2. Products & Services
STUDENT RECRUITMENT
We work together with leading Universities and Business Schools to recruit
new (International) students for them. This is proven to be a very effective way
to inform, increase reach and attract new students. Web2Present takes care of
everything, except the presentation.
LEAD GENERATION WEBINARS
Lead-generating webinars to increase reach, credibility and brand awareness.
A combined approach of Event management, Online Marketing tactics and
targeted Audience Recruitment . Sponsor one of our webinars or let us tailor
one specifically for your organization.
ONLINE EVENT
Whether connecting a LIVE conference with Online Attendees anywhere in the
world or have everyone join Online: get more delegates and increase brand-
awareness, - participant satisfaction and – ROI! We manage, support and take
care of the live stream.
5. Discovery Meeting
• A 1 hour online meeting will take place
between W2P and the customer to
determine, topic, attendee profiles and
logistics.
ü Who are our target students?
ü What course will be promoted?
ü Approximately when will it take place?
• Done 8 weeks prior to the Webinar
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
6. Research
• Based on the discovery meeting, W2P will
research where these potential students
can be reached online… (blogs, social
networks etc.)
• The research usually takes 2 weeks.
• It start 8 weeks prior to the webinar.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
7. Customized Registration Form
• W2P will create a customer branded registration
form with questions chosen by the customer.
• Prior to promotion (at latest 6 weeks prior to the
webinar).
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
8. Online Marketing Campaign
• Based on W2P’s research, a targeted online
marketing campaign will be carried out.
• It will take 6 weeks
• Starts once registration page is done 6
weeks prior to the webinar.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
10. Our strategy is based according to the social media
behavior of the target students of every country /
region.
– Language
– Age
– Hobbies
– Interests
– Educational Background
Global International
Marketing Strategy
Your target is our challenge…
12. Facebook
• Over 22,000 followers as of August 1st.
• Average growth of 1000 per month.
• Daily interactions.
• Direct connection with other SM.
• Targeted language posts.
• Viral promotions.
• Facebook Ads.
• Promoted Posts.
13. Our presence in other
Social Media
Branded Content
Indirect Promotions
Content Marketing
Guest PostsVisual content
Direct communications
Forum Participation
Event Listings
Social
Web2Present
14. Webinar Production
• Dry run (15 minutes)
W2P will conduct a dry run with the customer to ensure
that everything is working well a few days prior to the
webinar.
• Webinar production / hosting
On the day of the webinar W2P takes care of everything
from hosting to producing and acting as master of
ceremony.
The webinar lasts between 1 - 2 hrs. depending on the
length of the presentation(s) and the duration of the Q&A
session.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
15. Post Webinar
• An online meeting will be carried out with
the customer couple of weeks after the
webinar, in order to review the results of
the session (30min).
• Webinar recording sent to everyone who
registered.
• A report with attendee details handed over
to customer.
Discovery
Meeting
Research
Audience
(2 weeks)
Promotions
(6 weeks)
Live
Webinar
(1.5 – 2hrs)
Follow-up
and
conversion
16. Benefits
• Stop only going to the same fairs & using the same
agents as your competitors.
• 'Go' where your students are (online).
• Be perceived as a Thought Leader.
• Expert 3rd party session increases
credibility and significantly lowers risk
of failure.
• Extend your reach & lower your cost.
• Higher quality leads > improved response > increased
conversion > increased brand awareness.
• No travel time nor time out of the office.
• Webinar recording and Post-session Analysis (detailed
Reports).
17. Clients and Webinar Registrations
Universities from around the world have trusted our services.
* Clients with package of 30 registrations
18. Sorbonne University attracts
more Students
• CIFFOP (part of Sorbonne University, Paris) is regularly ranked as the best
place to get a Master's degree in Human Resource Management in France.
However, as CIFFOP targets mainly international students wishing to gain a
French Master's degree in the HR field, it has always been challenging to
approach and reach them. For that reason, CIFFOP´s Academic Director
contracted Web2Present, in order to overcome the limitations of reach, time
and budget through Web2Present´s online webinar service.
Objectives: Student recruitment, thought leadership and brand
awareness.
• Webinars increased their awareness to students all over the
world
• Interactive session where especially Q&A session was highly
successful
• High engagement and feedback, through video, polling
questions and Reports
• Attracted 20 new students through 1 session !
View their session here:
http://www.web2present.com/recorded-webinars-details.php?id=71
19. Europe´s nr. 1 Business school
choses Web2present
• IE Business school is the nr.1 Business School according to the 2012 Financial Times
ranking:
http://rankings.ft.com/businessschoolrankings/european-business-school-rankings-2012
• Pre-, During and Post Event Management:
• customized registration tailored to the MBA´s criteria
• audio through VoiP so anyone can join, with video and presentation
simultaneously transmitted in real-time
• both live- as well as interactive online audience
• Follow-up Survey for useful information on feedback, satisfaction and
effectiveness
• Reports analysis on Registration Source, Attendance, Attention ratio etc.
• Recording re-used for increased reach and ROI
It's not just the technology itself, the research, the marketing activities, the interactivity or
the event management. It is the integrated approach of all these that result in increased
awareness, interest from students and ultimately a great ROI.
