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Branding with .ME Presented by: PredragLesic
About .ME ccTLD for the country of Montenegro Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy Me-Net is a local company Afilias provides world class registry services and broad access to register domains through registrars GoDaddy is world’s largest registrar Open second level registrations for the general public Great personalized address for personal names such as Kathleen.me, Johnsmith.me Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me Great for social networking e.g. Youdate.ME, Missouri.ME 2
What is .ME? A whole new domain where you can simply be .ME – and really, truly you. 3
.ME Success Until date – 149 accredited registrars from 28 different countries worldwide  Nearly all top 30 ICANN accredited registrars are also .ME accredited and operational In just over 2 weeks after “go live” we had already registered more than 100,000 Domains We now have over 500.000 registered domains 4
.ME Growth Track 5
Registrar market share 6
Registrant market share 7
Building your Brand with .ME .ME carries meaning in English, Dutch, Italian, Spanish, Bulgarian, Serbian, Croatian etc. Brandable and .MEmorable (mobile.me, call.me, envy.me) Indexed by Google and can be geo-targeted Ideal for : Call-to-action Motivirai.Me, Zakazi.Me, Notify.Me, BeeWith.Me, QuickHelp.Me, Sledi.Me, Pitai.Me,  Personal websites and email addresses  Jakovlev.Me, Pruss.Me, Bruce.Me, Maria.Me Social networks Irkutsk.Me, FormSpring.Me, Himki.Me,YouAnd.Me 8
Look for MEs around you   9
CEE .ME Brands 10
CEE .ME Brands 11
.ME Blogs 12
.ME used by biggest Social Media 13
New Social Media using .ME 14
Self branding with .ME 15
Business model - 4 R 16
Self-branding  17
Premium Names Development Program  We work with creative people, successful companies, communities, regarding their business proposals for the development of .ME premium domain names. 18
Q & A Share your ideas with .ME: Predrag Lešić – predrag@domain.me

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(WS11) Predrag Lešić (Domen.me): Brending with .ME*

  • 1. Branding with .ME Presented by: PredragLesic
  • 2. About .ME ccTLD for the country of Montenegro Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy Me-Net is a local company Afilias provides world class registry services and broad access to register domains through registrars GoDaddy is world’s largest registrar Open second level registrations for the general public Great personalized address for personal names such as Kathleen.me, Johnsmith.me Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me Great for social networking e.g. Youdate.ME, Missouri.ME 2
  • 3. What is .ME? A whole new domain where you can simply be .ME – and really, truly you. 3
  • 4. .ME Success Until date – 149 accredited registrars from 28 different countries worldwide Nearly all top 30 ICANN accredited registrars are also .ME accredited and operational In just over 2 weeks after “go live” we had already registered more than 100,000 Domains We now have over 500.000 registered domains 4
  • 8. Building your Brand with .ME .ME carries meaning in English, Dutch, Italian, Spanish, Bulgarian, Serbian, Croatian etc. Brandable and .MEmorable (mobile.me, call.me, envy.me) Indexed by Google and can be geo-targeted Ideal for : Call-to-action Motivirai.Me, Zakazi.Me, Notify.Me, BeeWith.Me, QuickHelp.Me, Sledi.Me, Pitai.Me, Personal websites and email addresses Jakovlev.Me, Pruss.Me, Bruce.Me, Maria.Me Social networks Irkutsk.Me, FormSpring.Me, Himki.Me,YouAnd.Me 8
  • 9. Look for MEs around you 9
  • 13. .ME used by biggest Social Media 13
  • 14. New Social Media using .ME 14
  • 18. Premium Names Development Program We work with creative people, successful companies, communities, regarding their business proposals for the development of .ME premium domain names. 18
  • 19. Q & A Share your ideas with .ME: Predrag Lešić – predrag@domain.me