Quick how-to guide on creating a Google+ Local page to get the most out of your Local SEO results in Google Search. I made this simple presentation over a year ago on request for a Google+ community.

1. Local SEO
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2. Local Search Results
Desktop
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Mobile
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3. What kinds of information are in a
local search result?
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A link to the website
A link to the Google+ page
The address information
The phone number
The exact location on a map of the locality
The score based on reviews
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Why you want to be in the local
search results
The local search results are always at the top or close to the top of
the first page in Google Search
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Potential customers get instant access to your address, contact
information, website and Google+ page.
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Potential customers see your contact information displayed
prominently on the Google Search page.
Potential customers searching from Smartphones / Tablets get
search results of their GPS location.
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5. How to get your company in the
local search results
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List your company in the different Local Listing Directories
Add address / contact information on your company website
Get reviews from satisfied customers
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6. Local Listing Directories
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Google+ Local
Bing Local
Yahoo Local
Yelp
Hotfrog
Foursquare
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Nokia Primeplace
Yellow Pages
Expressupdate
Neustar Localeze
Superpages
Citysearch
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7. Tutorial
How to create a Google+ Local page
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Log in to your personal Google+ account.
Navigate to the navigation colomn and choose the ‘More’ button.
Click on the button that pops out. (It should read ‘Pages’).
Click on the ‘Create new page’ button.
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8. Tutorial
How to create a Google+ Local page
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Click on the ‘Local Business or
Place.
Fill in your phone number.
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9. Tutorial
How to create a Google+ Local page
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Make sure to use the company name online as which you use offline
Your address needs to be a physical address. Not a Post Office Box
Your phone number should have a region code
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10. Tutorial
Filling in your Google+ page
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It is crucial for your position in the local search results that you
provide as much information as you can.
The next few slides will explain the most important parts.
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11. Tutorial
Filling in your contact information
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Your contact information will be displayed prominently in the locla
search results.
Make sure to fill in a physical address.
A phone number with a region code.
E-mail address(es)
Your website URL
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12. Tutorial
Filling in your categories
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Categories are extremely important for your local listing.
A category should be what your company is. Not what it does.
So ‘Decorator’ would be good, but ‘decorating’ would not be good.
You can fill in a total of 5 categories.
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13. Tutorial
Filling in your description
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Here you should fill in a brief description about what your company
can do for your clients.
Try to use proper keywords in the description
Don’t stuff it full with keywords!
Google is pretty good at detecting unnatural texts.
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14. Tutorial
Uploading pictures and videos
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Relevant pictures and videos give your clients a good view at
your company and what it does.
These add real value to your local listing page.
They will help you rank better!
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15. Other Local Listings
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The beginning of this presentation has a list of other local listings.
Create pages on a couple of other platforms to.
There are a lot more out there. The ones listed earlier are the
major players though.
Provide consistent information on all platforms.
Google doesn’t take kindly to inconsistent information.
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