Introduction to Video Advertising

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ARC Science

Business Technologie

For the consumer: Consume content (reading) Participate in content (rating) Creation of content (publishing) Organizing content (RSS feeds) For brands: eCommerce Community Expand points of contact Attract new prospects

Decade of technology evolution 1993 1998 Information Wave Access 2003 Distribution & Communications Wave Transact 2007 + Networking Wave Communicate Social Media Wave Participate

Revolution of consumer power driven by a major generation change ,[object Object],[object Object],Baby Boomers (72 million ages 41 – 59) Generation X (43 million ages 27-45) Generation Y (60 million age 12 – 28) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Monetizing Video Product Placement Advertiser Funded Video Mobile Video Video on Demand (VOD) Joost, Sky1 In Stream Video in-video in-content

Online Video Ads Mainly Drive Site Visits; Some Purchase ,[object Object]

Video Activities by Gender and Age ,[object Object]

Video Ad Formats 1. In-Video advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],During video playback a unit Launches at the bottom of the player During video playback a unit Launches at the bottom of the player Roll Based ,[object Object],Overlays

Video Ad Formats 2. In-Content video advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],Video ad appearing on or over the content of a site

Kraft Crystal Light Video Campaign Case Study ,[object Object],[object Object]

Hilton Maldives Video Case Study ,[object Object],[object Object],[object Object],[object Object]

Measuring Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relevant Points of Video Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Single Site Distribution Points Network Distribution Points ,[object Object],[object Object],[object Object],[object Object],[object Object]

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