRACTICES.
OTHER PAID DIGITAL MEDIA PLATFORMS.
(josh@wearesculpt.com)
27. HashtagDontBoost
ONLY ONE AD AT A TIME
NO PLACEMENT TARGETING
LIMITED INTERESTS TARGETING
BROAD FRIEND OF FANS TARGETING
REACH BASED, NOT OBJECTIVE BASED
35. HashtagDontBoost
DRIVING IN-STORE TRAFFIC
REFERRING WEBSITE TRAFFIC
ACQUIRING NEW CUSTOMERS OR LEADS
GENERATING BRAND AND TOP-OF-MIND AWARENESS
BUILD AN ENGAGED AUDIENCE OF CUSTOMERS
81. HashtagDontBoost
PATRICK, THE COMPUTER GUY
The Computer Guy serves the home and home office computer
user with reasonable rates and reliable service. We specialize in
virus removal, home networking and data recovery.
TARGET AUDIENCE
My audience tends to be females in a 50 mile radius of
Hampton, Iowa who are between 40 - 75.
OBJECTIVES
- Drive website traffic
- Acquire new customers or leads
- Generate brand and top-of-mind awareness
- Build an engaged audience of past and prospective customers
82. HashtagDontBoost
I want to know how to best run an ad campaign
that will draw customers to my Facebook page,
website and cellphone.”
“
84. HashtagDontBoost
TARGETING
Gender: females
Location: 50 mile radius of Hampton, Iowa
Age: 35-44, 45-54, 55-64, 65+
RECIPE
• Target email list (custom audience) and lookalike fans
• Limited time offers for maintenance or routine services
• Direct Response link posts (free / low-risk offer) with CTA buttons,
that track submissions or downloads
• Promote most engaging posts to fans only, and target audience
• Page Lookalike Audience targeting for new fans