1. Online Presence Training 10.01.2009 Prepared for: Executive Group Prepared by: Wendy Brache Wendy@GetMoreAccess.com

2. Welcome! Please login to your LinkedIn account

3. Who am I? Wendy Brache Online marketing consultant Online presence specialist Teach Telecom and high tech B2B corporations how to create, build, and enhance their online presence and online brand.

4. Why Do I Care About My Online Presence? You want to be more findable to those searching for your expertise. You want to connect with more prospects. You want to connect with higher quality prospects. You want to close more deals.

5. Okay, Wendy—what’s one of the easiest ways to get started on increasing and improving my online presence? LinkedIn is a big part of increasing your online presence and creating your online brand. A fully optimized LinkedIn profile will make you more findable LinkedIn has over 35 million users Number 1 business networking tool in the U.S. LinkedIn used as a search engine A large, high quality LinkedIn profile will help you recruit more agents Increased network of industry professionals Create more business opportunities A LinkedIn profile rich with information, recommendations, expert answers and strong links will help you recruit higher quality agents Better reputation Industry expert Thought Leader It’s not just about finding contacts you know, but more about finding contacts you NEED to know.

7. You’ll have a stronger, more credible, highly optimized profile conducive to Google search that proves your industry expertise and thought leadership

8. You’ll be more findable by prospects and industry insiders

9. You’ll have the tools to find more customers

11. Improving Your Online Presence The first thing a savvy agent will do is Google you. You want him/her to see great information within the first 10 search results and above the fold. Having a comprehensive online presence proves that you are a respected player in the game. Your name here

12. Bad Online Presence

13. Good Online Presence

14. LinkedIn Your LinkedIn Page Is your online resume Is your personal web page Is your online advertisement Creates your online brand Is proof of your industry expertise Is proof of your thought leadership within the business community Is proof of connections within the industry Provides a good first Impression LinkedIn is a highly effective search engine. People will use LI to find you. So you want to optimize your profile with keywords and phrases.

15. 11 Quick Tips to Create a Killer LinkedIn Profile Good idea: Create your LinkedIn profile content in MS Word so you have a master, editable copy. You can cut/paste into your profile as changes are made.

17. You have 140 characters—use them carefully.

18. Optimize with keyword to make is easier for people to find your expertise.

19. Only put your name in the name section (adding a phone # or email address will get you kicked off of LI).

20. Add a picture. Only you—no groups, logos, family members. LI will help you crop it.

22. You have 140 characters, just like Twitter.There are status utilities out there (i.e.: Flock browser application) that will allow you to update LinkedIn, Twitter and Facebook statuses all at once, but LinkedIn, Twitter and Facebook are all meant for different kinds of status updates. Twitter: real time, today Facebook: 1 day to 1 week horizon LinkedIn: 1 week to 1 month horizon

24. Here are some initial questions you can answer to improve your summary section: How do you help clients? What do your clients get that they wouldn’t get from anywhere else? What makes you so special? What’s so great about your services? Use words like veteran, experienced, ace, guru, expert.

28. Click edit next to each of the three website sections.

29. Instead of choosing “My Company”, etc—choose “other”

30. Add “[Company Name]Website” in the area to the right

31. Add the website link in the area underneath

33. Tip #8: Increase Connections Build a bigger network Increase Connections: Send 5-10 personalized invitations every week. Copy only needs to be 1-2 sentences long. After every live event, meeting, show, engagement—send a LI invitation to people you met. Send a batch invite/message to attendees saying “let’s circle back around and talk more about …” When receiving an invite, always send 1-2 sentence personalized message in return. Add a link to your Sales Executive page after your signature.

35. To do this, you’ll need your LinkedIn ID number and a confirmed email address associated with your account.

36. First, go to “Account and Settings”

37. (For the secret, see next slide)Tip #8 (con’t): Insider Info on How to Increase Connections

39. Hold your mouse over the “view my profile” link (don’t click)

40. Look at the lower left area of your browser

41. Here is your ID number

44. Join groups of peers and industry insiders as well as groups to which your prospective agents would belong.

45. Easy way to add connections as you can send invitations to every group member.

47. Recommendations are proof that you provide value, and add an important layer in the search for expertise.

48. Increase Recommendations. In your request, refer to a specific job, position or project you worked on together. Tell them you’ll be happy to return the favor.

49. Recommend others first and they often respond in kind.

51. Quality agents are players on LinkedIn.

52. Answer Questions to become an “expert”. Answer 1-3 questions each week.

53. Under “Advanced Answers Search”, then category “technology”, then sub-category “information technology”, then sub-sub-category “telecommunications”. Click on “Show only unanswered questions.”

55. Insider Tip FYI: LI has a 100% delivery rate of emails, and spam filters are user-generated.

57. Advanced Search allows you to data mine on companies, buildings, groups, titles

58. Utilize Boolean Search Method, which finds that text anywhere in profiles, and/or, “”””… i.e.: (network OR IT OR Technology) AND (director OR manager OR specialist)

60. Data Mining Buildings: Click on “in or near”. Choose “50 Mile Radius” or other.

61. Data Mining People and Titles: Keep in mind that title generation on LI is user generated, so there will be many different names/titles for the same type of position.

62. Data Mining Industries: Search in your verticalsFind More Leads(con’t)

64. Data Mining Buildings: Choose “50 Mile Radius”

65. Data Mining People and Titles: Keep in mind that title generation on LI is user generated, so there will be many different names/titles for the same type of position.

66. Data Mining Groups: In addition to inviting all the members of each of your groups, look at groups in Telecom and in your best verticals. Join. Look for the creator of the group and the members with the largest networks, and connect with them to improve your scope.

68. Next Steps to Increase Your Online Presence and Create Your Online Brand Enhance your LinkedIn profile with up-to-the-minute blog posts Add a Slideshare presentation to your LinkedIn profile Utilize LinkedIn applications to collaborate, post events, create and deliver polls, and much, much more… Customize your everyday emails Create customized email campaigns Write and publish online articles, article marketing

69. Additional Resources: “How to Use Web 2.0 to Differentiate Yourself From the Competition” http://www.b2bpowerexchange.net/video/wendy-brache-using-web-20-to

70. Good Luck! Connect with me