Presentation provides an overview of best practices in the measurement of Online Marketing through the use of 1) simple metrics, 2) measuring POI, 3) single tracking and 4) attribution of revenue.

1. Conversations with Financial Directors ..about the measurement and accountability of Digital Marketing.

4. Who we work for The company we keep

6. Defining what is important. Questions that need answering

8. Measuring Return. Move on from ROI. Thinking POI.

10. Tracking multiple channels. Single tracking; single customer view

12. Attribution of revenue. Give credit where credit is due

14. Exposure to Conversion Different contact points prior to purchase

16. Listen to social media. It is more than branding. It is sentiment.