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Four Steps to Creating
Facebook Marketing Goals
 for Your Small Business
Facebook Marketing for Your Small Business... Simplified!



                         Click here to
                         download the
                         entire FREE 61
                         page eBook
1     Define Your Page’s Purpose
     Examples:
 ‣ Obtain new sales leads
 ‣ Offer special deals
 ‣ Reach a new demographic
 ‣ Increase brand awareness
 ‣ Manage your company’s reputation



Retweet it!                           Share it!
2     Set Specific Goals
     Examples:
 ‣ Get 500 “Likes” on my Page
 ‣ Get 200 new visitors to my website via Facebook
 ‣ Get 20 new customers/clients
 ‣ Increase sales of a specific product/service by 20%
 ‣ Get 300 new women between the ages of 30-45 to
   “Like” my page


Retweet it!                                   Share it!
Small Business Tip:
      Start with a single purpose. It’s better to have
      one or two goals instead of 10, especially
      when your Facebook Page is new and you’re
      figuring things out. You can (and should) add
      new goals down the road as your Facebook
      presence grows.




Retweet it!                                              Share it!
3     Create a Plan of Action

1. Create a Facebook Page with company branding and
   details
2. Send an invite to your newsletter subscribers announcing
   your Page and giving them a reason to “Like” it
3. Add a link to your Facebook Page on your website
4. Send out a “Tweet” announcing your Facebook Page and
   asking for “Likes”
5. Ask every person in your company to add a link to your
   Facebook Page in their email signature

Retweet it!                                       Share it!
4     Set Deadlines


      Turn your plan into a reality by setting
      deadlines to accomplish your goals. Be
      specific and hold yourself to them. Make your
      goals a priority and put them on your calendar;
      this will motivate you to do what’s necessary to
      get the job done.




Retweet it!                                          Share it!
1     Define Your Page’s Purpose
 2     Set Specific Goals
 3     Create a Plan of Action
 4     Set Deadlines


Retweet it!                         Share it!
Click here to download the
              FREE 61 page eBook
              “Facebook Marketing for
              Your Small Business...
              Simplified!”




Retweet it!                           Share it!

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Four Steps to Creating Facebook Marketing Goals for Your Small Business

  • 1. Four Steps to Creating Facebook Marketing Goals for Your Small Business Facebook Marketing for Your Small Business... Simplified! Click here to download the entire FREE 61 page eBook
  • 2. 1 Define Your Page’s Purpose Examples: ‣ Obtain new sales leads ‣ Offer special deals ‣ Reach a new demographic ‣ Increase brand awareness ‣ Manage your company’s reputation Retweet it! Share it!
  • 3. 2 Set Specific Goals Examples: ‣ Get 500 “Likes” on my Page ‣ Get 200 new visitors to my website via Facebook ‣ Get 20 new customers/clients ‣ Increase sales of a specific product/service by 20% ‣ Get 300 new women between the ages of 30-45 to “Like” my page Retweet it! Share it!
  • 4. Small Business Tip: Start with a single purpose. It’s better to have one or two goals instead of 10, especially when your Facebook Page is new and you’re figuring things out. You can (and should) add new goals down the road as your Facebook presence grows. Retweet it! Share it!
  • 5. 3 Create a Plan of Action 1. Create a Facebook Page with company branding and details 2. Send an invite to your newsletter subscribers announcing your Page and giving them a reason to “Like” it 3. Add a link to your Facebook Page on your website 4. Send out a “Tweet” announcing your Facebook Page and asking for “Likes” 5. Ask every person in your company to add a link to your Facebook Page in their email signature Retweet it! Share it!
  • 6. 4 Set Deadlines Turn your plan into a reality by setting deadlines to accomplish your goals. Be specific and hold yourself to them. Make your goals a priority and put them on your calendar; this will motivate you to do what’s necessary to get the job done. Retweet it! Share it!
  • 7. 1 Define Your Page’s Purpose 2 Set Specific Goals 3 Create a Plan of Action 4 Set Deadlines Retweet it! Share it!
  • 8. Click here to download the FREE 61 page eBook “Facebook Marketing for Your Small Business... Simplified!” Retweet it! Share it!

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