Make sure visitors to your LinkedIn profile page know you mean business. Use these 10 easy-to-implement tips to make sure you look the part.

1. LINKEDINBEST PRACTICES FOR REHAB THERAPISTS
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2. Tips
for
Success

3. 1 Profile Picture

4. Make sure your headshot represents you and your personal
brand in the best way possible.
A quality photo of you in your best professional attire will let
visitors to your page know you mean business.
If you can, get the picture done professionally, or better yet,
see if you can get an aspiring photographer friend to do you a
quick favor.
Remember, first impressions matter. Make
yours a great one!
Your profile picture is the first thing people
see when visiting your page, and it appears
alongside all your posts.

6. Make the best use of this real estate and speak directly to
referring physicians and potential new patients.
Use a keyword-rich description to communicate your
specialties and unique qualifications in your headline.
Your current position and employer are listed in the
Experience section, so no need to include it in your headline.
The goal here is to include as many
relevant keywords as possible so you show
up in searches.
Your name and professional headline are
as much a part of your personal brand as
the profile picture.

7. Your LinkedIn URL:
Make it Pretty!
People are more likely to click on
(or remember) a short, neat URL
like this one:
www.linkedin.com/in/mkats
Not this one:
www.linkedin.com/in/mark-kats/46/34a/b5/
3

8. 4 Make sure people can reach you!

9. Make it easy for people to contact you via email or phone,
or let them know where else they can find you online.

10. This brief, keyword-rich description should
provide a window into your professional life.
5 SUMMARY

11. SPOTLIGHT
specific work experiences.
5

12. elaborate here.
Be detailed.
Give examples.
be specific.

13. ADD RICH MEDIA
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14. You can add rich media to the Summary, Experience, and
Education sections of your profile.
This is great for customer testimonials or a professionally
done short promotional video for your practice.
You can now add videos, images,
presentations, and other documents to your
LinkedIn profile.
A well thought out slideshare presentation can be an excellent
way to communicate what you do and why you do it.
Take advantage of this feature only if you
have high quality visual content.
Remember, this is your professional profile!

16. Find and network with like-minded
professionals in LinkedIn Groups.
9

17. Ask for recommendations
and endorsements!
10

19. Download
Beyond the Social
Media Standard
Whitepaper
(by clicking right here)

20. What Next?
Follow us on Twitter:
Like us on Facebook:
Connect on LinkedIn:
@WebPT
Facebook.com/WebPT
Linkedin.com/company/webpt
Guess What Else?
MORE SLIDES (this is a link)
Check out our blog: WebPT.com/resources/blog

21. Want More?
Top 10 Blog Posts on
Using Social to Market
Your Practice
(you can click on this one, too)
WebPT believes in empowering the rehab community to achieve greatness in therapy
practice. That’s why we created an intuitive, web-based electronic medical record
software and combined it with exceptional, comprehensive practice management
services. WebPT gives therapists peace of mind, so they can get back to what truly
matters—their patients.

22. www.webpt.com