Presentation given by Wendy Forbes at the 2012 Tourism Association of New Mexico Governor's Conference on Tourism in Taos, NM May 14-16, 2012

1. IN SEARCH OF HAPPY
TRAVELERS
social media for harried travel professionals
Tuesday, May 15, 12

2. WWW.SOCMEDSEAN.COM
ARE YOU EVERYWHERE?
SHOULD YOU BE?
Tuesday, May 15, 12

3. SOCIAL MEDIA BY THE
NUMBERS : FACEBOOK
850,000,000 USERS
50% LOG IN DAILY
ACCOUNTS FOR
6.38% OF REFERRAL
TRAFFIC
www.infographiclabs.com
Tuesday, May 15, 12

4. SOCIAL MEDIA BY THE
NUMBERS : TWITTER
465,000,000
ACCOUNTS
5% OF USERS
ACCOUNT FOR 75%
OF THE TWEETS
MAKES UP .82% OF
REFERRAL TRAFFIC
www.infographiclabs.com
Tuesday, May 15, 12

5. SOCIAL MEDIA BY THE
NUMBERS: PINTEREST
2,200,000 DAILY
USERS
ACCOUNTS FOR
1.05% OF REFERRAL
TRAFFIC
WOMEN MADE UP
90% OF USERS IN
MARCH 2012
www.tamba.co.uk/
Tuesday, May 15, 12

6. SOCIAL MEDIA BY THE
NUMBERS: GOOGLE+
MORE THAN 90
MILLION
ACCOUNTS
60% OF USERS LOG
ON EVERY DAY
80% ENGAGE
WEEKLY
www.chrisbrogan.com
Tuesday, May 15, 12

7. SOCIAL MEDIA BY THE
NUMBERS: YOUTUBE
2 BILLION VIEWS PER
DAY
75% OF TRAFFIC IS
FROM OUTSIDE U.S.
ACCOUNTS FOR
10% OF ALL
INTERNET TRAFFIC
www.speakymagazine.com
Tuesday, May 15, 12

8. SOCIAL MEDIA TOURISM
TRENDS
Today, 4 out of 5 internet users are on some social
network
70% of consumers trust online reviews vs 14%
who trust advertisements
Facebook has the most influence over 25-34 year
olds’ vacation plans
Tuesday, May 15, 12

9. SOCIAL MEDIA TOURISM
TRENDS
Twitter users are the most influential online
consumers because they are also blogging, writing
product reviews, uploading photos, posting videos
and sharing deals at a far higher rate than average
web users. ( i.e. 72% blog vs 14% of all consumers /
61% write at least one product review per month
vs 20% of all consumers)
Tuesday, May 15, 12

10. MOBILE TOURISM TRENDS
3 in 4 active travelers use a mobile device to
search while on vacation
Google projects that 8% of all travel will be
booked via mobile in 2012
Google projects mobile internet usage will
overtake desktop internet by 2014
Tuesday, May 15, 12

11. “ACTIVATE YOUR FANS,
DON’T JUST COLLECT THEM
LIKE BASEBALL CARDS.”
-JAY BAER, CONVINCE & CONVERT
Tuesday, May 15, 12

12. FACEBOOK
EVERYTHING IS SHAREABLE AND EVERYONE (ALMOST) IS
SHARING
Tuesday, May 15, 12

13. UTILIZE THE NEW TIMELINE
COVER PHOTO / CUSTOM APP ICONS
Tuesday, May 15, 12

14. TELL YOUR STORY
UTILIZE MILESTONES
Tuesday, May 15, 12

15. TWITTER
CONSISTENCY IS KEY
Tuesday, May 15, 12

16. SEARCH FOR MENTIONS
RETWEET THE
GOOD ONES
SAY THANK YOU
FOLLOW THE
PERSON WHO SENT
THE TWEET
Tuesday, May 15, 12

17. GOOGLE+
AT THE VERY LEAST, SET UP YOUR PROFILE
Tuesday, May 15, 12

18. UPDATE WEEKLY
SHARE YOUR BEST NEWS
INCORPORATE SEARCH TERMS
Tuesday, May 15, 12

19. YOUTUBE
GOOGLE OWNS YOUTUBE - ONE MORE PLACE FOR SEO
Tuesday, May 15, 12

20. SHARE OTHER USERS’ VIDEOS
MAKE PLAYLISTS / SHARE RELATED CHANNELS/ADD YOUR
OTHER SOCIAL MEDIA ACCOUNTS
Tuesday, May 15, 12

21. PINTEREST
IF YOU’RE LOOKING FOR WOMEN, PINTEREST IS THE PLACE
TO BE RIGHT NOW
Tuesday, May 15, 12

22. WORK ON SATURDAYS
SATURDAY
MORNING IS
BIGGEST TIME ON
PINTEREST
MORE TIME SPENT
MORE PINNING
www.memegenerator.net
Tuesday, May 15, 12

23. STAND ON SHOULDERS OF GIANTS
NEW MEXICO TOURISM DEPARTMENT BOARDS
Tuesday, May 15, 12

24. TOOLS YOU CAN USE:
HOOTSUITE
SCHEDULING
MULTIPLE
ACCOUNTS
MULTIPLE USERS
MAILCHIMP
INTEGRATION
ANALYTICS
www.hootsuite.com
Tuesday, May 15, 12

25. TOOLS YOU CAN USE:
NORTH SOCIAL
CUSTOMIZE YOUR
FACEBOOK PAGE
SEND EMAILS TO
FANS WHO SIGN UP
REQUIRES
MONTHLY
SUBSCRIPTION
www.northsocial.com
Tuesday, May 15, 12

26. TOOLS YOU CAN USE:
WILDFIRE
PAY AS YOU GO
SWEEPSTAKES AND
CONTESTS
RUN ON MORE
SOCIAL ACCOUNTS
THAN JUST
FACEBOOK
www.wildfireapp.com
Tuesday, May 15, 12

27. TOOLS YOU CAN USE:
TWEEPI
FLUSH
UNFOLLOWERS
RECIPROCATE
CLEANUP
INACTIVES
FOLLOW NEW
www.tweepi.com
Tuesday, May 15, 12

28. TOOLS YOU CAN USE:
TWITTERCOUNTER
STATS AT A GLANCE
SHOWS PROGRESS
OVER TIME
PREDICTS GROWTH
COMPARE WITH
YOUR
COMPETITION
www.twittercounter.com
Tuesday, May 15, 12

29. TOOLS YOU CAN USE:
PINERLY
IN BETA RIGHT
NOW
CREATE PINTEREST
CAMPAIGN +
MEAURE IT
SCHEDULING PINS
COMING SOON
www.pinerly.com
Tuesday, May 15, 12

30. TOOLS YOU CAN USE:
RESOURCES
Mashable www.mashable.com
Mediabistro (AllTwitter & AllFacebook)
www.mediabistro.com
Wendy92 curates a topic on Tourism & Social Media
on Scoop.it www.scoop.it/t/tourism-social-media
Tuesday, May 15, 12

31. WHEN IN DOUBT...
SEND IN THE SOCIAL MEDIA EXPERT
Tuesday, May 15, 12

32. QUESTIONS?
Tuesday, May 15, 12

33. Wendy Forbes
wendy@wendy92.com
Tuesday, May 15, 12