Social Media and Leadership presentation to the National Potato Council 2012 Leadership Convention. Speakers: Mike Hanbery, MBA, Director of New Media Strategies, Webolutions and Meredith Myers, Public Relations Manager, US Potato Board.

2. Thank you for being with us today! Mike Hanbery , MBA Director of New Media Strategies Webolutions ® Inc Meredith Myers Public Relations Manager United States Potato Board

4. “ Tribes--not money, not factories--can change our world, change politics, align large numbers of people. Not because you force them to do something against their will. But because they want to connect.” - Seth Godin, Tribes

8. Marketing Budget Shift Source:eMarketer Marketing Budget Item Budget Increase Budget Decrease Website 64% 2% Search (SEO, PPC) 62% 5% Social Media 53% 4% Email 42% 2% Online Display Ads 41% 14% Telemarketing 30% 14% PR 30% 7% Direct Mail 22% 25% Broadcast Ads 15% 29% Print Ads 11% 37%

9. The Evolution of the Message Commodity $1.13 / lb Product $6.00 / lb Service $125 / lb Experience $426 / lb

16. What’s the difference? ?

20. Facebook Page vs Profile Similar Functionality “ Tag” Comment on “Wall”

22. Blogs Recommended blogs: Farm Bureau fb.org/blog Penn State Agricultural Entrepreneurship farmbusiness.blogspot.com Farmer Bloggers farmerbloggers.com/blog Small Farm Centrals smallfarmcentral.com/blog Nutrition Blog Network nutritionblognetwork.com

27. Thank You! Questions?

28. Download this presentation To download a recording of this presentation, visit potatogoodness.com/social-media-presentation Bonus: Free B to B Social Media Case Study