You have 4 seconds to get their attention. We have 5 tips to make it happen. View the Guide to Effective Landing Page Optimization slideshare to learn: • How testing and optimization can improve your campaign ROI • How to engage online customers in the critical first four seconds • How to share results across your organization

1. LANDING PAGE OPTIMIZATION
CONVERSION Best Practices to Lift Conversion
OPTIMIZATION PRESENTATION

2. A landing page exists to
convert site traffic into
sales prospects.
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3. You have 4 seconds to get a
customer’s attention, and hold it.
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4. THE KEY TO 4-SECOND SUCCESS
Messaging that
resonates with the
customer.
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5. THE WAY TO ACHIEVE IT:
Testing messaging and
designs, so you can
optimize landing pages
effectively.
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6. Landing pages are the most
vulnerable to customer
abandonment.
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7. Only 3% of visitors make a purchase.
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8. Testing + optimizing landing
pages helps you get beyond 3%
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9. Test your
messaging in a
controlled
environment:
Immediately
prove ROI.
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10. There are 5 best practices to help
5
you optimize a landing page.
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11. There are 5 best practices to help
you optimize a landing page.
Choose one simple page with a
clear call-to-action
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12. There are 5 best practices to help
you optimize a landing page.
Focus on one metric, such as click-
through or conversion rate.
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13. There are 5 best practices to help
you optimize a landing page.
Have a sense of your baseline.
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14. There are 5 best practices to help
you optimize a landing page.
Determine which page elements
to test.
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15. There are 5 best practices to help
you optimize a landing page.
Develop a hypothesis.
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16. Learn more best practices
in our white paper.
DOWNLOAD
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