http://web2present.com/upcoming-webinars-details.php?id=94 Broadvision will present ideas on how to develop visibility and metrics to nurture an active enterprise network. IBM will give insight into the business value of analytics and Pentaho will discuss why Enterprise Social networks need effective analytics, what the current and future trends are regarding use of analytics, and why any social network will benefit from a modern, high value Business Analytics solution. This webinar introduces you to the topic of using social analytics to measure reputation and influence.

1. Enterprise Social Networks & Analytics
June 26th 2012
Pascal De Mulder,
Executive Social Business Consultant
IBM Collaboration Solutions Europe
©2012 IBM Corporation

2. Topics

What is IBM's social platform - IBM Connections

What is Social Analytics

Social Analytics within IBM Connections
© 2012 IBM Corporation 2

3. IBM Connections @ IBM
© 2012 IBM Corporation 3

4. IBM Connections
Profiles Home page
Find the people you need See what's happening across your
social network
Communities
Work with people who share
common roles and expertise Social Analytics
Discover who and what you don’t know
Files via recommendations
Post, share, and discover documents,
presentations, images, and more
Micro-blogging
Wikis Reach out for help your social networ
Create web content together
Activities Bookmarks
Organize your work and tap your Save, share, and discover bookmarks
professional network
Forums Blogs
Exchange ideas with, and benefit from Present your own ideas, and learn
the expertise of others from others
© 2012 IBM Corporation 4

5. What is Social Analytics

Social analytics describes the process of measuring,
analyzing and interpreting the results of interactions
and associations among people, topics and ideas.

Social analytics is an umbrella term that includes a number of specialized
analysis techniques such as social filtering, social-network analysis,
sentiment analysis and social-media analytics. Social network analysis tools
are useful for examining social structure and inter-dependencies as well as
the work patterns of individuals, groups or organizations.

Source: Gartner Identifies the Top 10 Strategic Technologies for 2011

http://www.gartner.com/it/page.jsp?id=1454221
© 2012 IBM Corporation 5

6. How It Works
Collect Apply
Analyze
Data Results
Samantha
Correlate file Use tags on
tags and
tags with new files to
Example shares files
share suggest share
with co-
recipients recipients
workers
Suggest oft-
Samantha Correlate
recommended
and others authors with
Example authors for
recommend recommended
topic
content items content topics
expertise
© 2012 IBM Corporation 6

7. Business Value of Social Analytics
for business users

Find relevant people and information quickly

Discover knowledge and expert resources

Gain new insights in your areas of work

Make better business decisions

Establish and monitor your own reputation, for
organizational effectiveness and career-building

Develop your personal social network, for enhanced
awareness, information access, and influence
© 2012 IBM Corporation 7

8. Business Value of Social Analytics
for line-of-business (LOB) and C-Level Executives

Increase teaming and collaboration through sharing and
openness

Accommodate changing workforce demographics, retain
organizational knowledge, and attract social workers

Facilitate better leadership

Improve employee efficiency, reduce costs, increase
revenue
© 2012 IBM Corporation 8

9. Key Social Analytics Types

Content analysis

People analysis

User interaction analysis

These include other specific types,
such as social network analysis, collaborative filtering,
sentiment analysis, etc.

Analysis can produce ontologies and relationship networks
(people, documents, etc.) that yield additional knowledge
© 2012 IBM Corporation 9

10. Role of Social Analytics
 Leadership: Who is influential?
 Engagement: Which media are influential?
 Sensing: What content or topics are becoming “hot”?
 Monitoring & Facilitating: What groups are forming?
 Social trends:
Predicting departures
& finding potential leaders
 Acting:
How can we strengthen teams,
communities, leaders?
 Putting it all together:
How can we influence our market?
© 2012 IBM Corporation 10
Diagram: Juha Harkonen, COO of TELLUS International Inc.

11. Social Analytics
within IBM Connections
©2012 IBM Corporation

12. Social Analytics Engine
■ Goes over all the content in Connections
■ Analyzes different relationships between people,
groups, content, and tags
■ Measures the total strength between relationships
for each recommendation
■ Makes recommendations based on highest
computed strength
■ Small example of relationships

Users have common colleague

Users shared a bookmark
– Users authored a wiki
– User been tagged
– Users commented on a blog
© 2012 IBM Corporation 12

13. Recommendations widget
■ Recommends any of the following content that might
interest you:
– File, Bookmark, Blog, Wiki, etc
■ Randomized list of recommendations
■ Recommendations based on strength threshold
■ Located in the Status page (Homepage)
© 2012 IBM Corporation 13

14. Who Connects Us Widget
■ Helps you find out how you are connected socially to
other people in your organization
■ Displays evidence of shared relationships between the
connections
■ Recommendations based on strength threshold
■ Located in the profile overview page when viewing
another profile (Profiles)
© 2012 IBM Corporation 14

15. Do You Know Widget
■ Recommends people to add to your network
■ Displays evidence of shared relationships
■ Recommendations based on strength threshold
■ Located in the My Network page (Profiles)
© 2012 IBM Corporation 15

16. Recommendations Widget
■ Recommends communities for you to join
■ Randomized list of recommendations
■ Recommendations based on strength threshold
■ Located in the Public Communities / My Communities
page (Communities)
© 2012 IBM Corporation 16

17. Social Analytics within IBM Connections
Administrator Leverage Metrics To Community Vitality

Reports / dashboard to monitor
adoption and community vitality
­ Comprehensive set of metrics of all
Connections services and page
views
­ Targeted Users
• Business Owner / IT Owner
• Instance Owner (Community owner, Blog
owner etc.)
­ Supports extensibility
• Flexible drill down and data slicing
• Create your own metrics or modify
existing ones
© 2012 IBM Corporation 17

18. Social Platform Evolution
Metrics Overview Page
Quick access
to metrics
© 2012 IBM Corporation 18

19. How To Get More
Information
©2012 IBM Corporation

20. IBM accelerates your business to maturity…
…we bridge the gap between analytics and execution
Social Media Analytics
Consumer Insight
Social Social Email Analytics
Predictive Social Analytics
Analysis of “owned” media Social Sentiment Analytics for email and web links
outposts Social Topic Discovery that are shared, liked, and
ROI of social clickthroughs Social Affinity Analytics commented on
Social Social
Marketing Execution Business Execution
Social segmentation, Social commerce,
social sharing, and branded communities,
real-time offers inside of social widgets,
social media widgets / product ratings, and
applications. more…
11/10/2011 © 2012 IBM Corporation 20

21. Social Business Analytics - Solution
Architecture
Social Media Visualize
Data Sources Portal
Twitter
Internal Data Collaborate
Sources
Facebook
ERP
Blogs Listen Think Do
Warranty
Reviews CCI Mining
ICA Mining
Commerce
CCI
Forums Service
Outbound Prod. & Cust.
Registration
Communications
SMS
Data Services
email
ICA Crawler DB2
11/10/2011 © 2012 IBM Corporation 21
Page 21

22. Where To Get Additional Information
IBM Social Business
http:/www.ibm.com/social
IBM Connections
http:/www.ibm.com/lotus/connections
IBM Connections Team Blog
http://synch.rono.us
Collaboration Soapbox
http://www.thecollaborationsoapbox.com
Solutions Catalog
http://catalog.lotus.com
© 2012 IBM Corporation 22

23. Legal Disclaimer
© IBM Corporation 2011. All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness
and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition,
this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be
responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this
publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or
altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM
operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on
market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing
contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any
specific sales, revenue growth or other results.
INTERNATIONAL BUSINESS MACHINES CORPORATION PROVIDES ALL SAMPLE CODE ″AS IS″ WITHOUT WARRANTY OF ANY KIND,
EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY,
TITLE OR FITNESS FOR A PARTICULAR PURPOSE. IBM WILL NOT BE LIABLE FOR ANY DIRECT, INDIRECT, SPECIAL, INCIDENTAL
OR CONSEQUENTIAL DAMAGES ARISING OUT OF OR RELATING TO ANY USE OF SAMPLE CODE.
All customer examples described are presented as illustrations of how those customers have used IBM products and the results
they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are
trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of
WebDialogs, Inc., in the United States, other countries, or both. Adobe Systems Incorporated in the United States, and/or other
countries
Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.:
UNIX is a registered trademark of The Open Group in the United States and other countries.
Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.
Other company, product, or service names may be trademarks or service marks of others.
All references to Renovations Inc refer to a fictitious company and are used for illustration purposes only.
© 2012 IBM Corporation 23

24. IBM Collaboration Solutions Products
Analysis Type Product Category Analytics Technology When
Connections Recommend SaND Current
Content
Future
Show things in common SaND Current
LotusLive Visualize Many Eyes Current
Notes client Categorize SwiftFile Current
Content, People Connections Recommend SaND Future
Show similar SaND Current
Connections Autocomplete SaND Future
Interaction
Share Timely Future
Show sharing Product code: file sharing Current
iNotes Track interaction Dynamic Interest Profile Current
NorthStar Track interaction Coremetrics, SPSS, Unica, Cognos, and SaND Future
Notes client Track interaction Dynamic Interest Profile Current
Sametime / SUT Track interaction Product code: Frequent contacts Current
Product code: Recent calls Current
Product code: Recent contacts Current
Product code: Recent meetings Current
Connections Sort SaND Future
Interaction, Content
Connections Recommend SaND Future
People
Show network Social Graphs? Future
Team Analytics Future
Show relationship path SaND Current
Show similar SaND Current
Connections Filter / Search SaND Realtime Future
People, Content, Interaction
Connections Find expertise SaND Future
People, Interaction
Recommend SaND Future
Show network SaND Vis Future
Sort SaND Future