In this presentation we will discuss the necessary equipments that one would need to set up an e-business. E-commerce came into existence with the Internet and therefore an internet connection is a mandate to start an e-business. To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html

1. E – Commerce
and Internet

2. E-Business
includes
• Merchandise • Other logistics
planning & analysis • Pricing &
• Order entry,order Promotions
tracking • Financial accounting
& reporting
• Order fulfillment
• Customer service
• Warehousing
• Customer
• Inventory relationship
Management management
• Shipping • Knowledge
• Returns management and
• Supply Chain

3. Basic Database Configuration for
Transaction-Ready Websites
Database A
Inventory
Web browser Web server CGI Script
Database B
Identifiable customers
Database C
Web content &
other customers

4. Steps in a wholesale E-Commerce Transaction
User profile
on the WWW User preferencing
system
Step 4
Step 2 Step 3 Step 7
Buyer selects Buyer orders
Buyer searches for Buyer pays for
product product product product
Purchase
Homepage catalogs Payment
order
Order
options
Content Dynamic confirmation
Transaction Transaction
publishing
server server processing processing
Step 5 : P.O. sent to seller Step 6 : Seller confirms order Step 8 : Payment information sent to bank
Step 1 Buyer logs
on to browser LEGACY iNTEGRATION Legacy Integration
11. Product Seller Legacy Sellers Bank Buyers bank
shipped systems Bank
step 10: Step 9:
Credit approved Credit checked

5. AIMSTER’s Working
Aimster Aimster
Q
A
Users
ask
Aimster
Software
provides the
answer
Software searches the files

7. Information Flow for a B2B
Supply Chain
Orders
Orders consolidated Orders
Raw
material Manufacturer Wholesaler Retailer
Supplier

8. Material & Information Flow
from Raw Material to Consumer
Material Flow
Manufactured Repacked Customer
Raw
Supply Chain
Management
product
product product
material
Consumer
Pricing Pricing Pricing
schedules availibility pricing
availibility
Information Flow

9. Michael Porter’s Competitive
Forces Model

10. The Value Chain
Product manufacturing marketing
distribuition
development
suppliers
differentiate Low cost Low cost focus customers

11. The Value System
supplier company distributor
support
primary
s c s c
support
c primary s
S = supplier competitor
c = customer

12. Competitive Forces Model
Threat of
new entrants
Bargaining power of Rivalry among Bargaining power
consumers existing competitors of suppliers
Threat of substitute
products/services

13. ISP – Different Tiers
Tier 3
Tier 1 Tier 2 Tier 4
Tier 3
provider providers
Tier 5
Tier 3
Tier 3 Local
Providers

14. Community Building Programs
• E-mail news letters
• Industry relevant reports
• Community calendars
• Public Bookmark files
• Chat events
• Promotions and contests
• Community forums & bulletin board &
• Community knowledge bases

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