This document summarizes an enterprise collaboration presentation by Melissa Risteff of NewsGator and Jeff Seacrist of Webtrends. The presentation discusses the rise of social enterprises and the importance of employee engagement, adoption, and measuring collaboration efforts. It also outlines how NewsGator and Webtrends can help organizations improve social collaboration, track key metrics, and build measurement strategies to understand and enhance their social initiatives.
5. Plagued with Bad Practices
• Document Ping Pong
• Communication Bottlenecks
• Information Hoarding
• Occupational Spamming
6. The Rise of the Social Enterprise
Lack of
Business
Social Context
Sites
Lack of
Participation The Social
Enterprise
Team
Portals
Sites
Lack of
Discoverability
7. Building on the Promise of the Intranet
» Leverage the wisdom of the crowd
» Unlock the expertise in your organization
» Improve response times to customer support or
sales issues
» Efficiently capture ideas
» Break down the walls between people, groups
and departments
24. Exciting New Concepts!
From today’s hip, young data scientists
“If you cannot measure it,
you cannot improve it.”
- Lord Kelvin
“Not everything important
can be measured, and not
everything that can be
measured is important”
- Einstein
28. Growing Enterprise Collaboration
Usage, events, Participation, By individual,
actions, content consumption, department, geo
& people contribution office
Track adoption Understand both Connect usage
and usage over passive usage & engagement
time and active to business
collaboration value
30. Integrated Reporting in a SaaS Solution
NewsGator Insights
Communities & Spheres
Events
People
Geo & Departments
Profile Completion
SharePoint Insights
Pages & Content
Visits & Sessions
Web Parts
Breadcrumbs
Lists
Users
Onsite Search
Document Actions
Custom Insights
31. Build a Measurement Strategy
WORKSHOP OVERVIEW
Analytics Strategy – Develop a high-level measurement strategy for your SharePoint
SharePoint Intranet intranet to improve adoption, usage, usability and governance.
Document KPIs and success metrics.
Analytics Strategy – Gain an understanding of measurement options and approaches to
SharePoint Social adoption, contribution, consumption, and collaboration for social
Enterprise enterprise initiatives leveraging SharePoint.
Analytics Strategy – Develop a measurement strategy for your SharePoint for Internet
SharePoint for Internet Sites initiatives to improve campaign performance, usage and
Sites usability.
Analytics Strategy – Understand the differences in measurement techniques for web vs.
Mobile SharePoint mobile, and develop key metrics and measurement strategies for
your mobile SharePoint sites.
32. Top 5 Take-Aways
• A social enterprise can deliver significant
benefit to your organization
• It doesn’t just happen – it requires effort
• Business alignment, people engagement,
technology enablement
• You can’t improve it if you don’t measure it
• Webtrends can help!
33. Session You Must See
Today @ 2:50 :
Designing a Measurement
Framework for the Social Enterprise
Susan Etlinger, Altimeter Group