2. What is a Marketing Ecosystem
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3. OK so what is it?
Amplifies power
• Configure businesses and their ideas into new wholes with mutually-
reinforcing effects.
• Marketing ecosystems enable new insights, new strategies, and new
dimensions of performance at a potential “total view” level.
Creates of novelty
• Provide a new language to communicate strategic concepts.
• They are a step forward in confronting a mass of new medias and
complexities with ideas and perspectives.
Aligns innovation
• Help manage the traffic between ideas and behavior.
New rules of the game
• Change the nature of competition.
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4. Its like a Pizza…
Let’s do the math…
• If you have 8 people over for pizza a beer and they average 2 slices a
person, how many pizzas do you need?
• If you answered 2, you are correct!
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5. What if…
You only had 1 and a half pizza’s?
Some will go hungry!
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6. It’s very similar to supply and demand
Customers exists in every arm of the ecosystem
SO SHOULD YOUR MARKETING EFFORTS
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7. You can’t make everyone happy
Pizza is easy…marketing is hard
• So how do we accomplish our goals?
This is only the most of hungry of folks…
• How do we feed everyone?
Research
Test
Fail or Succeed
Research more
Test more
More failure or more success
Define objectives and goals
Provide business case for:
• The right vehicle
• That meets the right objective or goal
• That meets the right person
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