1. The internet market is saturated so entrepreneurs need to leverage social tools, focus on niche markets, and generate business-to-business deals and consulting revenues. 2. Social media is cannibalizing traditional media attention and revenues, so startups should focus on engaging social media consumers. 3. Entrepreneurs should review their goals and ensure their company is adapted to the current situation, using client funds to improve products, motivate teams, and execute strategies rapidly with less resources than traditional companies.